After reaching immense heights with his podcast The Subtle Art of Not Giving a F*ck, Mark Manson reflects on the format's constraints and his decision to end the show. Dissatisfied with pressures like keeping guests happy and avoiding controversy, Manson addresses concerns in the self-help space, including "audience capture" and guests promoting dubious ideas.
He then outlines his vision for Solved, a podcast focused on in-depth topic explorations rather than a constant stream of guests. Episodes will offer comprehensive guides, combining expert insights with practical advice to equip listeners with all the tools they need on that life area.
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While achieving immense success, making it a top 0.01% podcast globally with 75 episodes, 30M downloads, and 700k followers, Mark Manson felt the format constrained his famously contrarian style. He often avoided challenging expert guests or their views to prevent arguments and alienating them or their fans, an approach he found unsatisfying.
Manson also disliked the relentless "treadmill" of booking guests, finding it repetitive and not aligned with his work preferences.
Manson fears "audience capture," where influencers adopt fringe beliefs of their most engaged audience segments to boost engagement, promoting controversial ideas.
He criticizes "guest capture," where hosts placate disagreeable guests with large followings to gain audience access, despite conflicts with facts or beliefs, which he deems distasteful self-prostitution.
The Solved podcast will explore topics deeply in lengthy, infrequent episodes without constant guest pressures, aiming to provide a complete guide that renders other content superfluous.
Each 3-5 hour ad-free episode includes an 80-90 page PDF guide with sources, expert insights, actionable advice, and exercises, Manson's goal being to offer listeners all tools to fully address that life area.
1-Page Summary
Despite attaining phenomenal success with his podcast, reaching 75 episodes, over 30 million downloads, and amassing over 700,000 followers, making it one of the top 0.01% of podcasts globally, Mark Manson has found the format unfit for his famously contrarian style.
Manson notes that the classical podcast format, which often involves bringing on "star intellectual guests and thought leaders," has made him feel completely hamstrung. He feels this structure doesn’t allow him the freedom to be independent-minded, to be his naturally contrarian self, and to call out what he perceives as "bullshit."
Manson has expressed the constraint he felt within the podcast format. Though there were times he would disagree with expert guests, he found himself avoiding confrontation in order not to alienate the guests or their fanbase. The author mentions the discomfort in having to either challenge a guest—which could lead to arguments and a tense atmosphere—or agree with them and feel miserable for not speaking his truth. Neither approach was satisfactory for him, leading to an overall feeling of confinement.
Additionally, Manson describes the process of booking and preparing for guests as a relentl ...
Reasons to End the Subtle Art Of Not Giving a Fuck
Mark Manson articulates his concern with the current state of the self-help and personal development podcast industry, suggesting that the incentives governing it are leading to unethical practices and a distortion of beliefs.
Manson is troubled by the concept of "audience capture," where content creators, including podcasters, build an audience around certain sometimes extreme beliefs. As these podcasters realize they can engage their audience by focusing on these fringe topics, they begin to adopt and propagate these beliefs in order to cater to their audience's desire to hear them.
Manson goes on to criticize a phenomenon he refers to as "guest capture." This arises when podcast hosts invite guests who possess large followings, without necessarily sharing or endorsing the guests' viewpoints. While understanding the appeal of high-profile guests for drawing in larger audiences, he is critical of the practice of humoring these guests' viewpoints if they conflict with the host’ ...
Issues With the Current Self-Help Podcast Landscape
Manson has revealed ambitious plans for the new Solved podcast, aiming to provide listeners with extensive, in-depth content on each covered topic.
The format of the new Solved podcast is a departure from the traditional model, where episodes will be longer and less frequent. Manson indicates that this new approach will allow the team to dive deeply into subjects, free from the pressures of booking constant guests. The goal is to explore each topic so thoroughly that subsequent content on the subject would appear superfluous.
Episodes of the Solved podcast are expected to be hefty, running three to five hours each. This format is designed to givelisteners the luxury of working through the content at their own pace, whether it takes days or weeks. Manson's vision involves a meticulous approach to investigation, ensuring that each guide is complete with insights from multiple experts, rigorous research, and historical context.
The Solved podcast will operate without advertising to ensure the content remains unbiased by sponsorships. Instead, each episode will be paired with a comprehensive PDF sum ...
Vision and Plans for the New Solved Podcast
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