Podcasts > The Daily > The Sunday Read: ‘How an Ordinary Football Game Turns Into the Most Spectacular Thing on TV’

The Sunday Read: ‘How an Ordinary Football Game Turns Into the Most Spectacular Thing on TV’

By The New York Times

Step behind the scenes of the Sunday night spectacle with The Daily's latest episode featuring Jody Rosen and Robert Petkoff. Dive into the colossal undertaking of broadcasting the nation's most-watched evening of football that feels less like an ordinary game and more like the most spectacular thing on TV. Rosen and Petkoff unravel the tapestry of technology and expertise that transforms this classic American pastime into an immersive spectacle, demonstrating why Sunday Night Football is not just a game, but a production rivaling Hollywood blockbusters, with NBC Sports investing up to $50 million annually to make each event unforgettable.

Uncovered in this episode is the symphony of coordination and talent among producers, directors, commentators, and technical crews. Listen to how producer Rob Hyland orchestrates every narrative thread, while director Drew Esikoff ensures that every shot contributes to the overarching story of the game. The team's dedication to storytelling is what turns strategy and athleticism into edge-of-your-seat entertainment, with the innovative "DIE" method pioneered by announcers providing documentary flair. Join The Daily as it sheds light on the unseen art and effort that turns the live chaos of a football game into a polished and compelling narrative, enthralling millions of viewers week after week.

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The Sunday Read: ‘How an Ordinary Football Game Turns Into the Most Spectacular Thing on TV’

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The Sunday Read: ‘How an Ordinary Football Game Turns Into the Most Spectacular Thing on TV’

1-Page Summary

Details on the Massive Production Behind Broadcasting a Live Sunday Night Football Game

The Sunday Night Football (SNF) broadcasts are the result of a complex combination of technology, personnel, and rigorous planning, designed to create a highly immersive viewer experience. Over 200 NBC Sports staff members, including producers, directors, editors, graphics specialists, researchers, statisticians, and spotters, collaborate to bring the live action from the stadium to the screens. Equipment essential to the production includes 10 trucks laden with gear and specialized vehicles carrying a range of technological assets such as cranes and various camera types like handheld, robotic, and Skycam. Production costs are estimated to be between $40 million and $50 million per year, signifying substantial investment to ensure high-quality broadcasting.

How Producers, Directors, Technical Staff, and Announcers Work Together

The live SNF broadcast requires a meticulously coordinated effort from producers, directors, technical staff, and announcers. Producer Rob Hyland manages the overarching broadcast, prioritizing storytelling and directing his team to focus on specific players or moments. Director Drew Esikoff sequences shots and directs cameras amidst the live action, while technical staff handle video feeds and graphics. Announcers Mike Tirico and Chris Collinsworth narrate the game live, deftly responding to cues and unfolding events. This group works as a single cohesive unit to produce a seamless and engaging live sports show.

Strategies Used to Tell Stories and Make the Game Exciting and Entertaining

Creative strategies underpin the production of SNF to ensure it remains dynamic and engaging. The team utilizes graphics and replays to enhance narratives, with camera work focusing on isolating players to enhance dramatic moments. Dedicated cameras capture significant plays and reactions, while announcers like Tirico employ a "DIE" methodology (Document, Inform, Entertain) for analytical and color commentary. Pre-produced segments delve into player backstories and off-field happenings, adding depth to the game’s narrative. Hyland and his team meticulously balance the live action with these produced segments to maintain a compelling and well-paced story throughout the game.

1-Page Summary

Additional Materials

Clarifications

  • Skycam is a computer-controlled camera system suspended by cables, allowing it to move in three dimensions above a stadium or arena. It provides unique and dynamic camera angles for television sports coverage, enhancing the viewer experience. Invented by Garrett Brown in the early 1980s, Skycam is known for its ability to capture immersive shots during live broadcasts. It is a key technological asset used in broadcasting events like the Sunday Night Football games.
  • A spotter in the context of broadcasting live sports like Sunday Night Football is a specialized individual responsible for identifying and highlighting key moments or players during the game. They assist the production team by providing real-time information and insights to enhance the viewer experience. Spotters play a crucial role in ensuring that the broadcast captures all significant plays and events as they unfold on the field. Their observations help direct the cameras and announcers to focus on important aspects of the game, contributing to the overall storytelling and excitement of the broadcast.

