Product Design And Development
Ranked #44 in Product Design
Product Design and Development, Fifth Edition, blends the perspectives of marketing, design, and manufacturing into a single approach to product development. As a result, the book provides students with an appreciation for the realities of industrial practice and for the complex and essential roles played by the various members of product development teams. For industrial practitioners, in particular, the book provides a set of product development methods that can be put into immediate practice on development projects.
In addition, an industrial example or case study illustrates... more
In addition, an industrial example or case study illustrates... more
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