Certain to Win

The Strategy of John Boyd, Applied to Business

Recommended by Bill Earner, and 1 others. See all reviews

Ranked #82 in Lean Management

Certain to Win [Sun Tzu's prognosis for generals who follow his advice] develops the strategy of the late US Air Force Colonel John R. Boyd for the world of business.

The success of Robert Coram's monumental biography, Boyd, the Fighter Pilot Who Changed the Art of War, rekindled interest in this obscure pilot and documented his influence on military matters ranging from his early work on fighter tactics to the USMC's maneuver warfare doctrine to the planning for Operation Desert Storm. Unfortunately Boyd's written legacy, consisting of a single paper and a four-set cycle of...
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Reviews and Recommendations

We've comprehensively compiled reviews of Certain to Win from the world's leading experts.

Bill Earner It's a short but deep book about John Boyd and his strategies, the most famous of which is the OODA loop. (Source)


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