This episode offers an in-depth look at the origins, personal journeys, and musical evolution of $uicideboy$, the New Orleans-based rap duo. Theo Von explores the diverse influences that shaped their sound, from Three 6 Mafia and boom-bap to punk and Cash Money Records. The rappers open up about their histories with addiction, detailing the role of substance abuse in their creative process and personal growth.
Von delves into the cultural roots of $uicideboy$ in the underground New Orleans scene. The duo also shares insights on building a devoted fanbase, their unconventional creative approach, and navigating the music industry. Their stories provide a raw, authentic glimpse into the lives and creative forces behind this boundary-pushing rap group.
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$crim draws heavily from Three 6 Mafia and '90s Memphis rap, shaping the "spine" of Suicide Boys' sound. Ruby da Cherry brought a love for punk, hip-hop and boom-bap. Together, they found inspiration in Cash Money, No Limit, and Lil Wayne.
Initially struggling in New Orleans, they focused on an international online fanbase—particularly in Russia. Their music resonated with those who felt like misfits, fostering a community.
The Suicide Boys value spontaneity and avoiding overthinking in their creative process. They embraced early music made under the influence as part of growth. Side projects ease pressures, allowing evolution. Their DIY ethos emerges through using iPhones, samples, and basic tools.
Both faced severe addictions to opioids, stimulants and other drugs—with $crim describing "psychosis" fueling early work. Their substance abuse reflected broader, normalized issues in their community.
$crim credits sobriety as pivotal, allowing focus on music and life. Both found new perspective through 12-step programs and wanting productivity over squandering mornings. Sobriety transformed their sound and routines, like "learning to walk again."
Genres like bounce and hip-hop deeply influenced their sound. They draw from the gritty, DIY elements of New Orleans culture and communities.
$crim and Ruby had contrasting upbringings on opposite sides of the city, shaping their perspectives, with $crim facing culture shock. They encountered violence, addiction and economic struggles reflected in their work.
Despite growth limiting meet-and-greets, they value humanizing connections with passionate fans, fostering community at shows. Fans have even joined their team.
Facing rejection in New Orleans, they took a DIY approach inspired by figures like Master P. They prioritize trust within their professional team amid challenges navigating the industry.
1-Page Summary
The Suicide Boys, a rap duo rooted in various musical genres, has cultivated a unique space in music through a blend of diverse influences and a commitment to their DIY ethos.
Growing up, $crim was heavily influenced by the music of Three 6 Mafia and the old Memphis sound of the '90s, which he was introduced to by his uncle. This sound became the "spine of Suicide Boys," shaping their musical direction. $crim's personal musical journey was also marked by trap music, dealing houses, and the hardships he observed—elements which later pervaded the duo's lyrics and storytelling.
Ruby da Cherry brought his love for punk, as well as a respect for hip hop and boom-bap music, calling himself "an old head at like 25 years old." He started gaining interest in hip-hop around the same time $crim began making beats on a MacBook in the late 2000s. Together, they worshiped local legends like Cash Money No Limit and Lil Wayne, drawing on the success stories around them as inspiration to succeed against difficult odds.
Together, their celebrations and challenges led them to forming their own label, G59 Records, ensuring they maintained control over their music and brand.
Initially struggling for recognition in their home scene of New Orleans, The Suicide Boys frequently encountered listeners who were dismissive of their homemade CDs. Despite these early setbacks, they focused on building an international fanbase through the internet—a strategy that paid off with particular success in Russia before gaining traction back in New Orleans.
Their music resonated especially with fans who felt like misfits and outcasts, creating a powerful community centered on the group and their message. The strong sense of belonging among their fanbase became a hallmark of The Suicide Boys' identity.
The Suicide Boys' creative process is marked by spontaneity and an effort to not overthink, leading to a flow of genuine content. They describe how their best work often comes when not forced and maintain that they've kep ...
The Suicide Boys' background, musical origins, and creative case
The Suicide Boys, comprised of $crim and Ruby da Cherry, have openly shared their personal battles with addiction and their journey towards sobriety and recovery, illustrating the transformative power of their struggles in both their lives and music.
The Suicide Boys have a history marred by severe addiction issues. Both members, $crim and Ruby da Cherry, struggled with substance abuse involving opioids, stimulants, and other hard drugs for many years, deeply influencing their musical output. $crim described periods of "psychosis" in the creation of their earlier work, which were fueled by their addictions.
