How to Launch a Brand (2nd Edition) – Your Step-By-Step Guide to Crafting a Brand
From Positioning to Naming and Brand Identity
Ranked #86 in Logo Design, Ranked #87 in Branding
This book will guide you through the steps necessary to build a brand from the ground up. Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and--obviously, since you just launched a new offering--you have no legacy or advocates?
The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you... more
The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you... more
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