Breaking Down Ryan Reynold's Billion Dollar Marketing Strategy for Mint Mobile | Ep 844

Wondering how to build a successful career in the world of advertising? In Confessions of an Advertising Man, David Ogilvy—a marketing tycoon known today as the “Father of Advertising”—distills the wisdom he picked up over decades in the industry. Whether you’re just starting your advertising career or you’re the head of an agency, this book will serve as a foundational source of knowledge.

In this guide, you’ll learn how to create advertisements that capture consumers’ attention in an increasingly crowded marketplace. You’ll also discover practical advice for running an advertising agency, such as how to protect your organization's reputation. In commentary, we’ll supplement Ogilvy’s marketing advice with ideas from books like Building a StoryBrand and Permission Marketing. Additionally, we’ll provide relevant tips for the business side of advertising from books like The Go-Giver and The Dichotomy of Leadership.

Are you pouring lots of money into your advertising budget but seeing no sales? Are consumers paying no attention to what you think are compelling, well-crafted ads? Advertising coach Drew Whitman claims this is a common gripe of business-owners but that he can help you turn your mediocre ads into money-making machines by letting you in on one big secret: Consumers are only drawn to ads that address their core human needs to survive and thrive.

Once you know this, you can avail yourself of the 13 techniques Whitman presents to create such compelling ads. These include aligning your product with a customer’s preferred self-image and using cognitive shortcuts that encourage readers to buy. By the end of this guide, you’ll know how to create an ad readers can’t look away from. Along the way, we’ll add supplemental advice from other marketing gurus and ground Whitman’s advice in psychological concepts.

In This Is Marketing, entrepreneur and marketing expert Seth Godin challenges conventional marketing strategies. He argues that in today's media-saturated world, traditional marketing techniques are no longer effective. Instead, Godin emphasizes the importance of building strong relationships with customers based on trust, authenticity, and empathy. Effective marketing, according to Godin, goes beyond mere sales and aims to bring about positive changes in people's lives.

In this guide, we’ll explain why Godin says old marketing techniques are no longer effective and outline his guiding principles for successful marketing in the modern age. We complement his suggestions with insights from his other books as well as those of other marketing experts such as Ryan Holiday (Perennial Seller), Byron Sharp (How Brands Grow), and Pat Flynn (Superfans).

In This Is Marketing, entrepreneur and marketing expert Seth Godin challenges conventional marketing strategies. He argues that in today's media-saturated world, traditional marketing techniques are no longer effective. Instead, Godin emphasizes the importance of building strong relationships with customers based on trust, authenticity, and empathy. Effective marketing, according to Godin, goes beyond mere sales and aims to bring about positive changes in people's lives.

In this guide, we’ll explain why Godin says old marketing techniques are no longer effective and outline his guiding principles for successful marketing in the modern age. We complement his suggestions with insights from his other books as well as those of other marketing experts such as Ryan Holiday (Perennial Seller), Byron Sharp (How Brands Grow), and Pat Flynn (Superfans).

In our increasingly digital world, bad web design isn't just annoying for users—it can derail a company’s business strategy. In Don’t Make Me Think, user experience (UX) consultant Steve Krug breaks down how to design a digital experience that delivers everything users want and more. Above all else, users want the websites they visit to be intuitive—they want to be able to navigate quickly, without thinking hard. Designing your site with this goal in mind leads to sleek, efficient user interfaces that keep visitors happy and engaged.

In this guide, you’ll learn how to design webpages that naturally direct the eye toward important content and how to identify your site’s areas for improvement by conducting user tests. In our commentary, we’ll expand and update Krug’s advice with tips from other UX design experts. We’ll also consult business books like Dotcom Secrets and Building a StoryBrand to explain how to create a profitable website.

Most marketing falls flat because marketers don’t understand how customers consume information. In Building a StoryBrand, marketing expert Donald Miller reveals how to turn your brand messaging into a story: a format so compelling that customers won’t be able to look away.

In this guide, you’ll learn how to attract customers by weaving them into a compelling narrative: casting them as the protagonist, presenting them with a problem, and showing how your brand can help them overcome their problems and reach a happy ending. Along the way, we’ll connect Miller’s ideas to the ideas of other marketing specialists, like Daniel Pink (To Sell Is Human) and Seth Godin (All Marketers Are Liars), and illustrate his concepts using real-world examples. We’ll also supplement Miller’s advice with additional marketing guidance that will allow your brand to reach its own happy ending of success.

In the digital age, when nearly anyone can start a business online, how do you stand out? In Launch, marketing expert Jeff Walker offers a product launch strategy that will help you market and sell a product with little to no start-up costs. By focusing on giving value and building customer engagement, you can create a business that grants you flexibility, autonomy, and immediate profits.

In this guide, we’ll discuss how the Internet has changed the marketing game and how you can adapt to—and take advantage of—this new landscape to quickly and successfully grow your business. Then, we’ll discover how you can attract interested buyers with little more than an email list, even before you have a product to sell. Along the way, we’ll draw on insights from the field of psychology to show why Walker’s strategy works and compare his book with those of other experts, such as Seth Godin’s All Marketers are Liars and Ryan Holiday’s Perennial Seller.

Often, disruptive advertisements can feel more annoying than persuasive. According to Seth Godin in Permission Marketing, there’s a better way for brands to get the attention of potential customers. Instead of resorting to intrusive marketing that consumers are forced to see, it’s possible to create marketing that consumers ask to see. By doing so, you can build a loyal customer base at a fraction of the cost of a traditional marketing campaign.

In this guide, we’ll discuss how the world of marketing has transformed over the last several decades, and we’ll examine why the old model of intrusive advertising is no longer profitable. Additionally, we’ll explore the three steps to building and profiting from a permission marketing campaign. In our commentary, we’ll paint a more complete picture of Godin’s perspective on marketing, referencing ideas from his other books. We’ll also offer supplementary advice for running a permission marketing campaign from books like How Brands Grow and Dotcom Secrets.

The purpose of a business is to make money and grow—and for a small business, the surest way to make money is to have a simple, clear marketing plan defining who you’re targeting as prospects and customers and how you’ll reach them. However, many small businesses fail to market effectively.

In The 1-Page Marketing Plan, business coach and entrepreneur Allan Dib tells small business owners how to create a marketing plan using a simple template that guides you through three customer-focused phases of marketing: awareness, familiarity, and enthusiasm. The plan defines a process or “customer journey” of interactions that you’ll walk your prospects through. They’ll start out not knowing anything about your business and ultimately become superfans who will drive your business growth. This guide explores Dib’s method and compares it to other templates and marketing strategies.

In the digital age, when nearly anyone can start a business online, how do you stand out? In Launch, marketing expert Jeff Walker offers a product launch strategy that will help you market and sell a product with little to no start-up costs. By focusing on giving value and building customer engagement, you can create a business that grants you flexibility, autonomy, and immediate profits.

In this guide, we’ll discuss how the Internet has changed the marketing game and how you can adapt to—and take advantage of—this new landscape to quickly and successfully grow your business. Then, we’ll discover how you can attract interested buyers with little more than an email list, even before you have a product to sell. Along the way, we’ll draw on insights from the field of psychology to show why Walker’s strategy works and compare his book with those of other experts, such as Seth Godin’s All Marketers are Liars and Ryan Holiday’s Perennial Seller.