$crim started young with substance abuse, numbing his pain with medications like [restricted term], and eventually heroin. By the end of this period, he found himself speedballing all day with large amounts of [restricted term], [restricted term], and any opiates available, including [restricted term] patches. Ruby da Cherry's journey into addiction began at age 13 after a skateboarding injury led to a prescription for [restricted term]; his substance abuse escalated from there.
Their experiences are not just stories of personal struggle but also comment on the broader issue of drug prevalence. They made light of the widespread medication use in their area and the comfort found in community use, providing a glimpse into a shared culture of substance abuse. Their music became a reflection of these experiences, with their addiction struggles bleeding into the very fabric of their songs.
$crim credits sobriety as a turning point for the Suicide Boys, allowing him to take both their music and his life more seriously. Both $crim and Ruby da Cherry have been influenced by sobriety in their newfound perspective and sense of responsibility towards their music and fanbase.
$crim details a journey through rehab and recovery, once being down to only $10,000 and a bag of essentials, a stark contrast to his previous financial successes. However, his resolve to overcome addiction was inspired by a YouTube video featuring Theo. Ruby da Cherry recognized how sobriety affected their creativity, not wanting to squander their mornings and feeling a need to be active and productive.
Sobriety has not just shifted their daily routine and work ethic; it has transformed their music. $crim compares the ...
The Suicide Boys' personal struggles with addiction and recovery
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Ruby da Cherry and $crim of the Suicide Boys open up about how the rich, complex, and often challenging culture of New Orleans has deeply influenced who they are and how they express themselves through music.
The Suicide Boys discuss the immense impact of New Orleans music on their work, naming it as a defining aspect of their artistic personality. They express their love for the Gulf Coast's sound, particularly bouncing and hip-hop, which are staple genres within the local music landscape of New Orleans.
Ruby da Cherry and $crim shed light on the unique attributes of Louisiana culture, which seems to deviate from what is common elsewhere in the U.S. They recount an amusing habit of a known Louisianian to illustrate these unique cultural phenomena, with $crim making candid observations about local habits like pervasive smoking.
The duo also highlights the importance of supporting local artists and the dense talent that can by found strolling in the streets of New Orleans, showcasing an appreciation for their distinctive cultural roots.
The differences in their upbringings are apparent, as Ruby da Cherry and $crim narrate their childhoods on opposite sides of New Orleans. They open up about the personal transformation they experienced, like $crim's culture shock moving to a predominantly white school and the isolation that ensued. They discuss the prevalence of economic strife, hinting at the struggles they faced in their neighborhoods during their youth.
They touch upon the rough edges of their home city, from $crim's troubled move to Lacombe to his subsequent fight for acceptance in a new, unfamiliar environment. The stories they share indicate that the hardships ...
The cultural and personal experiences of growing up in New Orleans
The band, The Suicide Boys, has cultivated a unique and intimate relationship with their fanbase while simultaneously navigating the complex and often challenging music industry landscape.
The Suicide Boys, also known as $crim and Ruby da Cherry, have built an intimate rapport with their fans, often connecting deeply and personally with individuals who resonate with their music and message. Despite their growth, which now hinders their ability to meet all fans after shows, they strive to maintain their genuine connection and acknowledge the important role their fans play.
Ruby da Cherry and $crim express a heartfelt understanding of the importance of being "humanized to them," emphasizing the significance of personal interaction. Their live performances foster a strong sense of community among the audience, sparking enduring relationships and a potent sense of belonging. Ruby jokingly mentions how fans claim to have been supporting them since 2015, reflecting a dedicated and prideful fanbase.
In more practical terms, The Suicide Boys have even brought dedicated fans into their team, leading to substantial roles within their operations. For example, a fan who goes by "our boy six" started handling their social media and working with them on tour, particularly with merchandise, after showing notable initiative.
Ruby also recounts more personalized connections, such as recounting the emotional influence of their band's work on their fans' lives, including stories of saving lives and providing solace to those who felt like misfits. All these instances speak to the profound connection The Suicide Boys have with their fanbase.
In stark contrast to their harmonious relationship with fans, The Suicide Boys describe a strained relationship with the local New Orleans music scene, which has offered little support despite their international success. They have faced metaphorical and literal rejection, symbolized by the story of distributing mixtapes at LSU's campus that ended up discarded and ignored.
Adopting a do-it-yourself attitude likely stemming from a mixture of necessity and preference, the duo has rejected traditional pathways to success. They created their own label, G59 ...
The Suicide Boys' relationship with their fanbase and the industry
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