A New Dean for a New Era: Getting To Know Purdue’s Daniels School of Business Dean Jim Bullard

Companies that outpace the average performance in their sectors focus on being more unique than their competitors and setting their sights higher—the best companies have both clear visions that differentiate themselves and extraordinary ambitions.

Most companies achieve success by responding to what their customers want and consistently pursuing higher profits. However, when confronting certain innovations, the strategies that help companies thrive under normal circumstances can instead lead to their demise.

According to Clayton M. Christensen, these kinds of innovations—called disruptive innovations—don’t come along very often, but when they do, they change how companies make and market products, the types of customers that buy them, and how they use them. The Innovator’s Dilemma explains how to recognize disruptive innovations, why they cause industry-leading organizations to fail, and how to avoid the same fate. In this guide, we’ll lay out Christensen’s ideas and explore how they compare to those of other business and management experts who also advise on how to navigate innovative changes.

These days, the world is moving faster than ever. Every day new scientific discoveries are announced, conflict breaks out somewhere in the world, and nature and the climate behave unexpectedly. If you feel overwhelmed or destabilized by this, you’re not alone—no period in the history of humanity has ever been subject to such quickly changing conditions as today.

In Thank You For Being Late, author, journalist, and columnist Thomas Friedman explains how these conditions arose—the three forces that shape the world, technology, globalization, and climate change, all accelerated at once—and how we can adapt to them.

Hillbilly Elegy: A Memoir of a Family and Culture in Crisis examines the spiritual and social decline of the Appalachian white working class through the life story of its author, JD Vance. Growing up in a post-industrial Ohio town, Vance encountered the symptoms of community and familial dysfunction—drug and alcohol abuse, unstable marriages, lack of education, and evasion of hard work—that underscore the failing values of the culture from which he came.

Although Vance eventually escapes the poverty and dysfunction of his roots, attending college and Yale Law School, he finds that even economic mobility can never permanently erase the social markers of his hillbilly upbringing.

During the 2007-2008 financial crisis, even successful companies such as Starbucks struggled to stay afloat. The company's former CEO, Howard Schultz, recognized the decline and took charge once again in January 2008, determined to steer it back on track. In Onward (2012), Schultz highlights the obstacles he faced at a time of worldwide instability and explains how he managed to save the company while preserving its unique value.

In our summary, we’ll provide background on Starbucks' rise to the top of the global coffeehouse industry and the troubles it experienced leading up to the crisis in 2007. Then, we’ll explain the reasons Schultz came back as CEO and his strategies to make the transition as smooth as possible. Finally, we’ll discuss how Schultz revived the company by altering its corporate culture, improving the coffeehouse experience, and reinstating Starbucks’ commitment to uplifting humanity. In our commentary, we’ll delve into the financial crisis, provide context regarding the coffee industry, and offer insights on leadership and business management from various experts.

Before the White House and The Apprentice, Donald Trump was a real estate mogul whose large-scale projects made him one of the most well-known developers in New York City.

In this autobiography, Trump recounts his early life and career—from building low- and middle-income housing with his father in NYC’s outer boroughs to erecting luxury apartments in Manhattan. Trump outlines the eleven principles that guide his business decisions, and how they played out in the deals that defined his early career, including projects such as Trump Tower in New York, his first casino ventures in Atlantic City, and his gamble on the United States Football League.

Thanks to the remote and hybrid work trends, there’s an oversupply of office space in major metropolitan hubs that, left unaddressed, could devastate big cities.