Counterarguments

  • The high production costs could be seen as excessive and might raise questions about the allocation of resources in the entertainment industry versus other critical areas like education or healthcare.
  • The focus on storytelling and dramatic moments could potentially overshadow the actual sports competition, leading to a broadcast that prioritizes entertainment over the purity of the sport.
  • The reliance on a large team and advanced technology might not necessarily translate to a better understanding of the game for the average viewer, who may prefer a simpler, more straightforward broadcast.
  • The "DIE" methodology, while aiming to be comprehensive, could be criticized for sometimes prioritizing entertainment over informative and educational aspects of sports commentary.
  • The use of pre-produced segments, while adding depth to the narrative, could interrupt the flow of the game and distract from the live action.
  • The emphasis on high production values and storytelling might contribute to a homogenized viewing experience that lacks the unique and raw feel of attending a live sports event.

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The Sunday Read: ‘How an Ordinary Football Game Turns Into the Most Spectacular Thing on TV’

Details on the Massive Production Behind Broadcasting a Live Sunday Night Football Game

The broadcasting of a live Sunday Night Football (SNF) game is an elaborate orchestration of technology, personnel, and meticulous planning to deliver an immersive viewing experience.

The elaborate planning, crew, equipment, and production values that go into the SNF broadcast

The production of an SNF broadcast is a mammoth operation that seamlessly rolls from one game to the next. From off-season meetings for planning individual games and storylines to managing over 200 video feeds during a live broadcast, the operation requires a strong, capable team. Observing the producers and directors in action reveals split-second decision-making that influences what millions of viewers will see.

The NBC Sports workforce of over 200 people travels to each game location, with equipment such as ten trucks that are intricately packed with gear. Four mobile production units are utilized along with other specialized vehicles that carry sets, cranes, and a plethora of cameras and technology. Amidst this setup is a crucial team comprising producers, directors, editors, graphics specialists, researchers, statisticians, spotters, and more — all working in concert to execute the broadcast.

Rosen notes that one game moved from a kickoff to a Cowboys Giants game in East Rutherford, New Jersey, highlighting the dynamism and scale of the production. In the TV compound, the control room in the A unit truck features nearly 200 video feeds. The importance of storytelling is evident in the selection of shots, such as the parents of a player being miked up in the stands, indicating meticulous attention to detail and a quest for excellence in presentation and innovation.

Hundreds-strong team, 10 production trucks, special cameras like SkyCam

Covering an SNF game relies on an extensive array of technical expertise and equipment. Various types of cameras, including handheld, sideline cart, robotic, ultra-high-resolution 4K, and SkyCam — suspended more than 120 feet in the air — are used to present the game from every conceivable angle. In addition, sound is captured through multiple means, utilizing microphones such as parabolic mics and the ones mounted on ca ...

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Details on the Massive Production Behind Broadcasting a Live Sunday Night Football Game

Additional Materials

Clarifications

  • The SNF broadcast involves a diverse team with specific roles: producers oversee the overall production, directors manage the live broadcast, editors handle video editing, graphics specialists create on-screen visuals, researchers provide background information, statisticians analyze data, and spotters assist in identifying key moments during the game. Each member collaborates to ensure a seamless and engaging viewing experience for millions of viewers.
  • The technical aspects of the production equipment used in broadcasting a live Sunday Night Football game include various types of cameras like handheld, sideline cart, robotic, ultra-high-resolution 4K, and SkyCam, which is suspended more than 120 feet in the air. Sound is captured through microphones such as parabolic mics and those mounted on cameras to capture the stadium's atmosphere. Audio engineers and replay directors monitor live feeds and replays on multiple screens to ensure a seamless broadcast. The equipment and technology used are crucial in presenting the game from different angles and enhancing the overall viewing experience for the audience.
  • The production process for live broadcasting of a Sunday Night Football game involves a control room in a truck with nearly 200 video feeds. This control room is where producers, directors, and technical staff work together to select shots, manage audio, and monitor various camera angles in real-time. Coordination is crucial as split-second decisions impact what millions of viewers see, requiring seamless teamwork and communication among the crew members. The setup includes specialized vehicles carryi ...

Counterarguments

  • The emphasis on elaborate planning and high production values may not necessarily translate to a better experience for all viewers, as some may prefer a simpler, more straightforward broadcast without the added effects and storytelling elements.
  • The large crew and extensive use of equipment could be seen as excessive, and there may be arguments for a more streamlined, cost-effective approach to broadcasting that still maintains high quality.
  • The use of 200 video feeds and various camera types, while impressive, could be criticized for potentially overwhelming viewers or detracting from the core experience of watching the game itself.
  • The substantial financial commitment to SNF broadcasts raises questions about the overall sustainability of such spending, especially in the context of rising costs for consumers and potential shifts in viewership habits.
  • The focus on traditional broadcasting methods may overlook the growing importance of digital and on-demand platforms, which could be seen as a missed opportunity to innovate and reach a broader audience.
  • The large budget allocated for produ ...

