Make More $$ with These Easy Side Hustles in 2024 💸 E58

Most marketing falls flat because marketers don’t understand how customers consume information. In Building a StoryBrand, marketing expert Donald Miller reveals how to turn your brand messaging into a story: a format so compelling that customers won’t be able to look away.

In this guide, you’ll learn how to attract customers by weaving them into a compelling narrative: casting them as the protagonist, presenting them with a problem, and showing how your brand can help them overcome their problems and reach a happy ending. Along the way, we’ll connect Miller’s ideas to the ideas of other marketing specialists, like Daniel Pink (To Sell Is Human) and Seth Godin (All Marketers Are Liars), and illustrate his concepts using real-world examples. We’ll also supplement Miller’s advice with additional marketing guidance that will allow your brand to reach its own happy ending of success.

In the digital age, when nearly anyone can start a business online, how do you stand out? In Launch, marketing expert Jeff Walker offers a product launch strategy that will help you market and sell a product with little to no start-up costs. By focusing on giving value and building customer engagement, you can create a business that grants you flexibility, autonomy, and immediate profits.

In this guide, we’ll discuss how the Internet has changed the marketing game and how you can adapt to—and take advantage of—this new landscape to quickly and successfully grow your business. Then, we’ll discover how you can attract interested buyers with little more than an email list, even before you have a product to sell. Along the way, we’ll draw on insights from the field of psychology to show why Walker’s strategy works and compare his book with those of other experts, such as Seth Godin’s All Marketers are Liars and Ryan Holiday’s Perennial Seller.

The internet is full of online businesses, but what separates the million-dollar startups from the unprofitable failures? As author and entrepreneur Russell Brunson explains in Dotcom Secrets, the answer is sales funnels: website layouts that create sales by guiding customers through a preset experience. This experience persuades them of your product’s value every step of the way.

In this guide, you’ll learn how to design a website for your business that generates the most sales possible. We’ll detail the specific steps required to attract visitors to your website, and we’ll describe the three fundamental elements for making any marketing message compelling enough to inspire action. In our commentary, we’ll help you put Brunson’s ideas into action by offering complementary ideas from marketing books like Permission Marketing and Jab, Jab, Jab, Right Hook, as well as books for startup entrepreneurs like The Lean Startup and The Mom Test.

Most marketing falls flat because marketers don’t understand how customers consume information. In Building a StoryBrand, marketing expert Donald Miller reveals how to turn your brand messaging into a story: a format so compelling that customers won’t be able to look away.

In this guide, you’ll learn how to attract customers by weaving them into a compelling narrative: casting them as the protagonist, presenting them with a problem, and showing how your brand can help them overcome their problems and reach a happy ending. Along the way, we’ll connect Miller’s ideas to the ideas of other marketing specialists, like Daniel Pink (To Sell Is Human) and Seth Godin (All Marketers Are Liars), and illustrate his concepts using real-world examples. We’ll also supplement Miller’s advice with additional marketing guidance that will allow your brand to reach its own happy ending of success.

If you’re looking to break away from your current work arrangement and start doing something that you’re passionate about, consider starting your own microbusiness, a business run by one person. Where you once needed to have a fair amount of funding to get started, Chris Guillebeau suggests you can now do so for as little as $100.

In The $100 Startup, Guillebeau breaks down the process of starting your own business. He covers everything from finding your target audience to creating a development plan, explaining how you can find success without loaning a cent from the bank.

Nearly 40% of Americans rely on side hustles to supplement their incomes as inflation has outstripped wages. While extra earnings provide a financial cushion, side hustles can negatively impact work-life balance and health.

Many people feel helpless when it comes to managing their money. They’re consumed by debt or worry that they'll never be financially secure.

In The Barefoot Investor, Scott Pape offers guidance and a 10-step plan for how to manage your money so that you eliminate debt and build wealth. Though the plan is written for an Australian audience, the basic principles are universally applicable. Starting with establishing regular date nights with your significant other to discuss finances, then covering reducing debt and buying a home, the steps in this book will help you make informed money decisions.

Jack Canfield struck gold as a co-author of the best-selling Chicken Soup for the Soul book series, but it took years for him to achieve success. In The Success Principles, he details 67 principles to help anyone achieve their goals and dreams, based on his study and interviews with hundreds of successful people. The basic formula for success is to identify what you want, know that you deserve to have it, and use the book’s principles to get you there.

The book's Principles include taking responsibility for your life, setting goals and visualizing success, facing your fears, forgiving others so you can move forward, asking for and graciously receiving feedback, and appreciating your successes.