Excellence Wins

A No-Nonsense Guide to Becoming the Best in a World of Compromise

Ranked #14 in Tourism, Ranked #37 in Customer Service

Jim Collins, author of Good to Great, co-author of Built to Last: "Horst Schulze created a culture of service that should be a model for all of us. By committing to the highest standards of professionalism - and creating the right systems to achieve them - he inspired thousands to embrace the core ideal of sheer unadulterated excellence. Schulze now shares his story, and his methods, so that the rest of us can be uplifted and taught by the master himself."

Dan Cathy, chairman and CEO, Chick-fil-A: "Horst Schulze's influence on my...
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