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The Sunday Read: ‘How an Ordinary Football Game Turns Into the Most Spectacular Thing on TV’

How Producers, Directors, Technical Staff, and Announcers Work Together

When watching the live production of Sunday Night Football (SNF), viewers get to enjoy a seamless broadcast experience, although they may not realize the intense collaboration among the production team. The roles involved, ranging from producers to announcers, are critical for creating a high-quality live show.

The many roles that collaborate to create the live SNF show

Production for SNF is a highly orchestrated endeavor involving various professionals.

Producer Rob Hyland oversees big-picture planning and storytelling

Coordinating producer Rob Hyland is a pivotal figure behind the scenes, leading the team's post-mortem meetings to analyze past games and identify areas for improvement, focusing on precision and execution. Hyland's role includes overseeing the entire broadcast and emphasizing storytelling to engage viewers. During the game, he's actively directing his team, such as instructing them to provide shots of specific players, and is always involved in the decision-making process about which replays to show.

Director Drew Esikoff executes shot sequencing and calling cameras

Director Drew Esikoff works closely with Hyland, coordinating the multitude of video feeds and directing camera operators for various shots. His responsibilities include shot sequencing and calling cameras during the live action, requiring a comprehensive understanding of where each camera is and the ability to locate its feed among multiple monitors. Esikoff executes these tasks while conducting conversations with camera operators and keeping an ear on the live audio broadcast.

Technical Team Manages Video Feeds and Graphics

The production of SNF also relies on a technical staff that includes engineers, instant replay directors, camera operators, statisticians, and researchers. Their roles encompass managing video feeds, adjusting the levels of field mics, as personified by Wendell Stevens at his console, and ensuring the visual aspects like replays and graphics are broadcast flawlessly. This technical orchestration creates a dynamic and immersive experience for the audience.

Announcers Mike Tirico and Chris Collinsworth describe the action

On-air talent like announcers Mike Tirico and analyst Chris Collinsworth are the voices of SNF, narrating the unfolding game ...

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How Producers, Directors, Technical Staff, and Announcers Work Together

Additional Materials

Clarifications

  • Post-mortem meetings in the context of analyzing past games are sessions where the production team reviews the broadcast of a previous game to assess what went well and what could be improved. These meetings help identify strengths and weaknesses in the broadcast, allowing the team to refine their strategies for future productions. The focus is on evaluating the technical aspects, storytelling effectiveness, and overall viewer engagement during the game broadcast. By discussing successes and areas for enhancement, the team aims to continuously elevate the quality of their live sports productions.
  • Precision and execution in overseeing a broadcast involve ensuring that every aspect of the production, from camera shots to replays, is meticulously planned and flawlessly carried out. It requires attention to detail, quick decision-making skills, and the ability to adapt to unexpected situations in real-time to maintain the quality and coherence of the broadcast. The focus on precision means that each element of the broadcast is carefully considered and executed with accuracy, contributing to a seamless viewing experience for the audience. In this context, precision and execution are essential for delivering a high-quality live show that engages viewers and captures the excitement of the event being broadcast.
  • In a live production setting, shot sequencing involves determining the order and timing of camera shots to capture the action effectively. Calling cameras means directing camera operators to switch between different shots based on the director's instructions. This coordination ensures that the right angles and perspectives are captured to enhance the viewing experience. The director's role is crucial in orchestrating these elements seamlessly during live broadcasts.
  • In sports broadcasting, instant replay directors are responsible for managing and selecting the replays shown during live broadcasts to enhance viewer understanding and engagement. Statisticians gather and analyze data related to the game in real-time, providing valuable insights and context for the announcers and audience. These technical roles play a crucial part in ensuring a seamless and informative viewing experience for sports fans.
  • Field mics are microphones placed around the playing field to capture ambient sounds like player chatter, crowd noise, and game action. Adjusting the levels of field mics involves controlling the volume or sensitivity of these microphones to ensure a balanced and clear audio mix for the broadcast. This adjustment is crucial to enhance the viewer's experience by providing immersive audio that complements the visuals. Field mics play a significant role in creating a sense of atmosphere and realism for the audience watching the live sports broadcast.
  • Front-facing ta ...

