Dive into the intriguing journey of Rochelle Dorn-Hayes, HR Director at Ford Motor Co., as she reveals her transformative experiences at Purdue University and beyond in an enriching talk with "This Is Purdue" podcast host Kate Young. Rochelle offers listeners an intimate look at her professional development, starting with the challenges of Purdue's MBA program that honed her ability to work effectively in teams—a stark contrast to the competitive atmosphere of law school. She explores the profound impact of the Boilermaker network and shares how the value of mutual support and expertise learned through group projects have becomecentral to her career ethos.
The conversation with Rochelle also sheds light on her proactive contributions in the realm of Diversity, Equity, and Inclusion at Ford, where she played a crucial role in crafting an acclaimed DEI program for the company's finance sector. Rochelle's dedication is rooted in principles imparted by mentors like Dr. Cornell Bell, whose Business Opportunity Program inspired her to mentor and uplift others in the corporate world. Furthermore, Rochelle's insights address the rapidly changing automotive industry, discussing Ford's strategic embrace of software advancement and sustainable mobility while navigating the shift towards electric vehicle technology. Her advice to women in the workplace is grounded in the importance of mentorship, inquisitive growth, and authenticity—articulating a discerning approach to personal and professional life integration.
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Rochelle shares her educational journey at Purdue's MBA program, where teamwork played a pivotal role. She faced the initial challenge of adapting to group projects in a technical program as a law graduate, but this lead to a transformative team-based learning experience that prepared her for the real world. Through collaborating with her cohorts, Rochelle restored her belief in mutual support, rather than cutthroat competition that was prevalent in her law school days. The Boilermaker network became a lifelong professional resource, and the group experiences taught her to value her own expertise while learning from others, fostering an environment where sharing and persistence reigned.
Dr. Cornell Bell and the Business Opportunity Program (BOP) at Purdue have deeply impacted Rochelle’s career outlook. Dr. Bell introduced her to the corporate world and ingrained the importance of continuous learning and mentoring. Through BOP, Rochelle came to see her education in a broader perspective and learned to appreciate an extended family of peers and graduates. She stays active with BOP, recruiting and mentoring students, ensuring that Dr. Bell's legacy of nurturing and supporting "BOP kids" continues. Rochelle emphasizes that her role transcends attending job fairs and involves genuine engagement to provide opportunities for students to excel.
Rochelle proudly led the creation of an award-winning Diversity, Equity, and Inclusion (DEI) training for Ford's US finance team. Her initiative not only brought about a required DEI program, but it also set an example within the company by earning notable accolades. This accomplishment reflects her dedication to fostering an inclusive work environment at Ford.
Rochelle underscores the significance of mentorship, inquiry, and authenticity for career progression. She advocates for the importance of having mentors and sponsors who provide guidance and support, even suggesting the idea of accountability buddies. Encouraging people to ask questions, schedule informational interviews, and seek responsibilities is another key piece of her advice. Additionally, being genuine and open about needs and life challenges is vital, as well as the integration of personal life with professional obligations, which she exemplifies by balancing her mother duties and career commitments.
In recognition of the evolving automotive landscape, Ford focuses on the integration of software, mobility, and sustainability, without abandoning traditional vehicles. They seek employees who share these values and have a comprehensive understanding of mobility beyond vehicles. While maintaining traditional vehicle production, Ford actively invests in electric vehicle (EV) advancements, such as improved battery technologies and innovative charging methods. Their commitment to innovation includes notable developments like battery charging through drive-over sensors and employing parts of Detroit for testing advanced EV technology.
1-Page Summary
Rochelle shares a wealth of personal stories and insights from her journey through the MBA program at Purdue, emphasizing the profound impact of teamwork and mentorship on her educational and professional path.
While pursuing her MBA at Purdue, Rochelle discovered that all aspects of the program were centered around group work. This practical approach was initially a challenge for her, especially being surrounded by peers with strong engineering backgrounds in a technically oriented MBA program. Rochelle highlights the intensive cross-functional work within her cohort, which was designed to mirror the real-world environments they would soon enter. This team-based learning wasn't just practical; it was a transformative experience that would shape her professional outlook.
