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In the modern world, how can a heterosexual man successfully attract women? In Models, self-help guru Mark Manson’s first book, Manson argues that the key lies in “non-neediness,” or inner confidence: Women desire a man whose sense of self-worth depends on how he judges himself rather than how others judge him.

Known for books like The Subtle Art of Not Giving A F*ck, Manson initially gained the attention of other men due to his success in seducing women using traditional pick-up techniques. These men started to ask Manson for advice just as Manson was realizing that these techniques, while useful, weren’t necessarily healthy. Dissatisfied with these techniques and wishing to understand more about why women liked him,...

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Models Summary Understanding Inner Confidence

According to Manson, women desire men who embody “non-neediness,” or inner confidence—in other words, a man whose sense of self-worth depends on how he judges himself, rather than how others judge him.

Manson emphasizes that inner confidence doesn’t mean that you totally disregard others’ judgments. Rather, it means that you care more about your own opinion than that of others. When dating, this manifests in a willingness to adjust your behavior as much as the woman does—but no more. You’re focused on how you feel about a woman, so you’re not willing to change your behavior excessively to accommodate her. In contrast, an unconfident man bends over backward for the woman he desires because he needs her approval in order to feel good about himself.

Another Reason You Shouldn't Adjust Your Behavior

In The Unplugged Alpha, Richard Cooper also warns against adjusting your behavior too much to match a woman’s desires—but for different reasons. Like Manson, Cooper contends that women desire men who express confidence. However, [Cooper specifies that women intensely desire “alpha”...

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Models Summary How Inner Confidence Helps You With Women

Now that you’ve learned what inner confidence is and why women like it, how can it help you attract women?

First, Manson explains that inner confidence attracts women because it signals that you are “high-status,” or high-value, which women find attractive. Women evolved to desire high-value men because the higher the man’s value, the better he could provide for his offspring.

Back when the factors we use today to gauge a man’s value—like money—didn’t exist, women gauged a man’s value based on his confidence. In hierarchical tribal societies, low-value men had to care about what (higher-value) others thought of them to ensure their survival. Conversely, high-value men were able to disregard most others’ opinions. Therefore, in the modern day, if you’re unconcerned with others’ opinions, a woman perceives you as high-value; if you’re concerned with their opinions, she perceives you as low-value.

What Evolutionary Psychologists Say About What Women Want

Among evolutionary psychologists, the idea that women evolved to desire higher-value men because they could provide better for their offspring is known as the “[evolved preferences...

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Models Summary How to Develop Confidence: Live Authentically

So how do you actually become confident? Manson argues that you must grow comfortable with vulnerability, which he defines as the ability to courageously live according to your own truth. When you’re comfortable with vulnerability, you’re willing to express yourself despite the risk that others may not approve. In this way, you demonstrate that you care more about your own judgment than you do about others’ and thus embody confidence.

To develop vulnerability, Manson explains that you must force yourself into situations that make you vulnerable. You can do this by living “honestly,” or authentically: When you’re living by your own truth, you’re automatically vulnerable because you’re presenting your authentic self to the world despite any potential negative consequences. In other words, you only develop the ability to live according to your own truth by actually living according to your own truth.

How Manson’s Ideas Relate to Other Experts’ Ideas of Vulnerability

In Daring Greatly, Brené Brown likewise asserts that you must grow comfortable with vulnerability, which she also defines as the courage to...

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Shortform Exercise: Start Living Authentically

Now that you’ve learned how to develop inner confidence by living authentically, you must start living authentically. In this exercise, you’ll decide where and how to start.


Manson suggests that there are three keys to living authentically and thus attracting women: Develop a satisfying life, overcome your worries regarding women, and express yourself appropriately. Describe how you’re doing in each of these areas. For example, you might be happy with your current life and regularly pursue women but struggle to sustain a long conversation.

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