The Road to Becoming a Billionaire Pt.2 (on Iced Coffee Hour) | Ep 682

In his epic 707-page Tools of Titans, Tim Ferriss shares the habits and beliefs of 101 people at the top of their game, including tech investors like Chris Sacca and Peter Thiel, entrepreneurs like LinkedIn’s Reid Hoffman and Evernote’s Phil Libin, superhuman athletes like Amelia Boone and Wim Hof, media figures like Edward Norton and Whitney Cummings, and more.

These are the principles that successful people use to achieve audacious goals, improve themselves, and be happier. The premise: if you can apply the lessons from this book, you can be more effective.

Often, disruptive advertisements can feel more annoying than persuasive. According to Seth Godin in Permission Marketing, there’s a better way for brands to get the attention of potential customers. Instead of resorting to intrusive marketing that consumers are forced to see, it’s possible to create marketing that consumers ask to see. By doing so, you can build a loyal customer base at a fraction of the cost of a traditional marketing campaign.

In this guide, we’ll discuss how the world of marketing has transformed over the last several decades, and we’ll examine why the old model of intrusive advertising is no longer profitable. Additionally, we’ll explore the three steps to building and profiting from a permission marketing campaign. In our commentary, we’ll paint a more complete picture of Godin’s perspective on marketing, referencing ideas from his other books. We’ll also offer supplementary advice for running a permission marketing campaign from books like How Brands Grow and Dotcom Secrets.

What’s the secret to running a successful YouTube channel? Is it a matter of deciphering YouTube’s algorithms? Or of finding a magical formula for making videos that go viral? According to prominent YouTubers Benji Travis and Sean Cannell, actually the “secret” is that all it takes is a sound business model.

In this guide, we’ll examine Travis and Cannell’s advice on how to develop your YouTube business model. This begins with identifying a niche for your videos. We’ll also present principles for producing your videos and growing your audience, and we’ll conclude with suggestions on finding and implementing the most effective revenue streams for your channel.

Along the way, we’ll also discuss advice from other books on starting a business or business venture, which illustrate how Travis and Cannell’s advice represents a specific application (YouTube) of more universal business principles.

In Who Will Cry When You Die?, self-help guru Robin Sharma wants to know if you’ll feel happy with the life you’ve led when you’re on your deathbed. Sharma thinks that most people lead lives they’ll regret because they focus on the wrong things—success, money, fame—and none of the right things—family, community, love. If you think you might have end-of-life regrets, Sharma provides a collection of pithy life lessons and advice to help you seize control of your life and turn it into one you’ll look back on fondly.

We’ve grouped those lessons into eight broader tactics that will help you cope with adversity, build self-discipline, spread kindness, and more. You’ll come away with actionables you can implement daily to make your life better and background on the philosophies, ideologies, and science on which Sharma draws.

Have you ever spent a long time worrying about a problem only to end up feeling stressed and no closer to a solution? In Stop Overthinking, Nick Trenton explains that you were probably overthinking the problem: reflecting on it so much that it made you feel bad. He argues that by adopting stress management skills and replacing your negative thought habits with a positive mental framework, you can stay grounded in the present moment and live a productive life driven by action and control rather than endless worrying.

In this guide, we’ll discuss what overthinking is and how it’s connected to stress and anxiety. Then, we’ll explore ways you can manage stress before, during, and after it happens with various research-based techniques. Finally, we’ll show how you can reshape your negative thinking habits into positive ones. Along the way, we’ll compare Trenton’s strategies with those of other coaches and thinkers such as Tony Robbins (Awaken the Giant) and Judson Brewer (Unwinding Anxiety), and offer additional actionable insights to overcome your negative thought patterns.

A cult classic among professional athletes, The Obstacle Is the Way is a guidebook to solving any problem preventing you from achieving ambitious goals. It’s based on the tenets of Stoicism—an ancient Greek philosophy promoting calm rationality in any situation. Ryan Holiday argues that by choosing to view your obstacles in an empowering way, you can turn them into your greatest assets.

Holiday is a marketing mogul turned Stoic guru whom the New York Times credits for the modern movement of ancient Stoicism as self-help. In this guide, we’ll provide specific strategies to help you exert Stoic discipline over both your internal world and the external world. We’ll also compare and contrast Holiday’s “life hack” Stoicism with the original philosophical texts that inspired it, as well as connect it to relevant contemporary self-help such as Grit by Angela Duckworth and Thinking in Bets by Annie Duke.