In this episode of The Jordan B. Peterson Podcast, Laila Mickelwait shares her investigation into Pornhub's practices, accusing the platform of profiting from videos featuring child sexual abuse, sex trafficking, and non-consensual content. She details how Pornhub's lack of robust content moderation led to an influx of illegal material, monetized through subscriptions and ad revenue.
The conversation turns to the societal impacts of widespread pornography availability, including potential links to declining birth rates. Mickelwait outlines efforts to hold Pornhub legally and financially accountable through lawsuits, whistleblower information, and pressure on payment processors. Peterson and Mickelwait also discuss possible policy measures like mandatory third-party age verification for user-uploaded content.
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According to Laila Mickelwait, Pornhub functioned as a crime scene, profiting from videos featuring child sexual abuse, sex trafficking, and non-consensual content. Despite demands for removal, these videos remained online, accruing views. MindGeek, Pornhub's parent company, intentionally kept staffing low to maximize uploads, with only 30 moderators - just 10 on shift at any time - reviewing the massive influx of content.
Pornhub generated revenue through premium subscriptions promising access to illegal content, pay-to-download offerings, and a revenue-sharing model with uploaders. Mickelwait characterizes Pornhub's operations as profit-driven, seemingly complicit in the monetization of illegal sexual exploitation.
An investigation by The Sunday Times found over 100 instances of the most severe category of child sexual abuse on Pornhub. With 6.8 million new videos per year, effective moderation was impossible - videos required 15 flags before review, and there was a backlog of 700,000 flagged videos.
Mickelwait criticizes Pornhub's moderation policies, citing a single person reviewing flagged content, lack of sound during reviews, and penalties for reviewing too slowly. She likens this approach to "Russian roulette with real people's lives."
Jordan Peterson addresses how the widespread availability of explicit and violent pornography may desensitize and negatively impact young viewers. Research shows one in eight homepage videos on major sites features sexual violence.
Peterson notes declining birth rates and increased virginity rates in countries like Japan and South Korea, pondering links to online pornography access and relationship fragmentation.
While laws like Section 2257 require age verification for studio porn, Mickelwait argues this must extend to user-generated content. She advocates for mandatory third-party verification using technology like biometric ID scanning.
After credit card companies cut ties with Pornhub over illegal content concerns, the site deleted 91% of videos to avoid permanently losing payment processors. Victims are pursuing legal action through lawsuits, aided by whistleblower information, with Mickelwait's book proceeds funding these efforts. A judge also ruled Visa was complicit in Pornhub's crimes.
1-Page Summary
Through the diligent efforts of individuals like Lila, the heinous practices behind Pornhub/MindGeek's business model are being brought to light, highlighting their role in monetizing and complicity in criminal sexual exploitation.
Pornhub reached staggering heights of popularity as the Pornhub community amassed 170 million daily visits and totaled over 62 billion visits in 2020. Concurrently, MindGeek, Pornhub's parent company, possessed a virtual monopoly over the industry, owning approximately 80% of the world's most favored pornographic sites and brands, functioning as a de facto ruler of the online pornography space.
MindGeek seemingly prioritized content volume over moderation integrity. Laila Mickelwait articulated that MindGeek had an intentional policy of employing minimal staffing for content review. In their Cyprus office, merely 30 moderators were tasked with sifting through copious uploads, with just 10 on shift at any given time, indicating an alarming disproportion between content flow and oversight capacity.
Laila Mickelwait characterized Pornhub not as an adult entertainment site but a crime scene, flooded with videos depicting real sexual crimes. This malfeasance was undergirded by a profitable business structure where billions of ad impressions daily translated to vast revenue streams. Pornhub's profit stemmed from multiple sources: premium subscriptions promising ad-free access to all content types, including those depicting rape; the sale of pay-to-download content featuring victims of sexual crimes like the case of a 12-year-old boy in Alabama; and a revenue-sharing model where Pornhub pocketed 35%, leaving 65% for the uploader, regardless of content legality.
