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Ford Motor Co. HR Director Rochelle Dorn-Hayes on the Importance of Bringing Your Whole Self to Work

By Purdue University

Dive into the intriguing journey of Rochelle Dorn-Hayes, HR Director at Ford Motor Co., as she reveals her transformative experiences at Purdue University and beyond in an enriching talk with "This Is Purdue" podcast host Kate Young. Rochelle offers listeners an intimate look at her professional development, starting with the challenges of Purdue's MBA program that honed her ability to work effectively in teams—a stark contrast to the competitive atmosphere of law school. She explores the profound impact of the Boilermaker network and shares how the value of mutual support and expertise learned through group projects have becomecentral to her career ethos.

The conversation with Rochelle also sheds light on her proactive contributions in the realm of Diversity, Equity, and Inclusion at Ford, where she played a crucial role in crafting an acclaimed DEI program for the company's finance sector. Rochelle's dedication is rooted in principles imparted by mentors like Dr. Cornell Bell, whose Business Opportunity Program inspired her to mentor and uplift others in the corporate world. Furthermore, Rochelle's insights address the rapidly changing automotive industry, discussing Ford's strategic embrace of software advancement and sustainable mobility while navigating the shift towards electric vehicle technology. Her advice to women in the workplace is grounded in the importance of mentorship, inquisitive growth, and authenticity—articulating a discerning approach to personal and professional life integration.

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Ford Motor Co. HR Director Rochelle Dorn-Hayes on the Importance of Bringing Your Whole Self to Work

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Ford Motor Co. HR Director Rochelle Dorn-Hayes on the Importance of Bringing Your Whole Self to Work

1-Page Summary

Rochelle's experience earning her MBA from Purdue

Rochelle shares her educational journey at Purdue's MBA program, where teamwork played a pivotal role. She faced the initial challenge of adapting to group projects in a technical program as a law graduate, but this lead to a transformative team-based learning experience that prepared her for the real world. Through collaborating with her cohorts, Rochelle restored her belief in mutual support, rather than cutthroat competition that was prevalent in her law school days. The Boilermaker network became a lifelong professional resource, and the group experiences taught her to value her own expertise while learning from others, fostering an environment where sharing and persistence reigned.

Mentorship from Dr. Cornell Bell and the Business Opportunity Program (BOP)

Dr. Cornell Bell and the Business Opportunity Program (BOP) at Purdue have deeply impacted Rochelle’s career outlook. Dr. Bell introduced her to the corporate world and ingrained the importance of continuous learning and mentoring. Through BOP, Rochelle came to see her education in a broader perspective and learned to appreciate an extended family of peers and graduates. She stays active with BOP, recruiting and mentoring students, ensuring that Dr. Bell's legacy of nurturing and supporting "BOP kids" continues. Rochelle emphasizes that her role transcends attending job fairs and involves genuine engagement to provide opportunities for students to excel.

Creating an award-winning DEI program at Ford

Rochelle proudly led the creation of an award-winning Diversity, Equity, and Inclusion (DEI) training for Ford's US finance team. Her initiative not only brought about a required DEI program, but it also set an example within the company by earning notable accolades. This accomplishment reflects her dedication to fostering an inclusive work environment at Ford.

Advice for advancing your career as a woman

Rochelle underscores the significance of mentorship, inquiry, and authenticity for career progression. She advocates for the importance of having mentors and sponsors who provide guidance and support, even suggesting the idea of accountability buddies. Encouraging people to ask questions, schedule informational interviews, and seek responsibilities is another key piece of her advice. Additionally, being genuine and open about needs and life challenges is vital, as well as the integration of personal life with professional obligations, which she exemplifies by balancing her mother duties and career commitments.

Ford's future in auto industry

In recognition of the evolving automotive landscape, Ford focuses on the integration of software, mobility, and sustainability, without abandoning traditional vehicles. They seek employees who share these values and have a comprehensive understanding of mobility beyond vehicles. While maintaining traditional vehicle production, Ford actively invests in electric vehicle (EV) advancements, such as improved battery technologies and innovative charging methods. Their commitment to innovation includes notable developments like battery charging through drive-over sensors and employing parts of Detroit for testing advanced EV technology.

