Bubble in the Sun

The Florida Boom of the 1920s and How It Brought on the Great Depression

Ranked #93 in Real Estate Investment

Christopher Knowlton, author of Cattle Kingdom and former Fortune writer, takes an in-depth look at the spectacular Florida land boom of the 1920s and shows how it led directly to the Great Depression.

The 1920s in Florida was a time of incredible excess, immense wealth, and precipitous collapse. It was the largest human migration in American history, far exceeding the settlement of the West. It spawned the suburbs as we know them and the first large-scale assault on the environment in the name of “progress.” Thousands flocked to the grand hotels and new cities...
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