5. Free Promotions | $100M Lost Chapters Audiobook

Predictably Irrational takes a close look at the common pitfalls of human logic and explores the forces that are really driving your everyday actions. There's a big difference between how you should act and how you do act, and the difference is costing you everyday.

The book covers a range of psychological biases and how to counter them. You’ll learn why keeping your options open may actually diminish opportunities, why you’re more likely to be satisfied with your meal if you order first, and how your real estate agent might be making your decisions for you.

Success in any business—from a local food stand to a multimillion-dollar tech business—depends on the strength of your offer: what you present to the customer to try to earn their business. But how can you create not just any offer, but a lucrative one that people can’t refuse? In $100M Offers, entrepreneur and marketing expert Alex Hormozi breaks down his strategies for creating offers that consistently generate massive, life-changing revenue.

Drawing from his experience building multiple eight-figure businesses, Hormozi explains how to design a high-value product, strategize your pricing, find the ideal market, and leverage psychological strategies to make your offer more attractive. By following these guidelines for fine-tuning your offer, Hormozi writes, you’ll have customers clamoring to take you up on it, and you’ll gain the financial freedom that every entrepreneur dreams of.

We’ll supplement Hormozi’s recommendations with insight into some of the psychological principles behind the sales tactics and with advice from other experts on growing your business.

When you want something, you usually try to build a rational case. But sometimes the trick to getting what you want is being irrational. Whether you’re persuading a customer to make a purchase or talking a friend into seeing a movie, several authors say you’re more likely to succeed using these illogical techniques.

In The Personal MBA, bestselling author and entrepreneur Josh Kaufman offers a comprehensive overview of how businesses work. He argues that there are five key processes underpinning every business and suggests ways to optimize them for successful results. You’ll come away knowing how to identify profitable opportunities and make informed decisions to ensure business success.

In this guide, we’ll discuss these five key processes and present Kaufman’s advice for managing them to create business success. Additionally, we’ll clarify his ideas with complementary research from management professionals and we’ll suggest actionable strategies to help you apply these concepts to your business.

Business Model Generation, a contemporary guide to systematic business innovation, provides a template for brainstorming and visualizing the overarching elements that make up a successful, holistic business model.

The authors analyze the different ways you can combine these elements to create the most successful business model patterns. In addition, they provide techniques you can use to generate your own innovative business models, as well as strategies you can incorporate to regularly analyze and optimize your existing business models.

This guide supplements each key concept and strategy with up-to-date examples and commentary, and we suggest complementary processes to effectively incorporate their concepts into your own business models.

If there’s one thing that separates thriving businesses from those that struggle, it’s lead generation—the art of getting more people interested in what you’re selling.

In $100M Leads, serial entrepreneur Alex Hormozi, whose businesses generate $200 million annually and over 20,000 leads daily, reveals his systematic approach to filling your customer pipeline. Hormozi argues there are only four ways to let people know about your business: warm outreach, cold outreach, free content, and paid ads. This guide explores his advice about leveraging these channels with lead magnets—free, high-quality products or services that get people engaged with your business. We’ll also explain his strategies for scaling your lead generation tactics with help from others.

In our commentary, we explore alternative perspectives on advertising from leading marketing firms and experts like David Ogilvy (Confessions of an Advertising Man) and Seth Godin (This is Marketing).

All organizations face friction—areas of reduced productivity and efficiency that frustrate people and potentially harm the organization. However, Robert I. Sutton and Huggy Rao argue that friction isn’t always bad. Sometimes, slowing things down can be vital for ensuring safety, quality, and good decisions. In The Friction Project, the authors explain that the key to ensuring that friction is productive is for everyone to become “friction fixers”—people who take accountability for problems, address issues within their control, and adopt principles that encourage beneficial friction.

This guide will discuss the authors’ advice on becoming a friction fixer. First, we’ll explain what friction is, its costs, and its benefits. Then, we’ll discuss how to diagnose friction and how employees can reduce harmful friction within their sphere of influence. Finally, we’ll identify systemic causes of harmful friction and how leaders can address them. In our commentary, we’ll provide advice from other sources on leadership like The Effective Executive by Peter Drucker and Teaming by Amy Edmondson.

Success in any business—from a local food stand to a multimillion-dollar tech business—depends on the strength of your offer: what you present to the customer to try to earn their business. But how can you create not just any offer, but a lucrative one that people can’t refuse? In $100M Offers, entrepreneur and marketing expert Alex Hormozi breaks down his strategies for creating offers that consistently generate massive, life-changing revenue.

Drawing from his experience building multiple eight-figure businesses, Hormozi explains how to design a high-value product, strategize your pricing, find the ideal market, and leverage psychological strategies to make your offer more attractive. By following these guidelines for fine-tuning your offer, Hormozi writes, you’ll have customers clamoring to take you up on it, and you’ll gain the financial freedom that every entrepreneur dreams of.

We’ll supplement Hormozi’s recommendations with insight into some of the psychological principles behind the sales tactics and with advice from other experts on growing your business.