1-Page Summary

Additional Materials

Clarifications

  • The Boilermaker network is a term referring to the professional connections and support system associated with Purdue University, particularly among its alumni and students. It represents a community that offers networking opportunities, mentorship, and career support for individuals affiliated with Purdue, fostering a sense of belonging and collaboration. The term "Boilermaker" is a nickname for Purdue University students and alumni, derived from the university's engineering roots and mascot. The Boilermaker network plays a significant role in providing resources and guidance for personal and professional development within the Purdue community.
  • The Business Opportunity Program (BOP) at Purdue is a program that aims to provide support, resources, and mentorship to underrepresented students in business education. It helps students broaden their perspectives, build networks, and gain valuable skills for their careers. BOP fosters a sense of community and belonging among its participants, creating a supportive environment for personal and professional growth. Through initiatives like mentorship and networking opportunities, BOP helps students navigate the business world and achieve success.
  • A DEI program stands for Diversity, Equity, and Inclusion program. It is designed to promote a diverse workforce, ensure fair treatment for all employees, and create a work environment where everyone feels included and valued. These programs aim to address systemic inequalities, promote diversity in hiring and advancement, and foster a culture of respect and belonging within organizations. DEI initiatives are crucial for building a more equitable and inclusive workplace for all individuals, regardless of their background or identity.
  • Electric Vehicle (EV) advancements typically refer to technological progress and innovations related to electric cars. This includes improvements in battery technologies, charging infrastructure, and overall performance of electric vehicles. Companies like Ford are investing in EV advancements to enhance sustainability and meet the changing demands of the automotive industry. These advancements aim to make electric vehicles more efficient, affordable, and accessible to consumers, contributing to a greener future for transportation.
  • Drive-over sensors are devices that can detect and interact with objects, typically metallic, using electromagnetic induction. These sensors work by generating a magnetic field and detecting changes in this field caused by objects passing over them. In the context of Ford's advancements in electric vehicle technology, drive-over sensors could potentially be used for innovative applications like battery charging systems that activate when a vehicle drives over them.

Counterarguments

  • While teamwork is emphasized in Rochelle's MBA experience, some might argue that individual contributions and leadership are equally important in a technical program.
  • The transformation from valuing competition to mutual support is positive, but some may contend that a certain level of competition can drive excellence and innovation.
  • The Boilermaker network is a valuable resource, but it's also important to recognize that networking opportunities and professional resources can vary greatly among individuals.
  • The impact of Dr. Cornell Bell and BOP is significant for Rochelle, yet others may have had different experiences with mentorship programs that were equally influential.
  • Continuous learning and mentoring are highlighted by Dr. Bell, but alternative approaches to career development might also emphasize self-directed learning and peer collaboration.
  • Rochelle's involvement with BOP is commendable, but some might suggest that such programs should also focus on measurable outcomes and career placement success rates.
  • The creation of an award-winning DEI program is an achievement, but it's also worth considering how the effectiveness of such programs is measured in terms of actual cultural change within the company.
  • Rochelle's advice for career advancement is valuable, but others might emphasize the importance of hard skills and technical expertise in addition to mentorship and inquiry.
  • The integration of personal life with professional obligations is important, but some might argue for clearer boundaries between work and personal life to prevent burnout.
  • Ford's focus on software, mobility, and sustainability is forward-thinking, but critics might point out the challenges of transitioning from traditional manufacturing to new technologies and the potential impact on the workforce.
  • While Ford seeks employees with a comprehensive understanding of mobility, some might argue that the company should also prioritize retaining and retraining existing employees who have valuable institutional knowledge.
  • Ford's investment in EV advancements is strategic, but there may be concerns about the environmental impact of sourcing materials for batteries and the overall sustainability of increased electric vehicle production.
  • Innovations like battery charging through drive-over sensors are intriguing, but practicality, cost, and consumer adoption rates are factors that could challenge their widespread implementation.

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Ford Motor Co. HR Director Rochelle Dorn-Hayes on the Importance of Bringing Your Whole Self to Work

Rochelle's experience earning her MBA from Purdue

Rochelle shares a wealth of personal stories and insights from her journey through the MBA program at Purdue, emphasizing the profound impact of teamwork and mentorship on her educational and professional path.

Learned through group projects and cohorts

While pursuing her MBA at Purdue, Rochelle discovered that all aspects of the program were centered around group work. This practical approach was initially a challenge for her, especially being surrounded by peers with strong engineering backgrounds in a technically oriented MBA program. Rochelle highlights the intensive cross-functional work within her cohort, which was designed to mirror the real-world environments they would soon enter. This team-based learning wasn't just practical; it was a transformative experience that would shape her professional outlook.

Restored her faith in teamwork

Rochelle contrasts her collaborative experiences at Purdue with her previous law school environment, where cutthroat competition was the norm to the point of students tearing pages from library books. In stark contrast, Purdue's emphasis on collaborative work restored Rochelle's faith in the idea of mutual support and shared success. She credits the program for its robust network of Boilermakers—a community she still turns to for advice, such as before a job interview ...

