Reality Check
The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
Ranked #84 in Retailing
More uncommon common sense from the bestselling author of "The Art of the Start."
In Silicon Valley slang, a bozo explosion is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, If the two most popular words in your company are "partner" and "strategic," and "partner" has become a verb, and "strategic" is used to describe decisions and activities that don t make sense . . . it s time for a reality check.
For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent... more
In Silicon Valley slang, a bozo explosion is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, If the two most popular words in your company are "partner" and "strategic," and "partner" has become a verb, and "strategic" is used to describe decisions and activities that don t make sense . . . it s time for a reality check.
For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent... more
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