The Amazon Way

14 Leadership Principles Behind the World's Most Disruptive Company

Ranked #27 in Cloud Computing, Ranked #63 in Operations Management

In just twenty years, Amazon.com has gone from a start-up internet bookseller to a global company revolutionizing and disrupting multiple industries, including retail, publishing, logistics, devices, apparel, and cloud computing.

But what is at the heart of Amazon.com’s rise to success? Is it the tens of millions of items in stock, the company’s technological prowess, or the many customer service innovations like “one-click”?

As a leader at Amazon who had a front-row seat during its formative years, John Rossman understands the iconic company better than most. From the...
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