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What’s the key to transforming your life?

In Think Big, behavioral science expert Grace Lordan argues that most of us fail to transform our lives because we try to change too much too quickly. Instead, we must set a big goal, acknowledge that achieving it will take a few years, and then take the regular, small steps necessary to achieve it. Moreover, we must understand how to overcome the cognitive biases—the mental shortcuts that all humans take—that hinder us from...

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Think Big Summary What Are Cognitive Biases?

To understand the necessity of overcoming cognitive biases, we must first understand what they are. Lordan explains that, despite popular opinion, humans are not rational beings. Rather, we’re all subject to cognitive biases—systematic errors in thinking that occur when we process and interpret information in a way that differs from objective reality. These biases often lead us to make decisions that aren’t in our best interests long-term. (We’ll discuss how specific biases harm us later on.)

(Shortform note: If cognitive biases lead us to make decisions that aren’t in our best interests long-term, why do we have them? Some experts theorize that cognitive biases helped early humans survive back when they regularly faced imminent dangers. They didn’t need to make the most...

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Think Big Summary Plan for Who You Want to Be

Now that you understand how your cognitive biases are holding you back, how can you overcome them so you can transform your life? In this section, we’ll describe the first steps you must take: Know who you want to be, then create a plan for becoming that person. We’ll also discuss how to handle the specific biases that may arise as you start your journey. (Shortform note: As Lordan notes, you can use her process for any major goal you want to achieve. However, since she focuses on achieving career-related goals, we’ve done the same.)

Know Who You Want to Be

The first step to changing your life, Lordan argues, is to identify your ideal future self—which Lordan calls your “ME+” and which we’ll call your ideal self. Imagine a typical workday in the life of your ideal self—anywhere between two and 10 years from now. What is their job title and the field in which they work? What kinds of tasks fill up their day? If you’re uncertain about the former, focus on the latter, imagining what work tasks you’d love to do all day. Ideally, these tasks will feel significant—both in your own life and with regard to the impact you have on others—as we tend to try harder to...

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Think Big Summary Recognize and Work Around Your Cognitive Biases

Once you have a plan, you must implement it. In this section, we’ll discuss how to recognize and address internal obstacles by getting confident, managing your time well, staying on track, and learning to bounce back.

Get Confident

Lordan suggests that in order to confidently pursue the actions necessary to become your ideal self, you must overcome the personal stories that are hindering your progress. We all have stories that we tell ourselves about who we are—and thanks to confirmation bias, we pay attention to any evidence that confirms these stories and ignore anything that contradicts them. But some of these stories might prevent you from pursuing your goal; for example, you might tell yourself, “I’m too old to change my routine.” Identify these limiting stories by examining the anxieties that arise when you refuse a potentially advantageous situation. Then, identify any actions you might take to disprove this story and create a new one.

For example, you might believe, “I’m a couch potato.” Signing up for an exercise class and regularly going to the gym will prove that you’re not a couch potato and help you develop a new story that you’re someone...

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Think Big Summary Recognize and Address External Obstacles

Now, we’ll discuss how to work around external obstacles to achieving your big goals. In this section, we’ll first describe how you can best set up your environment for maximum productivity. Then, we’ll share how to work around others’ cognitive biases, which impact your path to becoming your ideal self. Finally, we’ll discuss how to solicit and respond productively to feedback.

Adjust Your Environment

Lordan suggests that the most important thing you can do to adjust your environment to maximize your productivity is to minimize digital distractions. As we discussed previously, we all do our best work in flow. But if you’re distracted by a digital disruption (like an Instagram notification), you’re knocked out of flow and have to get back into it—which takes up a lot of time. To minimize these disruptions, figure out what distracts you the most when you’re trying to work. Then, eliminate that distraction by only ever accessing it on one gadget and hiding that gadget when you’re working.

(Shortform note: In Hyperfocus, Chris Bailey elaborates on why a digital disruption knocks you out of flow. He explains that...

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Shortform Exercise: Seek Out Feedback

Create a plan for how to ask for and receive feedback well so that you can incorporate it without letting your cognitive biases get in the way.


What is one issue that you’re currently facing that you’d like to receive feedback on?

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