Printing for Profit
The Commercial Publishers of Jianyang, Fujian (11th-17th Centuries)
Ranked #67 in Chinese History
From the eleventh through the seventeenth centuries, the publishers of Jianyang in Fujian province played a conspicuous role in the Chinese book trade. Unlike the products of government and educational presses, their publications were destined for the retail book market. These publishers survived by responding to consumer demands for dictionaries, histories, geographies, medical texts, encyclopedias, primers, how-to books, novels, and anthologies. Their publications reflect the varied needs of the full range of readers in late imperial China and allow us to study the reading habits, tastes,... more
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