Recommended by Jakob Nielsen, and 1 others. See all reviews
Ranked #29 in Operations Research
The classic survey design reference, updated for the digital age For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to... more
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We've comprehensively compiled reviews of Internet, Phone, Mail, and Mixed-Mode Surveys from the world's leading experts.
Jakob Nielsen Recommends this book