Throwback: Billionaire Recession Advice: Sell to the Rich | Ep 852

Success in any business—from a local food stand to a multimillion-dollar tech business—depends on the strength of your offer: what you present to the customer to try to earn their business. But how can you create not just any offer, but a lucrative one that people can’t refuse? In $100M Offers, entrepreneur and marketing expert Alex Hormozi breaks down his strategies for creating offers that consistently generate massive, life-changing revenue.

Drawing from his experience building multiple eight-figure businesses, Hormozi explains how to design a high-value product, strategize your pricing, find the ideal market, and leverage psychological strategies to make your offer more attractive. By following these guidelines for fine-tuning your offer, Hormozi writes, you’ll have customers clamoring to take you up on it, and you’ll gain the financial freedom that every entrepreneur dreams of.

We’ll supplement Hormozi’s recommendations with insight into some of the psychological principles behind the sales tactics and with advice from other experts on growing your business.

In Secrets of the Millionaire Mind, self-made millionaire T. Harv Eker reveals the difference between the way rich people and poor people think and feel about money. Eker argues that these thoughts and beliefs impel you to take actions that either move you toward financial success or away from it—if you’re not happy with the state of your finances, it’s because your unproductive thoughts and beliefs about money hold you back from the financial success that you want. According to Eker, you can dramatically improve your finances by taking conscious control of your thoughts and adopting a rich attitude that will inspire you to take new actions that lead to your financial success.

In this guide, we’ve reorganized Eker’s ideas into three distinct parts that walk you through his philosophy and give you actionable advice on developing a richer mindset. Additionally, we include research underlying why people often fail to meet their financial goals and actionable ideas from other self-improvement authors, financial authors, and psychologists.

What if everything you knew about marketing was wrong? In How Brands Grow, marketing professor Byron Sharp argues that many of the marketing principles commonly taught in business schools are unsubstantiated myths. By examining the real-world data that indicates which marketing techniques succeed and which fail, Sharp claims to have discovered a new set of empirical rules that directly contradict the widely-held “common sense” principles of marketing.

In this guide, we’ll explore what Sharp believes most marketers get wrong about where a brand’s profits come from and the psychology behind consumers’ purchasing decisions. Furthermore, we’ll define what Sharp believes to be the optimal strategy to market any brand. In addition, we’ll contrast Sharp’s theories with those of marketing experts who argue against his contrarian stance, such as Al Ries and Jack Trout (Positioning) and Seth Godin (Purple Cow). Finally, we’ll update Sharp’s theories in light of the most recent marketing developments and trends, including personalized advertising, social media engagement, and the renaissance of the subscription business model.

Success in any business—from a local food stand to a multimillion-dollar tech business—depends on the strength of your offer: what you present to the customer to try to earn their business. But how can you create not just any offer, but a lucrative one that people can’t refuse? In $100M Offers, entrepreneur and marketing expert Alex Hormozi breaks down his strategies for creating offers that consistently generate massive, life-changing revenue.

Drawing from his experience building multiple eight-figure businesses, Hormozi explains how to design a high-value product, strategize your pricing, find the ideal market, and leverage psychological strategies to make your offer more attractive. By following these guidelines for fine-tuning your offer, Hormozi writes, you’ll have customers clamoring to take you up on it, and you’ll gain the financial freedom that every entrepreneur dreams of.

We’ll supplement Hormozi’s recommendations with insight into some of the psychological principles behind the sales tactics and with advice from other experts on growing your business.

Success in any business—from a local food stand to a multimillion-dollar tech business—depends on the strength of your offer: what you present to the customer to try to earn their business. But how can you create not just any offer, but a lucrative one that people can’t refuse? In $100M Offers, entrepreneur and marketing expert Alex Hormozi breaks down his strategies for creating offers that consistently generate massive, life-changing revenue.

Drawing from his experience building multiple eight-figure businesses, Hormozi explains how to design a high-value product, strategize your pricing, find the ideal market, and leverage psychological strategies to make your offer more attractive. By following these guidelines for fine-tuning your offer, Hormozi writes, you’ll have customers clamoring to take you up on it, and you’ll gain the financial freedom that every entrepreneur dreams of.

We’ll supplement Hormozi’s recommendations with insight into some of the psychological principles behind the sales tactics and with advice from other experts on growing your business.

In Fix This Next, entrepreneur and business author Mike Michalowicz introduces the Business Hierarchy of Needs, a system for determining which of your company’s problems you should fix next. Michalowicz created this system because many entrepreneurs struggle with prioritization. They’re often overwhelmed by problems, so they focus on fixing the most immediate problem instead of identifying the most impactful approach that’ll fix the problem’s root cause. Since the root cause isn’t resolved, problems continue to appear.

In this guide, we’ll discuss how Michalowicz’s prioritization system works and how you can use it to make your business more successful. In our commentary, we’ll compare his advice to that of other business experts like Simon Sinek and Seth Godin, as well as explore concrete tips for implementing Michalowicz’s ideas.

What if everything you knew about marketing was wrong? In How Brands Grow, marketing professor Byron Sharp argues that many of the marketing principles commonly taught in business schools are unsubstantiated myths. By examining the real-world data that indicates which marketing techniques succeed and which fail, Sharp claims to have discovered a new set of empirical rules that directly contradict the widely-held “common sense” principles of marketing.

In this guide, we’ll explore what Sharp believes most marketers get wrong about where a brand’s profits come from and the psychology behind consumers’ purchasing decisions. Furthermore, we’ll define what Sharp believes to be the optimal strategy to market any brand. In addition, we’ll contrast Sharp’s theories with those of marketing experts who argue against his contrarian stance, such as Al Ries and Jack Trout (Positioning) and Seth Godin (Purple Cow). Finally, we’ll update Sharp’s theories in light of the most recent marketing developments and trends, including personalized advertising, social media engagement, and the renaissance of the subscription business model.