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Rochelle's experience earning her MBA from Purdue

Additional Materials

Clarifications

  • The Boilermakers community at Purdue University is a term used to describe the network of students, alumni, faculty, and staff associated with the university. It represents a sense of belonging, shared experiences, and support among individuals connected to Purdue. The term "Boilermakers" is often used to reference the Purdue University community as a whole, fostering a strong sense of pride and camaraderie. This community plays a significant role in providing resources, mentorship, and networking opportunities for its members.
  • In law school, cutthroat competition often describes an intense environment where students vie against each other for top grades, class rankings, and prestigious opportunities. This competitive culture can lead to behaviors like withholding study materials, sabotaging peers, or engaging in aggressive tactics to gain academic advantages. The pressure to excel in a highly competitive field like law can sometimes foster a challenging and individualistic atmosphere among students.
  • Dr. Cornell Bell was Rochelle's mentor during her MBA program at Purdue. His guidance and support were instrumental in Rochelle's personal and professional growth. Through his mentorship, Rochelle was able to navigate challenges, gain valuable insights, and shape her career path. Dr. Bell's influence left a lasting impact on Rochelle, contributing significantly to her success both during and after her time at Purdue.
  • Intensive cross-functional work within the cohort at Purdue's MBA program involved students from diverse backgrounds collaborating on projects that required a range of skills and expertise. This approach aimed to simulate real-world work environments where individuals with different strengths come together to achieve common goals. By working closely with peers from various disciplines, students like Rochelle gained a holistic understanding of ...

Counterarguments

  • Group work may not always reflect individual capabilities and can sometimes lead to free-riding, where some members contribute less but benefit from the group's collective effort.
  • A technically oriented MBA program might not be the best fit for everyone, especially for those whose strengths lie in non-technical areas.
  • Real-world environments are diverse, and not all industries or companies emphasize teamwork to the same extent as experienced in Rochelle's cohort.
  • Team-based learning can be transformative, but it may also overshadow the development of independent decision-making skills that are crucial in leadership roles.
  • While collaborative work is beneficial, a certain level of competition can also drive innovation and personal excellence.
  • The robust network of Boilermakers might not be as advantageous for those who move into industries or locations where Purdue alumni are not as prevalent.
  • Mentorship is valuable, but it can also create a dependency on guidance from others, potentially hindering the development of self-reliance.
  • S ...

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Ford Motor Co. HR Director Rochelle Dorn-Hayes on the Importance of Bringing Your Whole Self to Work

Mentorship from Dr. Cornell Bell and the Business Opportunity Program (BOP)

Rochelle Dorn-Hayes reflects on her influential mentor, Dr. Cornell A. Bell, and the significant impact of the Business Opportunity Program (BOP) at Purdue on her life and career. Dorn-Hayes emphasizes the importance of continuous learning, support, and giving back to the community that shaped her.

BOP positively impacted Rochelle's perspective on education, recruiting and giving back

Rochelle credits Dr. Cornell Bell and the Business Opportunity Program with helping her to see the value in ongoing learning and in nurturing the next generation. It was the BOP that transformed her perspective; she came from a family background in law and medicine, but it was Dr. Bell who introduced her to the corporate world and changed her view on what higher education could entail.

Learned the value of continuous learning and growth

Under Dr. Bell’s mentorship, Rochelle not only changed her perspective on the corporate world and higher education but also understood the value of continuous personal and professional development. She learned a great deal from Dr. Bell and continues to benefit from this reciprocity within the community of "BOP kids" of all ages.

BOP feels like an extended family

Dorn-Hayes speaks warmly of the sense of family and mutual assistance she experienced as a part of the BOP. She reminisces about the camaraderie and encouragement she received from her classmates, which fostered a sense of collective progress. At Purdue, Dr. Bell made the effort to know her personally, which significantly altered her views of educational institutions, endowing her with the Boilermaker spirit of mutual support and advanc ...