Counterarguments

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The Sunday Read: ‘How an Ordinary Football Game Turns Into the Most Spectacular Thing on TV’

Strategies Used to Tell Stories and Make the Game Exciting and Entertaining

The excitement of live sports broadcasting hinges on the team's ability to seamlessly manage numerous conversations and directions. This ensures the show is engaging and the storytelling captures viewers.

Techniques that build drama, explain the sport, and keep viewers engaged

The production team uses various strategies to keep the broadcast exciting and understandable for the audience.

Artful use of graphics, replays, isolating players with dedicated cameras

The production truck, led by individuals such as Hyland, utilizes replays to support the announcers' discussions and shows different angles to give viewers a better understanding of the action. They can lead the audience in a new narrative direction focusing on an athlete or coach or introduce new graphics to support or introduce storylines.

Esikoff's role is to ensure that the audio and visual elements match to clearly narrate the events of the game, like isolating players with dedicated cameras following a significant play. Esikoff requested specific shots of players, which demonstrates the use of dedicated cameras to focus on certain elements for dramatic effect.

For the 2015 Super Bowl climax, the strategy involved isolating key figures for reaction shots and utilizing specialized cameras like the SkyCam to show unfolding drama and enhance the broadcast's storytelling through quick cuts, SkyCam close-ups, and split screens.

Booth announcers analyze play strategies and add color commentary

Mike Tirico's "DIE" methodology (Document, Inform, and Entertain) showcases the analytical side of broadcasting, with a focus on providing insightful color commentary. The narrative during the broadcast often included background details about players and the stadium's history, like Patrick Mahomes being previously drafted by the Detroit Tigers.

In a live broadcast, discipline is required to determine when to introduce pre-planned material, but it's crucial to maintain the balance to stay with the live action when it's unfolding dynamically.

Producing segments on players' backstories and off-field developments

Pre-produced segments are crafted to showcase interesting details about the athletes or coaches. These segments give insight into players' personal lives, as seen with interviews with players such as Mahomes or catching news about Travis Kelce's injury.

Producer Hyland discusses nearly 50 pre-edited tape elements and ov ...

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Strategies Used to Tell Stories and Make the Game Exciting and Entertaining

Additional Materials

Clarifications

  • Hyland is responsible for utilizing replays and introducing new graphics to support storytelling. Esikoff ensures that audio and visual elements align to narrate the game events clearly. Esikoff also uses dedicated cameras to focus on specific elements for dramatic effect, like isolating players after significant plays. Both play crucial roles in enhancing the broadcast's storytelling and engaging the audience.
  • SkyCam and other specialized cameras are used in sports broadcasting to provide unique and dynamic angles of the action on the field. SkyCam, for instance, is a camera system suspended by cables above the playing area, offering aerial views that enhance the viewer experience. These specialized cameras help capture key moments, reactions, and movements that traditional cameras may not be able to, adding a new dimension to the storytelling and analysis of the game. By utilizing these cameras, broadcasters can offer viewers a more immersive and engaging perspective of the game, contributing to the overall excitement and entertainment of the broadcast.
  • The balance between live action and produced segments in sports broadcasting involves strategically alternating between showing the actual game as it happens (live action) and pre-recorded segments that provide additional context or storytelling about players, coaches, or other aspects of the sport. This balance is crucial for maintaining viewer engagement and enhancing the overall viewing experience by blending real-time excitement with deeper insights and narratives. Production teams decide when to switch between live action and produced segments based on the flow of the game, the need to provide background information, and opportunities to create compelling storylines for the audience. By effectively managing this balance, broadcasters can keep viewers entertained, informed, and connected to the game throughout the broadcast.
  • Introducing pre-planned material in live sports broadcasting involves strategically incorporating prepared segments, such as player backstories or off-field developments, into the broadcast. This requires a balance between showcasing these pre-produced elements and reacting to the live action unfolding during the game. The goal is to seamlessly weave these planned segments int ...

Counterarguments

  • While graphics, replays, and dedicated cameras can enhance storytelling, they can also clutter the broadcast and distract from the live action if overused.
  • Matching audio and visual elements is important, but there can be a delay or mismatch that confuses viewers or detracts from the clarity of the events.
  • Specialized cameras and isolation shots add drama, but they may also miss other important action happening simultaneously on the field.
  • Booth announcers' analysis and color commentary are subjective and can sometimes be biased or misinformed, which might mislead or annoy viewers.
  • Pre-produced segments provide context, but they can interrupt the flow of live sports and may not be of interest to all viewers, especially if they are looking for uninterrupted coverage of the event.
  • Balancing live action ...

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