Rochelle contrasts her collaborative experiences at Purdue with her previous law school environment, where cutthroat competition was the norm to the point of students tearing pages from library books. In stark contrast, Purdue's emphasis on collaborative work restored Rochelle's faith in the idea of mutual support and shared success. She credits the program for its robust network of Boilermakers—a community she still turns to for advice, such as before a job interview ...
Rochelle's experience earning her MBA from Purdue
Rochelle Dorn-Hayes reflects on her influential mentor, Dr. Cornell A. Bell, and the significant impact of the Business Opportunity Program (BOP) at Purdue on her life and career. Dorn-Hayes emphasizes the importance of continuous learning, support, and giving back to the community that shaped her.
Rochelle credits Dr. Cornell Bell and the Business Opportunity Program with helping her to see the value in ongoing learning and in nurturing the next generation. It was the BOP that transformed her perspective; she came from a family background in law and medicine, but it was Dr. Bell who introduced her to the corporate world and changed her view on what higher education could entail.
Under Dr. Bell’s mentorship, Rochelle not only changed her perspective on the corporate world and higher education but also understood the value of continuous personal and professional development. She learned a great deal from Dr. Bell and continues to benefit from this reciprocity within the community of "BOP kids" of all ages.
Dorn-Hayes speaks warmly of the sense of family and mutual assistance she experienced as a part of the BOP. She reminisces about the camaraderie and encouragement she received from her classmates, which fostered a sense of collective progress. At Purdue, Dr. Bell made the effort to know her personally, which significantly altered her views of educational institutions, endowing her with the Boilermaker spirit of mutual support and advanc ...
Mentorship from Dr. Cornell Bell and the Business Opportunity Program (BOP)
Rochelle Dorn-Hayes spearheaded the development of an award-winning Diversity, Equity, and Inclusion (DEI) training program for Ford's US finance team.
Rochelle Dorn-Hayes took the initiative to lead the creation of DEI training, which became a requisite for all members of Ford's US finance team.
The DEI training ...
Creating an award-winning DEI program at Ford
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Rochelle and Dorn-Hayes offer valuable insights for women aiming to advance in their careers, emphasizing the crucial roles of mentorship, asking questions, and being authentic at work.
Dorn-Hayes strongly recommends finding mentors, buddies, and allies who can provide career advice, feedback on strengths and areas of improvement, and help gain visibility and support within the organization. Rochelle actively offers mentorship through Ford's African Ancestry Network and the finance advisory board. Dorn-Hayes also suggests finding an "accountability buddy" to attend networking events with and recommends that interns form chat groups to support each other with various tasks, such as polishing presentations.
One major takeaway from the conversation is Rochelle's belief in the importance of asking questions. She makes herself available to answer queries from newcomers and advises scheduling one-on-one meetings to learn from others. Dorn-Hayes provides a specific example where she facilitated meetings between a new employee and high-ranking Ford personnel. She further encourages curious interns and new employees to contribute ideas, ask questions, and seek out greater responsibilities beyond simple tasks.
Dorn-Hayes touches on psychological safety and the ability to speak up without fear in the workplace. If such an environment is lacking, she suggests reevaluating if it's the right place for you. She further stresses the importance of openness about life's stressful times a ...
Advice for advancing your career as a woman
As the automotive industry evolves, Ford is steering towards an innovative future while maintaining its roots in traditional vehicle manufacturing.
According to Dorn-Hayes, potential employees are expected to be well-informed about Ford's strategic focus areas. She points out discernible differences between candidates who understand Ford’s advances in mobility and sustainability and those who seem to be seeking any job opportunity. Appreciating Ford’s mission and its emphasis on software, mobility, and sustainability is crucial for those who aim to join the company. Dorn-Hayes also encourages a broad understanding of mobility that transcends the idea of a vehicle, taking into account the software and various options that come with it.
While embracing innovation, Dorn-Hayes clarifies that Ford has no intention of eliminating internal combustion engine (ICE) vehicles or stepping away from traditional vehicle production. This dual focus ensures that Ford remains relevant to a wide-ranging consumer base while gradually increasing their offerings in the electric vehicle (EV) space.
Furthermore, Ford is heavily investing in the t ...
Ford's future in auto industry
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