How often have you or your organization come up with an amazing plan, showed it off, admired it, been sure that it’s the solution to all your problems—only to have it die a slow death over the following months? The 4 Disciplines of Execution authors Chris McChesney, Jim Huling, and Sean Covey say this isn’t uncommon, because strategy (making the perfect plan) is much easier and better-studied than execution (actually carrying out your plan). Execution requires behavioral change, which is one of the hardest things to generate in yourself, your team members, and your organization.
McChesney, Huling, and Covey’s system—or 4 Disciplines—addresses this challenge with a framework for achieving important goals in spite of the deluge of day-to-day activities necessary to keep an organization running. This deluge, which the authors call “the whirlwind,” often occupies 100% of an organization’s time and energy, making it the biggest barrier to execution and behavioral change. While they acknowledge that deluge activities are essential, they say organizations need to dedicate 20% of that time to executing important strategies through the 4 Disciplines of focus, leverage, engagement, and accountability.
Overcome the Deluge With the Eisenhower Matrix
The Eisenhower Matrix, a time management tool developed by former US president Dwight Eisenhower and popularized by Stephen Covey, is a systematic way of prioritizing the deluge of day-to-day activities. The Eisenhower Matrix divides tasks into four categories and gives advice about how to handle each category:
Urgent and important: Do it. If you have a task that’s both pressing and significant, you should get it done as soon as possible. Examples include filing time-sensitive reports and attending (some) meetings.
Important, but not urgent: Schedule it. If there’s something that you need to do, but don’t need to do right now, make a plan for when and how you’ll handle it. Examples include employee reviews, team-building activities, and planning sessions. Your work with the 4 Disciplines will fall into this category.
Urgent, but not important: Delegate it. Eisenhower defined this category as tasks that need to be done, but that don’t require you, personally, to do them—hence his suggestion of delegating those tasks to somebody else. In First Things First, Covey says these are tasks that you trick yourself into wasting time on because you mistake time-sensitive tasks for important tasks. Either way, this category is a dangerous time sink and an excellent place to start if you’re trying to free up some time for more important tasks. Which of the tasks in your company’s day-to-day deluge fall into this category?
Neither urgent nor important: Ignore it. Tasks that aren’t significant or time-sensitive are, almost by definition, things that you can safely ignore. Examples might include going through old emails or scrolling social media.
Besides helping you achieve a specific goal, the 4 Disciplines also create behavioral changes that permanently raise an organization’s overall level of performance. Furthermore, the authors claim that their system works for any kind of team, no matter the team structure or the industry; it even works in personal or family settings.
McChesney, Huling, and Covey are executives and consultants for FranklinCovey, a leadership and consulting firm. The 4 Disciplines of Execution is based on their observations and methods. FranklinCovey also offers services in teaching and implementing the 4 Disciplines.
In this guide, we’ll connect the authors’ ideas with those from other popular self-help and business guides such as Awaken the Giant Within and Smarter Faster Better. We’ll also examine where the authors’ methods may be incomplete or unproven in practical settings. Taken together, this guide will provide the background and tools to effectively tackle the processes within this book.
The Wire Cable of Discipline
The authors chose the word “disciplines” to let us know that implementing these changes will require hard work and consistent effort. In The Monk Who Sold His Ferrari, Robin Sharma says that we can picture discipline as a wire cable—numerous small wires braided together like a rope. Individually, each wire is weak and easily broken; when they’re all together, they create a strong cable.
In the same way, numerous small practices and habits reinforce one another to create the discipline and inner strength to carry out your plans and achieve your goals. The introduction of The 4 Disciplines of Execution says something similar: The authors assert that the 4 Disciplines’ greatest benefits come from how they all work together, leading to much greater gains in productivity than if you tried to apply any one discipline on its own. Much of this book (and therefore this guide) is devoted to practical techniques and principles you can use to start creating your own wire cable of discipline.
In Discipline 1, you will choose which goals to make your top priorities—ideally one or two goals, three at the absolute most. The authors call these “Wildly Important Goals (WIGs)” in order to emphasize that they should be your primary focus. The authors add that choosing so few...
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There are two parts to getting results, strategy and execution. Strategy covers what to do to achieve change (the plan) and execution covers how to actually do it.
Strategy is the easier of the two and traditional business education (such as MBAs) focuses on it. To learn strategy, you study a single organization in depth. You look at “photographs” (single moments in time) of the company or executive. Then you copy what’s working.
Execution is more like a movie. You have to study it over time, and you have to study many different companies. You look at why things happen. Execution, at its most powerful, involves behavioral change, and not just your own. Execution is hard because you have to change the behavior of other people. Sometimes this is the behavior of certain people in the organization, sometimes it’s everyone in the organization. And a grudging agreement to temporarily change won’t work—you need people’s commitment and engagement.
