Change by Design, Revised and Updated

How Design Thinking Transforms Organizations and Inspires Innovation

Recommended by Doug McMillon, and 1 others. See all reviews

Ranked #30 in Design, Ranked #85 in Operations Management

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as...
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Reviews and Recommendations

We've comprehensively compiled reviews of Change by Design, Revised and Updated from the world's leading experts.

Doug McMillon CEO/WalmartHere's a list of the top books that taught and inspired me this year. I go back to Sam Walton's book frequently and was struck, this year, by some common principles between Sam and General McChrystal. It seems they learned some similar things about what works when it comes to leading teams. For example, fostering a shared consciousness and empowering execution delivers results. Greg Foran shared The Good Jobs Strategy with me and I see a connection to Tim Brown's Change by Design. We are making progress in designing a "system" for our associates that results in opportunities for them and an... (Source)


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