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Mentorship from Dr. Cornell Bell and the Business Opportunity Program (BOP)

Additional Materials

Clarifications

  • The Business Opportunity Program (BOP) at Purdue is a program designed to provide support and opportunities for underrepresented students in business education. It aims to enhance diversity and inclusion within the business field by offering mentorship, networking, and academic resources to its participants. BOP helps students develop professionally, academically, and personally through various initiatives and connections within the Purdue University community. The program fosters a sense of community and support among its members, creating a network that encourages growth and success in the business world.
  • The "Boilermaker spirit" at Purdue University represents a sense of unity, support, and camaraderie among students, alumni, and faculty. It embodies a tradition of mutual assistance, collective progress, and a strong community bond within the Purdue University network. The term reflects the ethos of collaboration, encouragement, and shared success that characterizes the Purdue experience. The Boilermaker spirit is often associated with the university's values of teamwork, resilience, and helping others succeed.
  • Ford, in this context, most likely refers to the Ford Motor Company, a multinational automaker based in the United States. Rochelle Dorn-Hayes is involved in promoting internship opportunities at Ford for finance students as part of her activities with the Business Opportunity Program (BOP) at Purdue University. This involvement showcases her commitment to providing valuable experiences and opportunities for students within the BOP community.
  • Dr. Cornell Bell was a mentor at Purdue University and a key figure in the Business Opportunity Program (BOP). He played a significant role in shaping the perspectives and careers of students like Rochelle Dorn-Hayes. Dr. Bell introduced students to ...

Counterarguments

  • The impact of mentorship programs like BOP may vary, and not all participants might experience the same level of transformation as Rochelle.
  • While continuous learning is valuable, some might argue that practical experience can be equally or more important than ongoing formal education.
  • The sense of family and mutual assistance within BOP is positive, but it could be argued that such close-knit communities might inadvertently create exclusivity or limit exposure to diverse perspectives.
  • Active recruitment and mentorship are commendable, but there could be concerns about potential biases or conflicts of interest when mentors are involved in the hiring process.
  • Promoting internship opportunities is beneficial, but it's important to ensure that these opportunities are accessible to all qualified candidates, not just those within the ...

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Ford Motor Co. HR Director Rochelle Dorn-Hayes on the Importance of Bringing Your Whole Self to Work

Creating an award-winning DEI program at Ford

Rochelle Dorn-Hayes spearheaded the development of an award-winning Diversity, Equity, and Inclusion (DEI) training program for Ford's US finance team.

Led creation of training for finance team

Rochelle Dorn-Hayes took the initiative to lead the creation of DEI training, which became a requisite for all members of Ford's US finance team.

Training was award-winning

The DEI training ...

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Creating an award-winning DEI program at Ford

Additional Materials

Clarifications

  • A Diversity, Equity, and Inclusion (DEI) program is designed to promote a diverse workforce, ensure fair treatment and opportunities for all employees, and create an inclusive work environment where everyone feels valued and respected. DEI initiatives aim to address systemic inequalities, promote representation from various backgrounds, and foster a culture of belonging within an organization. These programs often include training sessions, policies, and practices that support diversity, equity, and inclusion in the workplace. The goal is to enhance organizational performance, innovation, and employee well-being by embracing and celebrating differences among individuals.
  • The US finance team at Ford typically consists of professionals responsible for managing financial aspects of Ford's operations in the United States. They handle financial planning, analysis, reporting, and decision-making to support the company's business activities in the US market. This team plays a crucial role in ensuring the financial health and success of Ford's operations specifically within the United States. The DEI training program led by Rochelle Dorn-Hayes was designed to educate and promote diversity, equity, ...

Counterarguments

...

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Ford Motor Co. HR Director Rochelle Dorn-Hayes on the Importance of Bringing Your Whole Self to Work

Advice for advancing your career as a woman

Rochelle and Dorn-Hayes offer valuable insights for women aiming to advance in their careers, emphasizing the crucial roles of mentorship, asking questions, and being authentic at work.

Seek out mentors and sponsors

Dorn-Hayes strongly recommends finding mentors, buddies, and allies who can provide career advice, feedback on strengths and areas of improvement, and help gain visibility and support within the organization. Rochelle actively offers mentorship through Ford's African Ancestry Network and the finance advisory board. Dorn-Hayes also suggests finding an "accountability buddy" to attend networking events with and recommends that interns form chat groups to support each other with various tasks, such as polishing presentations.

Ask questions and schedule informational interviews

One major takeaway from the conversation is Rochelle's belief in the importance of asking questions. She makes herself available to answer queries from newcomers and advises scheduling one-on-one meetings to learn from others. Dorn-Hayes provides a specific example where she facilitated meetings between a new employee and high-ranking Ford personnel. She further encourages curious interns and new employees to contribute ideas, ask questions, and seek out greater responsibilities beyond simple tasks.

Bring your whole self to work

Be open about needs and challenges

Dorn-Hayes touches on psychological safety and the ability to speak up without fear in the workplace. If such an environment is lacking, she suggests reevaluating if it's the right place for you. She further stresses the importance of openness about life's stressful times a ...