There are two main types of strategies, stroke-of-the-pen strategies and behavioral-change strategies:
The key of this discipline is to focus on—and only on—the wildly important. Genetically, human beings work best when they do one thing at a time. Multitasking overloads our brains, and when our brains are overtaxed, they slow down. As you practice multitasking, you actually get worse at thinking and problem-solving. As a result, it’s physically impossible to be most effective when concentrating on too much at once.
You can see the harmful effects of multitasking in the workplace too. When you have too many goals, you get hit with the law of diminishing returns. If you have four to ten goals, you might achieve one or two. If you have more than ten, you won’t achieve any of them. Too many or unfocused goals also make the whirlwind worse. What might be five goals at the top of an organization cascades down to many smaller goals at the bottom of the hierarchy, creating too much to focus on. Also, conventional organizational goals often lack measurability, focus, and a deadline.
Therefore, when you want to create change, choose one, at max three, very important goals to work toward. Call them Wildly Important Goals (WIGs) to make it easy for you and staff to...
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Most leaders know that focus is important but find it difficult to do.
What factors make it difficult for you to choose a focus? Consider internal factors such as your own nature or desire to look good, what others ask of you, and your whirlwind.
A WIG must challenge your team, but it must also be achievable. Don’t game your team by choosing something impossible while privately thinking if they manage 75% of it, you’ll be happy. Long-term, this will affect your ability to engage your team and produce results.
There are four steps to selecting WIGs:
To brainstorm, come up with ideas on your own and consult team members and peer leaders, if applicable.
Brainstorm a list of possible WIGs even if you think you already know what the WIG should be. Ask yourself, “If everything about my organization stayed the same, where would a change have the most impact?” (Don’t ask, “What’s most important?”—you’ll get distracted by the whirlwind and other people’s opinions.) Come up with as many ideas as you can. The more ideas you have to choose from, the better your final WIG will be.
To come up with ideas, look within and outside of the whirlwind, and consider your mission.
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There are four steps to creating a team WIG.
Invent an overall WIG for your organization. (If you’re not clear on the overall goals of your organization (not uncommon), or you’re not having a brainwave, you can use this one, which should apply to most organizations: increase profit from point A to point B over the next year.)
Think of your WIG’s point A as a big heavy rock. No matter how hard your team pushes against it, it’s immovable. However, if your team applies a lever, the rock shifts. The team has to move the lever a lot to move the rock a little, but the rock does move. Discipline 2 is about finding the right lever to move the WIG value from point A to point B.
Point A and point B values are also called lag measures. Lag measures are results. They tell you if you’ve reached your WIG, so they’re very important. However, as the name implies, the actions that produced these results have already happened, so there’s nothing you can do to change them. Some examples of lag measures are revenue, profit, customer satisfaction, and body weight on a scale. (The whirlwind of daily tasks is full of lag measures.)
The lever in the rock example above is a lead measure. Lead measures quantify the actions that have the most impact on the WIG. Lead measures don’t tell you if you’ve achieved the WIG; instead they forecast if you will achieve the WIG. They’re predictive of the lag measure and, because the actions that drive them are ongoing, they’re influenceable. For example, if your lag...
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Finding lead measures can be challenging. If you’re trying to do something you’ve never tried before, you have to do new things. How do you know what these new things should be? Like coming up with a WIG, there’s a four-step process:
Like step 1 of WIG brainstorming, come up with as many ideas as possible. The most effective lead measures may not be the ones that first occur to you. Make sure you focus on ideas that will help achieve the WIG. You’re not looking for a catch-all list of things it would be good to do. Coming up with lead measures requires a bit of that Discipline 1 focus.
While brainstorming, consider:
There are four steps to finding lead measures.
Recall the team WIG you came up with in the previous exercise. Brainstorm a list of possible lead measures that will affect the WIG’s lag measures (X and Y). Remember, lead measures must be both predictable and influenceable.
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Discipline 3 engages your team by making the achievement of the WIG into a game they can win. Humans have a natural urge to compete, and people behave differently when they see an opportunity to win—they become highly motivated and engaged, and this drives a high level of performance.
The opposite is also true—it’s human nature not to try as hard as you can if no one’s keeping score. For example, consider this anecdote about an important high school football game. Hurricane Katrina had knocked down the scoreboard, but the field was fine, so the game went ahead. But because the fans couldn’t see the score, no one knew what was going on in the game, and no one cared about the game.
The authors claim that an opportunity to win is one of the most powerful ways to engage people, more powerful than money, benefits, conditions, and workplace relationships. People desperately want the opportunity to achieve.
People perform best when they are personally winning. They don’t necessarily care whether the organization or their boss is winning, they care if the team they’re on is winning.
Winning, in the context of Discipline 3, is achieving the WIG. The score is lead and...
People are most engaged when they feel like they’re playing a game they can win.
Imagine the last time you did something without keeping track of the score. For example, you might have been playing catch with your daughter, reading a book, or making dinner. How motivated and engaged were you?