Videos containing abuse remained on the site, accruing startling view counts, even after explicit demands for removal by police were placed. Pornhub's scant content moderation workforce, including just one individual dedicated to overseeing videos flagged for severe violations like child sexual abuse and trafficking, starkly underscored the pl ...
The business model and practices of Pornhub/MindGeek and their role in enabling and profiting from criminal sexual exploitation
Jordan Peterson and Laila Mickelwait discuss the pervasive distribution of illegal content on Pornhub, expressing serious concerns over the platform's role in facilitating and monetizing heinous criminal activity.
An investigation by the London Sunday Times in 2020 unveiled a deeply troubling presence of illegal videos on Pornhub, featuring children as young as three years old being sexually abused. Highlighting the severity of the issue, the investigation found over 100 instances of category A level child sexual abuse, which is characterized by sadistic acts causing terror and pain in children. The case of a 12-year-old boy in Alabama was emblematic of the distressing material present on the platform. These findings suggest that Pornhub permitted the uploading and monetization of videos depicting sexual exploitation, including those derived from sex trafficking.
It has been revealed that Pornhub had over 6.8 million new videos uploaded within a single year, which would take 169 years to watch end-to-end. This staggering volume of content made effective moderation a near-impossibility. Mickelwait criticizes the platform's moderation policies, pointing out the dangerously high threshold for content review—with videos requiring to be flagged 15 times before entering the review queue, and a significant backlog of 706,000 fl ...
The scale and scope of illegal content on Pornhub, including child sexual abuse and sex trafficking
Jordan Peterson addresses the concerning trajectory of pornography consumption online, where users often escalate from vanilla content to graphic and violent material, potentially numbing their emotional responses over time. Laila Mickelwait contributes to this discussion with research published in the British Journal of Criminology, revealing that one in eight videos on the homepages of major porn sites like Pornhub featured sexual violence, including non-consensual and incestuous acts.
Peterson elaborates on how the portrayal and accessibility of pornography have culturally shifted from softcore images in magazines like Playboy to the severe and explicit content found in later publications and on the internet. This progression and easy access could have serious impacts on young individuals' perceptions and behaviors, particularly when they're exposed at a vulnerable age. Peterson warns that this constant exposure might not only desensitize young viewers to violent sexual acts but also distort their perceptions of healthy sexual relationships and consent.
Jordan Peterson draws attention to the societal effects of porn ...
The personal and societal impacts of the proliferation of pornography, especially on young people
Public and legal scrutiny intensifies on Pornhub/MindGeek as advocates, financial institutions, and victims take action to combat online sexual exploitation.
Laila Mickelwait points out that while the United States has had USC Section 2257 in place since 1988, requiring the verification of age in studio-produced porn, this has not effectively translated to user-generated content online. She highlights a gap in the enforcement of existing laws in the age of digital and user-generated pornography.
Mickelwait advocates for mandatory third-party age and consent verification for each individual in every user-generated porn image or video on all websites. She argues that technology, like YOTI which matches IDs to faces via biometric scans, could address some of the deficiencies in age verification and consent issues online but is currently underutilized. Mickelwait also suggests that a solution to combat non-consensual image-based abuse and AI-generated pornography is to remove anonymity from content uploaders and those depicted in the content. However, there's resistance from companies to apply these measures as it would create friction in content uploading, reducing the volume of material and potentially affecting business operations.
The campaign by Laila Mickelwait and support from figures like Jordan Peterson has led to significant consequences for Pornhub. After Visa, MasterCard, and Discover cut ties with Pornhub, the site was forced to delete 91% of its content over fears of permanently losing these payment processors. Mickelwait explains that the credit card companies were complicit in monetizing illegal content and received a cut from each transaction. The withdrawal of services by these financial institutions significantly impacted Pornhub's business model, which depended heavily on content volume to drive traffic and ad revenue. Mickelwait also notes that Pornhub has turned to cryptocurrency and bank wires to monetize content since losing major payment processors.
The legal and regulatory efforts to hold Pornhub/MindGeek accountable and address the broader issue of online sexual exploitation
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