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Advice for advancing your career as a woman

Additional Materials

Clarifications

  • An accountability buddy is a partner or peer who helps you stay on track with your goals, commitments, or tasks by providing support, encouragement, and sometimes gentle reminders. This person acts as a source of motivation and helps you maintain focus and accountability in achieving your objectives. It's a mutual relationship where both parties support each other in reaching their individual goals and holding each other responsible for progress. This concept is commonly used in various settings, including professional environments, fitness journeys, and personal development pursuits.
  • Psychological safety in the workplace means feeling safe to speak up without fear of negative consequences. It involves creating an environment where individuals feel accepted and respected, enabling them to take risks and contribute effectively. This concept is crucial for fostering open communication, innovation, and collaboration within teams and organizations. It is a key factor in promoting a positive work culture and supporting employee well-being.
  • Reevaluating the work environment involves reflecting on whether the workplace provides a supportive and conducive atmosphere for personal and professional growth. It includes assessing factors like psychological safety, opportunities for growth, alignment with personal values, and overall well-being within the organization. This process may lead individuals to consider if the current workplace is the right fit for them based on their needs and aspirations. It's about critically evaluating if ...

Counterarguments

  • While seeking mentors and allies is beneficial, it can sometimes create an over-reliance on others for career advancement, potentially limiting individual initiative and self-reliance.
  • Offering mentorship through company networks is valuable, but it may not always provide diverse perspectives that external mentors could offer.
  • Having an "accountability buddy" is helpful, but it might also lead to dependency, where one might struggle to network independently.
  • Forming chat groups for support is a good idea, but it could lead to groupthink or reliance on the group for validation, rather than developing one's own judgment and problem-solving skills.
  • Asking questions and seeking informational interviews are important, but there should be a balance to avoid overwhelming others or appearing to lack initiative in finding answers.
  • Encouraging contributions and seeking greater responsibilities is positive, but it might not be feasible for all employees, depending on their workload or personal circumstances.
  • Psychological safety is crucial, but emphasizing it might inadvertently create a culture where dissenting opinions or constructive criticism are stifled.
  • Being open about personal needs and challenges is important, but oversharing can sometimes lead to blurred p ...

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Ford Motor Co. HR Director Rochelle Dorn-Hayes on the Importance of Bringing Your Whole Self to Work

Ford's future in auto industry

As the automotive industry evolves, Ford is steering towards an innovative future while maintaining its roots in traditional vehicle manufacturing.

Increasing focus on software, mobility and sustainability

According to Dorn-Hayes, potential employees are expected to be well-informed about Ford's strategic focus areas. She points out discernible differences between candidates who understand Ford’s advances in mobility and sustainability and those who seem to be seeking any job opportunity. Appreciating Ford’s mission and its emphasis on software, mobility, and sustainability is crucial for those who aim to join the company. Dorn-Hayes also encourages a broad understanding of mobility that transcends the idea of a vehicle, taking into account the software and various options that come with it.

Not moving away from traditional vehicles yet

While embracing innovation, Dorn-Hayes clarifies that Ford has no intention of eliminating internal combustion engine (ICE) vehicles or stepping away from traditional vehicle production. This dual focus ensures that Ford remains relevant to a wide-ranging consumer base while gradually increasing their offerings in the electric vehicle (EV) space.

Partnering to advance battery and charging capabilities

Furthermore, Ford is heavily investing in the t ...

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Ford's future in auto industry

Additional Materials

Clarifications

...

Counterarguments

  • While Ford is focusing on software, mobility, and sustainability, it may face challenges in integrating these new technologies with its existing manufacturing processes and workforce skills.
  • The commitment to traditional vehicle manufacturing could potentially slow down Ford's transition to electric vehicles, as resources may be divided between maintaining the old and developing the new.
  • Understanding Ford's strategic focus areas is important for potential employees, but this emphasis might limit the pool of applicants to those already familiar with the industry, potentially missing out on fresh perspectives from outside it.
  • A broad understanding of mobility is encouraged, but there may be a risk of diluting the brand if the company's focus becomes too dispersed across different mobility solutions.
  • By not planning to eliminate internal combustion engine vehicles, Ford might be seen as not fully committing to the fight against climate change, which could affect its image among environmentally conscious consumers.
  • Gradually increasing offerings in the electric vehicle space could mean that Ford risks falling behind competitors who are more aggressively pursuing EV production.
  • Partnering to advance battery and charging capabilities is a positive step, but Ford must ensure that these partnerships lead to tangible results and not just PR benefits.
  • Heavy investment ...

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