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There are three steps to implementing Discipline 3:
There are several options for format:
The goal is to get team members invested in the scoreboard, so let them personalize it by adding details such as photos or other elements that represent the team. For example, engineers might set up flashing lights on their scoreboard. Personalization helps a team take ownership and makes winning about personal pride.
Maria and her team used a trend line to show the difference between their goal costs...
There are four steps to creating a player’s scoreboard.
Recall the WIG and lead measures you came up with in the previous two exercises. Think about what scoreboard format would be most appropriate. Remember, some of the options are trend lines, bar charts, gauges, and andon charts.
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Disciplines 1-3 set up execution, but Discipline 4 is where it actually happens. If you were to stop 4DX after Discipline 3, scoring would happen, but only for a short while. In time, the scoreboard would become a to-do list that no one’s doing. Or, everyone would come up with their own ideas about how to do things, scattering effort in all directions. Without accountability, the game/goal will be overtaken by the whirlwind of day-to-day operations.
In 4DX, “accountability” doesn’t mean an annual performance review or getting called out for failing—there’s no negative connotation. Here, accountability isn’t top-down or organizational; it’s personal. You’re accountable to your team members (not just your boss), but most importantly, accountability becomes a matter of personal pride. Since you helped choose the WIG and lead measures, you can make commitments you have the power to carry out. Discipline 4 reconnects everyone, in a personal way, to the WIG, in spite of the distractions of the whirlwind.
The key to Discipline 4 is that the accountability is precise and regularly scheduled—a cadence.
The cadence of accountability is primarily...
This chapter illustrates the implementation of Discipline 4 by taking us through the agenda of an example WIG session.
The leader starts the WIG session by reviewing the scoreboard. This includes:
Maria might say something like, “Congratulations to Craig and Emiko, who both exceeded this week’s lead measures by renaming four book’s files this week.”
The leader completes both steps 2 and 3 before the team members.
Agenda Item 2: Account for Last Week’s Commitments
The leader reports on her own commitments, in first person, by:
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Leaders have two options for WIG commitments. They can commit to actions that will move the lead measures, or actions that will improve the team’s execution.
Think of a problem at work. What can you do to solve the problem by yourself?
The WIG session has a very specific agenda. Imagine you’re leading a WIG session. Recall your WIG, lead measures, and scoreboard from the previous exercises.
The first step of a WIG session is to review the scoreboard. Picture your scoreboard—how will you summarize it for your team? (Consider if your lead measures are moving your lag measures, and if the team or individuals are meeting or exceeding the performance standard on the lag measures.) How will you celebrate top performance?
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(Shortform note: The authors are part of an organization called FranklinCovey, which provides 4DX training. In this section, when they write “leader” or “coach,” they mean a person who’s gone through their training program and been certified.)
It’s more challenging to roll out 4DX on a large scale than it is to get it working with individual teams. There are three things to keep in mind:
There is a...
In addition to helping you execute a wildly important goal, 4DX also increases engagement and creates permanent behavioral change in your team.
All four of the disciplines increase engagement and morale, not only Discipline 3:
Discipline 1 improves morale because once there’s a WIG, even though people still have to deal with the whirlwind—the daily responsibilities necessary for running an organization—and the WIG’s challenges, they have clarity and a finish line.
Discipline 2 improves engagement because looking only at lag measures can be a frustrating end goal with no roadmap. Even if employees understand the WIG and think it’s important, if they don't understand their own contribution, two things keep them from engaging: they don’t know what to do or they don’t think they’re capable. However, lead measures are concrete, doable, and measurable.
Discipline 4 helps overcome Patrick Lencioni’s three major reasons for disengagement:
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The following frequently asked questions address the 4DX process as a whole. The questions are sorted into thematic categories.
A WIG is a strategic bet—it’s not a guarantee. Sometimes you won’t achieve a particular WIG. That’s not a failure of the 4DX method. Likely, the failure had something to do with an outside force, such as your competition making a better strategic bet. For example, an insurance company chose a WIG about a new policy for a new market. They worked very hard to move their lead measures, but the lag measures never moved because a competitor had come up with a more economical product and delivered it electronically.
Don’t change the WIG—your team will lose their engagement. They’ll feel like the finish line is always moving and it’s impossible to reach. Do, however, keep seeking higher performance.
There are three scenarios that could create an exceeded WIG:
In this case:
4DX is an operating system that gets results and creates permanent behavior change. This doesn’t only apply to the workplace—you can use it for personal and family goals as well.
It can be hard to get things done in your personal life because they don’t have inherent urgency. For example, caring for your health or strengthening your marriage aren’t as urgent as bringing in a paycheck.
80% of the US health budget is devoted to five behavioral issues: smoking, drinking, overeating, stress and insufficient exercise. Everyone knows these five things are bad for you. But even after experiencing heart attacks, many people don’t change their behavior. They know they should, and they probably want to, but they can’t. Their problem is execution.
The process is similar to how you would approach a workplace goal:
Choose your WIG. It might be harder to define a point B...
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