3 Reinforced Lessons From Hanging w/ Ben Francis (Gymshark) | Ep 793

If you have an idea to spread, Seth Godin believes you’re a marketer. All Marketers Are Liars offers a fresh take on marketing—one that focuses on connecting with your customer, rather than on catchy advertising jingles or gimmicks. Godin defines marketing as telling consumers a great story about your product, your political campaign, your job experience, or even just yourself. This book explores new marketing concepts that you can use to tell a better story in any area of your life.

In this guide, we’ll explore Godin’s ideas on marketing, authenticity, and telling a great story. We’ll also discuss how to understand your customer and common obstacles you’ll encounter in your marketing. Along the way, we’ll give context on his definitions and provide actionable tips from other marketing experts.

Have you ever wondered why some companies have legions of die-hard fans but most companies don't? Superfans explains the process that turns ordinary customers into passionate, lifelong fans.

Author Pat Flynn is an entrepreneur, podcaster, and blogger, with over 300,000 subscribers on YouTube. His podcast, Smart Passive Income, was named one of Forbes’s top podcasts for entrepreneurs. He draws from personal experience to let you in on the strategies he's used to create a thriving community of superfans. He argues that the quality of your fans' devotion matters much more to the success of your brand than the mere quantity of customers.

In this guide, you'll find a collection of strategies you can start applying today to build community, engagement, and enthusiasm around your brand. Along the way, you'll learn about the value of staging live events, the importance of word choice in your marketing, and why you might want to hire your biggest fans.

In The Ultimate Sales Machine, Chet Holmes argues that the secret to sales success is relentless discipline, determination, and above all, repetition of just a few steps. For Holmes, sales mastery is intensive, not extensive—it’s about being an expert in a relative handful of practices, not being adequate or average at many things.

But you and your entire team have to be fully committed to refining and perfecting every aspect of your new sales strategy. By implementing effective time management across your company, honing your sales team with interactive training, hiring people with the right personality traits, and relentless marketing that presents your company’s value to the customer, you can significantly boost your sales figures and put your team on the path to permanent success.

This guide takes you through Holmes’s key ideas about building a first-rate sales operation and supplements them with more up-to-date information and commentary (the book was published in 2008)—while also offering counterpoints to some of his more outdated or controversial suggestions.

What if you could sit down with hundreds of the world's most successful people and ask them to teach you their greatest wisdom? One entrepreneur has done just that. In The Diary of a CEO, Steven Bartlett distills the business and life advice he’s gained from several years of podcast interviews, as well as his own extensive business experience. His tips are for anyone looking to make a difference in the world and live the most fulfilling, productive life possible.

In this guide, you’ll learn the five assets you need to maximize your impact on the world, how to turn stress into something exciting and energizing, and more. In our commentary, we’ll supplement Bartlett’s business advice with tips from books like Built to Last and The Lean Startup, and we’ll add to his life advice by consulting books like Outlive and Atomic Habits.

What if everything you knew about marketing was wrong? In How Brands Grow, marketing professor Byron Sharp argues that many of the marketing principles commonly taught in business schools are unsubstantiated myths. By examining the real-world data that indicates which marketing techniques succeed and which fail, Sharp claims to have discovered a new set of empirical rules that directly contradict the widely-held “common sense” principles of marketing.

In this guide, we’ll explore what Sharp believes most marketers get wrong about where a brand’s profits come from and the psychology behind consumers’ purchasing decisions. Furthermore, we’ll define what Sharp believes to be the optimal strategy to market any brand. In addition, we’ll contrast Sharp’s theories with those of marketing experts who argue against his contrarian stance, such as Al Ries and Jack Trout (Positioning) and Seth Godin (Purple Cow). Finally, we’ll update Sharp’s theories in light of the most recent marketing developments and trends, including personalized advertising, social media engagement, and the renaissance of the subscription business model.

The oil tycoon John D. Rockefeller was—and still is—the richest person in history. He made his fortune by founding the Standard Oil Company and growing it into a mind-bogglingly large multinational corporation. According to entrepreneur Verne Harnish, Rockefeller grew his company using simple fundamentals of business management that any leader can use to optimize their business and maintain organizational health during chaotic periods of growth.

In this guide, you’ll learn how to build your business around the three fundamental Rockefeller Habits: Focusing on a Purpose, Tracking Progress Objectively, and Conducting Effective Meetings. In addition, you’ll learn why knowing your business’s unique value is key to beating the competition and why you should create fun themes for your quarterly goals. In our commentary, we’ll supplement Harnish’s advice with other books on business leadership, such as The 4 Disciplines of Execution and Traction. We’ll also explore alternative perspectives from books like It Doesn’t Have to Be Crazy at Work and Competing Against Luck.

In This Is Marketing, entrepreneur and marketing expert Seth Godin challenges conventional marketing strategies. He argues that in today's media-saturated world, traditional marketing techniques are no longer effective. Instead, Godin emphasizes the importance of building strong relationships with customers based on trust, authenticity, and empathy. Effective marketing, according to Godin, goes beyond mere sales and aims to bring about positive changes in people's lives.

In this guide, we’ll explain why Godin says old marketing techniques are no longer effective and outline his guiding principles for successful marketing in the modern age. We complement his suggestions with insights from his other books as well as those of other marketing experts such as Ryan Holiday (Perennial Seller), Byron Sharp (How Brands Grow), and Pat Flynn (Superfans).

What if everything you knew about marketing was wrong? In How Brands Grow, marketing professor Byron Sharp argues that many of the marketing principles commonly taught in business schools are unsubstantiated myths. By examining the real-world data that indicates which marketing techniques succeed and which fail, Sharp claims to have discovered a new set of empirical rules that directly contradict the widely-held “common sense” principles of marketing.

In this guide, we’ll explore what Sharp believes most marketers get wrong about where a brand’s profits come from and the psychology behind consumers’ purchasing decisions. Furthermore, we’ll define what Sharp believes to be the optimal strategy to market any brand. In addition, we’ll contrast Sharp’s theories with those of marketing experts who argue against his contrarian stance, such as Al Ries and Jack Trout (Positioning) and Seth Godin (Purple Cow). Finally, we’ll update Sharp’s theories in light of the most recent marketing developments and trends, including personalized advertising, social media engagement, and the renaissance of the subscription business model.

Many businesses assume they must rely on expensive mass-media marketing campaigns to build customer awareness and generate sales. However, this assumption doesn’t bode well for small businesses with limited resources.

Bestselling author and marketing guru Jay Conrad Levinson argues that, with the right marketing strategy, even the smallest of businesses can make a significant impact. In Guerrilla Marketing, he provides timeless advice for creating a profitable marketing strategy that any business can use to establish its place in the market.

This guide distills Levinson’s advice for creating a profitable marketing strategy into a five-step process. You’ll come away knowing how to:

• Define your target market
• Create an appealing marketing message
• Keep your marketing costs low
• Identify the most profitable marketing methods for your business

Additionally, we’ll clarify his ideas with research from marketing professionals and suggest actionable strategies to help you apply these concepts to your business.