The business world is constantly changing. New technologies create opportunities for some companies while leaving others behind. New competitors, new markets, and unexpected regulations can all change the rules of the game you thought you were playing. **Usually these changes are minor, but sometimes a company faces an unexpected change so dramatic that they must reinvent core parts of their...
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Grove's advice draws heavily on his experience leading Intel through one of its greatest crises to date. Before selling microprocessors, Intel specialized in memory chips. An “early mover” on this technology, they enjoyed close to 100% of the market share in the late 1960s. However, by the early 1980s, Japanese firms like Hitachi, Fujitsu, and Nippon Electric Company began selling higher-quality memory chips at lower prices. Able to produce and export these chips at high volume, they quickly grabbed 70% to 80% of the market share.
Intel stood at a crossroads. They could either double down on memory chips to catch up with their competitors or abandon the memory market entirely, instead pivoting toward their latest side project: microprocessors. This second choice would provide them with a new niche, but it was a gamble: Still relatively new, microprocessors were not yet fully integrated into the supply chains of computer makers.
After three years of scrambling, confusion, and vigorous debate, Intel decided to pivot. Ultimately, their bet paid off. **Not only did Intel survive an upheaval that shut down other American memory companies, but they also became a...
To prepare for a crisis like Intel’s, you first need to understand what kind of change to look out for. Throughout the 1990s, Grove defined and popularized the concept of the "strategic inflection point." This is the point in a company’s trajectory where they face a crisis unlike any they’ve ever seen before. Strategic inflection points may look different across industries and companies, but Grove notes they all share three defining characteristics:
Strategic inflection points happen constantly throughout the commercial world. For example, the shopping mall was once the future of retail, but online...
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Now that we're clear on the definition of a strategic inflection point, let's talk about how to prepare your business for facing one. This is challenging, considering that a key feature of these upheavals is that they’re never been seen before—you must be ready for an unknown change. Grove insists that preparation can make or break your company. He has two suggestions for building a prepared organization.
Let’s explore each of these suggestions in detail.
Grove’s first suggestion is to stay alert to potential market disruptions before they hit with full force. Drawing on the work of Harvard business professor Michael Porter, Grove identifies six forces that shape your business environment: existing competitors, potential competitors, regulations, customers, suppliers, and complementors.
Your company likely interacts with most, if not all, of these forces already and deals with their normal fluctuations. However, a drastic change in any of these forces could push your business into a strategic...
So, you've created a flexible company that's well-positioned to respond to a severe market disruption at any time. Now you need to know what types of disruptions warrant a large-scale response. Not every change in your market environment requires an overhaul of your entire company. You wouldn’t want to make a costly pivot for no reason, so it’s important to be sure you’re at a strategic inflection point before responding.
That said, recognizing a strategic inflection point is easier said than done: The business environment changes constantly because the six forces acting on your company—current competitors, future competitors, government policies, suppliers, consumers, and adjacent businesses—are constantly in flux. Furthermore, major changes often come gradually. When does a change in your business environment mean it’s time to re-examine your entire business model?
Unfortunately, there’s no formula to tell you this. But Grove offers two pieces of advice. First, debate intensely over a long period of time. Second, listen to a broad range of perspectives: This isn’t only for keeping an eye on potential disruptions—drawing on a breadth of viewpoints also hones your...
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So now you've built a business that's ready to roll with the punches, and you've recognized you're facing a strategic inflection point. All that's left is to settle on a plan and commit to carrying out a coordinated company-wide response.
Unfortunately, there are still some major obstacles that can get in your company’s way. In this section we’ll walk you through four major challenges to enacting your coordinated response, while exploring Grove’s advice for addressing each.
The first challenge Grove identifies is working against your company’s established ways of doing things. You enter a strategic inflection point with processes, strategies, and relationships that allowed your company to thrive under the old market conditions. Now that the business environment has changed, you’ll be working against the very things that once brought you success. Grove identifies three specific problems you may encounter.
You now know how to prepare for, recognize, and respond to your industry’s next big disruption. Grove encourages you to think of these disruptions not as challenges to endure, but rather opportunities for reinvention. His advice may help you not only survive a strategic inflection point, but come out stronger on the other side. After all, Intel not only survived the memory chip crisis of the 1980s—they also went on to become global leaders in the microprocessor industry.
Not all of us are CEOs of Fortune 500 companies, nor will we all be likely to face a full industry upheaval. Grove argues you can use his advice in facing a much more common situation: a strategic inflection point in your career. This happens when changes in the business environment reshape your career opportunities. For example, companies in your industry may start outsourcing your role to contractors, or a new technology could make your skills obsolete.
(Shortform note: Market research shows that [individual employees may actually be more vulnerable to market disruptions than the companies they work...
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Grove talks about the importance of looking ahead and planning for market disruptions in your own career. In this exercise, we’ll walk you through a guided reflection on preparing for your next career inflection point.
Choose an industry, either the one you currently work in, or one you would someday like to work in. Take some time to reflect on a trend that is changing the industry. What impact can you imagine this will have?