From Wirecutter: Don't Get Swindled on Black Friday

From vaccine panics to fad diets, dubious medical information seems to be everywhere you look. Bad Science, by doctor, professor, and science journalist Ben Goldacre, details the strategies researchers, corporations, and journalists use to mislead the public, all while lining their own pockets. Goldacre gives you the tools you need to identify and call out shady science when you see it.

In our guide, we’ll shine a light on manipulative practices at every level, from individual poorly designed studies, to bogus claims from drug companies, and finally mass misinformation from media outlets. We’ll also include commentary that provides more strategies you can use to understand the scientific process and avoid being misled, as well as highlighting even more misleading practices in medical science.

What if everything you knew about marketing was wrong? In How Brands Grow, marketing professor Byron Sharp argues that many of the marketing principles commonly taught in business schools are unsubstantiated myths. By examining the real-world data that indicates which marketing techniques succeed and which fail, Sharp claims to have discovered a new set of empirical rules that directly contradict the widely-held “common sense” principles of marketing.

In this guide, we’ll explore what Sharp believes most marketers get wrong about where a brand’s profits come from and the psychology behind consumers’ purchasing decisions. Furthermore, we’ll define what Sharp believes to be the optimal strategy to market any brand. In addition, we’ll contrast Sharp’s theories with those of marketing experts who argue against his contrarian stance, such as Al Ries and Jack Trout (Positioning) and Seth Godin (Purple Cow). Finally, we’ll update Sharp’s theories in light of the most recent marketing developments and trends, including personalized advertising, social media engagement, and the renaissance of the subscription business model.

The Undercover Economist will help you think like an economist without boring you with endless graphs or complex math. By thinking like an economist, you’ll use principles like scarcity, price targeting, the stock market, and game theory to make better decisions every day. By understanding these economic principles, you’ll learn how economics operates in everyday life, why you make the economic decisions that you do, and what happens when these principles break down.

The Undercover Economist will help you think like an economist without boring you with endless graphs or complex math. By thinking like an economist, you’ll use principles like scarcity, price targeting, the stock market, and game theory to make better decisions every day. By understanding these economic principles, you’ll learn how economics operates in everyday life, why you make the economic decisions that you do, and what happens when these principles break down.

US holiday sales over Thanksgiving topped $10 billion online, but growth lags previous years. Shoppers are flocking to discount retailers, leaving traditional stores in the cold. “Buy now, pay later” programs are gaining traction, offering relief and risks for strained consumers.

If you have an idea to spread, Seth Godin believes you’re a marketer. All Marketers Are Liars offers a fresh take on marketing—one that focuses on connecting with your customer, rather than on catchy advertising jingles or gimmicks. Godin defines marketing as telling consumers a great story about your product, your political campaign, your job experience, or even just yourself. This book explores new marketing concepts that you can use to tell a better story in any area of your life.

In this guide, we’ll explore Godin’s ideas on marketing, authenticity, and telling a great story. We’ll also discuss how to understand your customer and common obstacles you’ll encounter in your marketing. Along the way, we’ll give context on his definitions and provide actionable tips from other marketing experts.

The Undercover Economist will help you think like an economist without boring you with endless graphs or complex math. By thinking like an economist, you’ll use principles like scarcity, price targeting, the stock market, and game theory to make better decisions every day. By understanding these economic principles, you’ll learn how economics operates in everyday life, why you make the economic decisions that you do, and what happens when these principles break down.

Tired of competing head-to-head with other companies? Do you feel like your strategy differs little from the competition surrounding you? W. Chan Kim and Renée Mauborgne suggest that the answer to competitive problems is to create a blue ocean: a brand-new market for an innovative idea, allowing your company to avoid competing with rivals—because it has no direct rivals.

In Blue Ocean Strategy, Kim and Mauborgne discuss how you can create such a market by focusing on your product’s characteristics that customers really care about while discarding the characteristics they don’t. This creates a new product offering that doesn’t currently exist, in a space without direct competitors.

In this guide, we’ll explore how to develop a blue ocean strategy, how to execute it, and how to anticipate potential problems. We’ll also look at how a blue ocean strategy aligns with other business strategy frameworks, and where it differs.

Have you ever wondered how the economy works - how millions of individuals can buy and sell goods and services without a master coordinator? Have you wondered why we use money, rather than bartering our services with each other? Why do some nations prosper, while others stay poor despite vast natural resources?

Basic Economics by Stanford economist Thomas Sowell is an incredibly useful, broad introduction to economics. Containing no math, it instead communicates intuitive principles that will help you understand how market transactions work and the effect of policies on the economy. Understand how prices for goods are set, why rent control has bad side effects, and the purpose of brand names.

US holiday sales over Thanksgiving topped $10 billion online, but growth lags previous years. Shoppers are flocking to discount retailers, leaving traditional stores in the cold. “Buy now, pay later” programs are gaining traction, offering relief and risks for strained consumers.

What if everything you knew about marketing was wrong? In How Brands Grow, marketing professor Byron Sharp argues that many of the marketing principles commonly taught in business schools are unsubstantiated myths. By examining the real-world data that indicates which marketing techniques succeed and which fail, Sharp claims to have discovered a new set of empirical rules that directly contradict the widely-held “common sense” principles of marketing.

In this guide, we’ll explore what Sharp believes most marketers get wrong about where a brand’s profits come from and the psychology behind consumers’ purchasing decisions. Furthermore, we’ll define what Sharp believes to be the optimal strategy to market any brand. In addition, we’ll contrast Sharp’s theories with those of marketing experts who argue against his contrarian stance, such as Al Ries and Jack Trout (Positioning) and Seth Godin (Purple Cow). Finally, we’ll update Sharp’s theories in light of the most recent marketing developments and trends, including personalized advertising, social media engagement, and the renaissance of the subscription business model.

The home goods industry is seeing its worst downturn since the 2008 financial crisis due to inflation, a sluggish housing market, and shifts in post-pandemic consumer spending. In response, big retailers are cutting costs, changing marketing strategies, and diversifying product offerings. Recovery will depend on factors like interest rate cuts, the housing market outlook, and consumer spending.