Creative Selection
Inside Apple's Design Process During the Golden Age of Steve Jobs
Recommended by Patrick Thornton, and 1 others. See all reviewsRanked #59 in Product Design, Ranked #90 in Silicon Valley
An insider's account of Apple's creative process during the golden years of Steve Jobs.
Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years the Steve Jobs era--the Golden Age of Apple.
Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground... more
Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years the Steve Jobs era--the Golden Age of Apple.
Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground... more
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Patrick Thornton @kocienda @jgulden @DanHigbie @mayli Read the book and loved it. Is the idea of outsourcing product work to a designated product manager antithetical to building great products at Apple? (Source)
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