Smoke & Mirrors
How Hype Obscures the Future and How to See Past It
'Robots will steal your job!'
'AI will revolutionise farming!'
'Genetic editing will cure cancer!'
Bombastic headlines about science and technology are nothing new. To cut through the constant stream of information and misinformation on social media, or grab the attention of investors, or convince governments to take notice, strident headlines or bold claims seem necessary to give complex, nuanced information some wow factor.
But hype has a dark side, too.
It can mislead. It can distract. It can blinker us from seeing what is actually... more
'AI will revolutionise farming!'
'Genetic editing will cure cancer!'
Bombastic headlines about science and technology are nothing new. To cut through the constant stream of information and misinformation on social media, or grab the attention of investors, or convince governments to take notice, strident headlines or bold claims seem necessary to give complex, nuanced information some wow factor.
But hype has a dark side, too.
It can mislead. It can distract. It can blinker us from seeing what is actually... more
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