Marketing for Tourism, Hospitality & Events

A Global & Digital Approach

Ranked #90 in Tourism

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services.

Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. "Lessons from a Marketing Guru" feature personal insights from real...
more

Similar Books

If you like Marketing for Tourism, Hospitality & Events, check out these similar top-rated books:


Learn: What makes Shortform summaries the best in the world?