Many people think of diversity in the context of social justice. For instance, we might think that diversity is a prerequisite to equal participation in areas such as higher education, politics, and the workplace. But Matthew Syed takes a different approach, exploring how diversity boosts group performance and intelligence. In particular, he argues that we should foster diversity because diverse groups are more collectively intelligent than homogeneous ones.
In his 2019 book, Rebel Ideas, Syed explains why cognitively diverse groups—those whose members have various different thought processes and perspectives—are superior to homogeneous ones. Cognitively diverse groups, he argues, can...
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To begin, we’ll discuss the key concepts that underlie Syed’s arguments. In particular, we’ll examine how cognitively diverse groups have a better grasp of the problem space, and therefore are more collectively intelligent than homogeneous groups.
According to Syed, the notion of a problem space is central to diversity science. Put simply, the problem space encompasses every idea and perspective relevant to the problem you want to solve.
For example, imagine you wanted to build a computer from scratch. In that case, your problem space would include knowledge of coding, battery science, computer hardware, and so on.
(Shortform note: The term “problem space” is often used in a business context, where experts argue that focusing on the problem space—considering the problem from numerous angles— helps product managers understand their customers’ needs, which then helps them develop more successful products.)
Syed explains that for solving simple problems, an...
Using these insights from diversity science, Syed examines the dangers posed by homogeneity. In this section, we’ll discuss three phenomena: homophily, echo chambers, and standardization.
Syed’s first danger is homophily—our tendency to surround ourselves with similar, like-minded people. According to Syed, homophily leads to collective blindness because it creates groups that only know small portions of the problem space.
Syed acknowledges that homophily is understandable. After all, it’s comforting to be surrounded by people who validate our perspectives. Because people similar to us often share our blind spots, however, homophily creates groups with overlapping blindnesses. For example, a fashion company whose board only includes older people might miss out on fashion trends that are popular among younger populations.
(Shortform note: Researchers distinguish between two types of homophily: status homophily and value homophily. Status homophily occurs across demographic lines, creating groups of largely the same race, gender, age, or religious affiliation. On the other hand, value homophily creates...
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Alongside the harms of homogeneity, Syed discusses the specific benefits of cognitively diverse groups. In this section, we’ll discuss two such benefits: the wisdom of crowds, and greater capacity for innovation.
According to Syed, cognitively diverse groups benefit from the wisdom of crowds: They become more collectively intelligent as their diverse perspectives create greater collective knowledge.
(Shortform note: The wisdom of crowds is often applied to stock markets in particular, as experts observe that the collective decisions of all market participants—which stocks to buy, and which to sell—create stock prices that reflect our collective knowledge. Consequently, market prices capitalize on the collective intelligence of individual investors.)
To illustrate, Syed cites Jack Soll’s study examining the accuracy of 28,000 economic forecasts. This study, Syed relates, found that top economists are about 5% more accurate than average economists.
However, the study also averaged the top six economists’ predictions, as if they were members of a single...
Finally, Syed discusses how the communication structure of a group can either undermine or enhance the value of cognitive diversity. In this section, we’ll discuss how dominance hierarchies lead to the suppression of diverse voices, while prestige hierarchies ensure that diverse voices are heard.
According to Syed, dominance hierarchies in which leaders rule via fear and threats are a common feature of human societies. He argues that these hierarchies suppress views that differ from the leaders’, thus reducing the collective intelligence of cognitively diverse groups.
Syed says dominance hierarchies played an important evolutionary role, as groups with dominant leaders were more likely to survive. Because prehistoric societies were typically faced with simple decisions, having a dominant leader make decisions was effective and more efficient. By contrast, groups that squabbled over straightforward decisions were less efficient and thus less likely to survive.
(Shortform note: Beyond bolstering group survival rates, researchers argue that [dominance hierarchies led directly to humans’ greater cognitive...
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Syed argues that diverse groups are better problem-solvers than homogeneous ones since diverse groups have better coverage of the problem space. In this exercise, reflect on a group that you were part of and consider how that group’s diversity affected your ability to problem-solve.
Describe a recent situation in which you belonged to a group tasked with solving a problem. What was the problem?
Syed discusses the effects of prestigious leaders and dominant leaders on communication within groups. In this exercise, evaluate how different leadership styles have affected communication in your own workplace.
Describe a recent situation at work in which a leader took a dominant approach to address a problem. How did this dominant approach influence communication within the workplace?
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