My Cursed Cocktail Menu (Proceed With Caution)

Red Bull is a renowned energy drink that has curious origins and branding coupled with widespread marketing claims. There is an ongoing conversation about the health effects and concerns associated with energy drinks like Red Bull.

Red Bull's origins and marketing claims

Red Bull was derived from a similar Thai drink called Krating Dang

Dietrich Mateschitz discovered Krating Dang, a popular energy drink among Thai truck drivers and laborers, during his travels. Introduced by pharmacist Chaleo Yoovidhya, Mateschitz claimed that Krating Dang cured his jet lag. In partnership, Mateschitz and Yoovidhya launched Red Bull in Austria in 1987 and later in the United States in 1996.

The Red Bull brand uses the image of a bull, despite the drink containing no bovine ingredients

The brand is famously associated with the image of a bull despite the drink containing no bovine ingredients. The term 'bovine' refers to bulls, and both Red Bull and Krating Dang feature a Red Bull on a yellow sun logo but market their drinks separately in their respective markets.

Red Bull's marketing tagline "Red Bull gives you wings" is meant to signify the extremity of the energy boost the drink provides

Brittany Broski highlighted that the tagline "Red Bull gives you wings" is actually a metaphor for the extreme energy boost consumers may feel, rather than a literal claim related to the bull mascot.

Differences between American Red Introduce Krating Dang and Thai Krating Dang

American Red Bull is carbonated, while Thai Krating Dang is non-carbonated

While reconfiguring the product for Western tastes, Mateschitz decided to carbonate the drink, distinguishing it significantly from the original non-carbonated Thai Krating Dang.

Thai Krating Dang has more caffeine and a sweeter taste compared to American Red Bull

The Thai version is known to be sweeter, thicker, and contains a higher caffeine content compared to its American counterpart. Thai Krating Dang has 32 milligrams of caffeine by volume, which is 33% less than the 80 milligrams found in American Red Bull.

The packaging and branding of the two drinks are very different

The two drinks’ packaging is markedly different, surprising to some, with Krating Dang often found in a gold-colored bottle and Red Bull in its iconic blue and silver can. The branding tie to bovines is clarified—'dang' means red a ...

Brittany Broski shares her tales from her time in college, recounting her favorite drinks, distaste for certain types of alcohol, and the vibrant nightlife she experienced in College Station, Texas.

Memorable Concoctions and Shots from Brittany's College Drinking Days

Brittany reminisces about the drinks that defined her college years, including nostalgic favorites and local specialties that could easily lead to a raucous evening.

Fireball and Coke, Malibu and Sprite, Everclear and Gatorade

She remembers her go-to drink mixes, such as Fireball with Coke and Malibu with Sprite, but doesn't elaborate on the combinations in this story.

Pickle Shots and Spicy Picklebacks from a Bar in College Station

Brittany reveals her lingering fondness for pickle shots, which she still enjoys, having recently had one in New York. She especially recalls the spicy pickleback shots from the Tipsy Turtle in College Station, with their tequila, pickle juice, and Tabasco mix, served with a side pickle—a recipe for an unforgettable night.

Mixing Watermelon-Flavored Red Bull with Triple Sec and Vodka

The release of watermelon-flavored Red Bull sparked Brittany's creativity, leading her to craft a sweet and energy-boosting concoction of Red Bull with triple sec and vodka. Despite joking about the lack of ice in her mixture, she admits that the drink's small size made it hard to have just one—and that she often found herself consuming three Red Bulls in one night, possibly mixed with triple sec and vodka.

Brittany's Views on Different Types of Alcohol

Brittany talks about her personal preferences for alcohol and the types she tends to avoid, often relating these to past experiences that have shaped her current tastes.

Brittany Prefers Vodka, Especially Tito's, as it has Less Noticeable Taste

Brittany declares she's a vodka girl and, in particular, a fan of Tito's vodka, which she prefers because of its cleaner taste that doesn't overpower her drinks.

Brittany Dislikes the Taste of Tequila and Avoids Drinking It

Brittany's had a bad history with tequila, describing it as "boot liquor" and recounting a particularly negative experience with straight tequila on ice. Her aversion to the spirit is strong, even when it comes to high-end varieties like Don Julio 1942, commenting on its overrated nature and steep price.

Brittany's Recollections of the Li ...

Brittany Broski is conceptualizing an exciting and dynamic tavern business. Dubbed "Bottomless Tavern," Brittany's vision includes themed rooms, unique bar experiences, and interactive elements that aim to captivate and entertain her patrons.

Conceptualizing Brittany's "Bottomless Tavern"

Brittany has grand plans for a tavern that features various themed areas, created to cater to diverse preferences and to provide an unforgettable experience for visitors.

Themed rooms and areas, like a medieval tavern, tiki bar, and WeHo-inspired lounge

Broski discusses her idea for a tavern with themed rooms and areas reminiscent of an escape room. Envisioning a medieval tavern section, Brittany plans to have a winch serving drinks such as mead and turkey leg shots, encapsulating the essence of a time long past. Another envisioned slice of paradise within the tavern is a tiki bar section, complete with a beach cabana theme, offering patrons a taste of the tropics. There's also talk of a WeHo (West Hollywood) inspired lounge area where the specialty is vodka cranberry, served with a generous pour of vodka.

In a regal twist, the centerpiece of Brittany's tavern concept places her on an iron throne, evoking the powerful figure of Palpatine from the "Star Wars" saga, where guests can approach her as the ruler of her establishment.

Inspiration from other unique bar experiences

The multi-room layout and theming of Twist bar in Miami

Brittany's inventive ideas have roots in her own experiences. Recalling the layout of Twist bar in Miami, which boasts multi-room theming, Brittany aims to emulate this level of immersive experience. The enjoyment and the complexity of being in a multi-themed venue like Twist bar have significantly influenced her plans.

Wanting to create a similarly immersive and memorable experience

Captivated by the intricate environment of the Twist bar, Brittany expresses her goal to offer a similarly engaging and memorable experience at her own Bottomless Tavern. The mix of various environments and ambiences under one roof is a core aspect of her vision.

Potential menu items and attractions at ...