Great Customer Connections

Simple Psychological Techniques That Guarantee Exceptional Service

Ranked #55 in Customer Service

"Good customer service might seem like a matter of attitude, but with a little knowledge of basic behavioral psychology, any service rep or team can dramatically improve service quality. Great Customer Connections presents a step-by-step program for turning each customer interaction into a peak experience. Adapting scientific research into easy-to-apply practices, the book lets service professionals:



* connect with customers and "speak the language" of each one's unique personality

* use the "secret phrases" that make them feel great

* tell...
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