How to Get Rich (Full Interview with Dave Ramsey) - Sept. ‘23 | Ep 683

How you handle your finances determines whether you succeed in life. In the Total Money Makeover, radio talk show host and author Dave Ramsey lays out simple steps for freeing yourself from debt and setting yourself up for success: following a monthly budget, buying only what you can afford, eliminating consumer debt, saving for emergencies, investing for retirement and your kids’ college education, and paying off your mortgage. Intended for everyone—from high earners to people thousands of dollars in debt—Ramsey’s common-sense principles put you in control of your money and your life.

How you handle your finances determines whether you succeed in life. In the Total Money Makeover, radio talk show host and author Dave Ramsey lays out simple steps for freeing yourself from debt and setting yourself up for success: following a monthly budget, buying only what you can afford, eliminating consumer debt, saving for emergencies, investing for retirement and your kids’ college education, and paying off your mortgage. Intended for everyone—from high earners to people thousands of dollars in debt—Ramsey’s common-sense principles put you in control of your money and your life.

What if everything you knew about marketing was wrong? In How Brands Grow, marketing professor Byron Sharp argues that many of the marketing principles commonly taught in business schools are unsubstantiated myths. By examining the real-world data that indicates which marketing techniques succeed and which fail, Sharp claims to have discovered a new set of empirical rules that directly contradict the widely-held “common sense” principles of marketing.

In this guide, we’ll explore what Sharp believes most marketers get wrong about where a brand’s profits come from and the psychology behind consumers’ purchasing decisions. Furthermore, we’ll define what Sharp believes to be the optimal strategy to market any brand. In addition, we’ll contrast Sharp’s theories with those of marketing experts who argue against his contrarian stance, such as Al Ries and Jack Trout (Positioning) and Seth Godin (Purple Cow). Finally, we’ll update Sharp’s theories in light of the most recent marketing developments and trends, including personalized advertising, social media engagement, and the renaissance of the subscription business model.

Often, disruptive advertisements can feel more annoying than persuasive. According to Seth Godin in Permission Marketing, there’s a better way for brands to get the attention of potential customers. Instead of resorting to intrusive marketing that consumers are forced to see, it’s possible to create marketing that consumers ask to see. By doing so, you can build a loyal customer base at a fraction of the cost of a traditional marketing campaign.

In this guide, we’ll discuss how the world of marketing has transformed over the last several decades, and we’ll examine why the old model of intrusive advertising is no longer profitable. Additionally, we’ll explore the three steps to building and profiting from a permission marketing campaign. In our commentary, we’ll paint a more complete picture of Godin’s perspective on marketing, referencing ideas from his other books. We’ll also offer supplementary advice for running a permission marketing campaign from books like How Brands Grow and Dotcom Secrets.

How you handle your finances determines whether you succeed in life. In the Total Money Makeover, radio talk show host and author Dave Ramsey lays out simple steps for freeing yourself from debt and setting yourself up for success: following a monthly budget, buying only what you can afford, eliminating consumer debt, saving for emergencies, investing for retirement and your kids’ college education, and paying off your mortgage. Intended for everyone—from high earners to people thousands of dollars in debt—Ramsey’s common-sense principles put you in control of your money and your life.

In Money: Master the Game, motivational speaker and life coach Tony Robbins argues that anyone can master money, achieve financial well-being, and create their dream lifestyle. In Robbins’ view, to master money means building an investing strategy that yields passive income for life and gives you the choice of when, where, and whether to continue working. Conversely, neglecting to master money means that you’ll always need to trade your time for money.

Our guide unpacks Robbins’s approach to changing your money mindset and financial strategy, and we contrast it with popular approaches to financial independence such as Financial Independence Retire Early (FIRE) and Early Retirement Extreme (ERE).

How you handle your finances determines whether you succeed in life. In the Total Money Makeover, radio talk show host and author Dave Ramsey lays out simple steps for freeing yourself from debt and setting yourself up for success: following a monthly budget, buying only what you can afford, eliminating consumer debt, saving for emergencies, investing for retirement and your kids’ college education, and paying off your mortgage. Intended for everyone—from high earners to people thousands of dollars in debt—Ramsey’s common-sense principles put you in control of your money and your life.

In The Simple Path to Wealth, blogger and financial expert JL Collins offers a simple road map to achieving financial independence and a secure retirement: Spend less than you make, avoid debt, save “F-You Money,” and invest in stock index funds. He demystifies stocks and bonds, as well as a plethora of investment plan options. In addition to explaining basic concepts such as asset allocation, Collins answers key questions such as how to live on your investments and how to avoid major tax hits.

Whether you’re in the wealth accumulation stage of life where you’re growing your investments, or in the wealth preservation stage where you’re living on them, Collins tells you how to use your money to achieve freedom and a more fulfilling life.

As social media becomes increasingly central to how we share information, socialize, and do business, a personal brand—your digital presence and reputation—is now an essential career tool. In Crush It!, Gary Vaynerchuk explains how to develop and leverage your personal brand to get a better job or—better yet— to quit your job altogether and earn a living monetizing that brand.

Vaynerchuk became one of the earliest social media influencers during the late 2000s with a daily video series in which he tasted and talked about wine in a casual, accessible way. Fifteen years after launching his vlog, he remains a top influencer in business.

In this guide, we’ll discuss Vaynerchuk’s step-by-step instructions for building and monetizing a personal brand. We’ll also amend his advice with updated information and practical tips.

In a compelling installment of the Shawn Ryan Show, former Navy SEAL and Army Ranger, John Lovell, joins host Shawn Ryan and fellow guest Chris Beck for an in-depth conversation that delves into the profound societal influences impacting America. The discussion spans a vast array of topics, from the inherent morality of warfare through a Christian lens to the roles of gender in modern society, offering listeners an intriguing blend of personal philosophy and social commentary that challenges conventional thinking.

As the dialogue unfolds, Lovell illustrates his skepticism towards the state's intervention in education, critiques the strained foundations of conventional American values, and addresses critical issues such as fatherlessness and its societal repercussions. The trio also navigates the turbulent waters of content creation, the unseen battles with social media platforms, and technology's double-edged nature. Balancing these weighty subjects, Shawn Ryan introduces the lighter side of life after service with a nuanced discussion on pursuing a simpler lifestyle, including the rising interest in natural health alternatives like functional mushroom supplements, and the growth of Lovell's Warrior Poet Society, signaling a shift towards community-centric values and self-reliance.

Have you ever wondered how platform businesses like Spotify and Amazon became so successful? In Platform Revolution, a team of economists and businesspeople—Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary—offer some insight: Platform businesses harness their unique characteristics to drive competitiveness and transformation, resulting in profound economic, societal, and political impacts. Parker, Van Alstyne, and Choudary also highlight the distinct skill set required to operate such a business and provide practical tips for aspiring platform entrepreneurs.

In our guide, we’ll compare the platform business model to the traditional business model known as a pipeline, explain why platforms are becoming dominant, and explore their wide-ranging effects. We’ll also outline essential design and management strategies for platform developers. Our commentary will provide additional insights on economic concepts, discuss tips from business experts, and explore real-world applications of Platform Revolution principles.