In this episode of Stuff You Should Know, Josh Clark and Chuck Bryant examine Nintendo's role in reviving the video game industry after its dramatic crash in the early 1980s. They detail how Nintendo entered a market that retailers had abandoned, implementing strict quality control measures and introducing innovative hardware designs that would influence gaming for decades to come.
The hosts explore the technical and cultural impact of the Nintendo Entertainment System (NES), from its revolutionary controller design to groundbreaking games like Super Mario Bros. and The Legend of Zelda. The discussion covers Nintendo's experimental accessories, including successes like the NES Zapper and failures like R.O.B., while explaining how the company's business practices helped transform gaming from a niche hobby into mainstream entertainment.

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In their podcast episode, Josh Clark and Chuck Bryant explore the dramatic story of the video game industry's collapse and resurrection. They explain how the industry experienced a devastating crash in the early 1980s, exemplified by Atari's dramatic fall from $2 billion in earnings to a $536 million loss between 1982 and 1983.
Nintendo entered the market when video games were considered "dead" and retailers were still bitter from the crash. According to Clark and Bryant, Nintendo's success stemmed from learning from Atari's mistakes. They implemented strict quality control measures, including a lock chip system that only accepted officially licensed games and limiting third-party developers to two games annually.
The hosts discuss how the Nintendo Entertainment System (NES) revolutionized gaming through its controller design, introducing the now-iconic D-pad and A/B button layout. This design, first tested on Nintendo's Game & Watch handhelds, became the standard for how games would be controlled for decades to come. The console's advanced architecture also enabled superior graphics and gameplay compared to previous systems.
Clark highlights how games like "Super Mario Bros." transformed gaming by introducing unprecedented depth and hidden content. Meanwhile, Bryant notes that "The Legend of Zelda" and "Metroid" pioneered open-world exploration and non-linear progression, expanding what was possible in video games.
While discussing Nintendo's accessories, the hosts explain that many experimental peripherals like R.O.B. (Robotic Operating Buddy) and the Power Glove failed to gain traction. However, the NES Zapper, bundled with games like Duck Hunt, became a beloved part of the ecosystem, using innovative light detection technology for an immersive shooting experience.
According to GamePro writer Tae K. Kim, the NES controller became the "language of console gaming." Nintendo's strict quality control and licensing practices set industry standards for platform management, though their dominant market position eventually drew FTC scrutiny. These practices, combined with their innovative games, helped transform gaming from a niche hobby into mainstream entertainment.
1-Page Summary
Josh Clark and Chuck Bryant delve into the rise, fall, and resurgence of the video game industry, with the North American video game market crash of the early 1980s followed by Nintendo's innovative approach to console gaming.
Clark and Bryant discuss how the video game industry, exemplified by Atari, experienced a boom in the late 1970s. However, poor-quality games like E.T. led to declining interest and factored into the video game market crash. Clark mentions that the video game crash of the early 1980s was highlighted by Atari's nosedive from earning $2 billion in 1982 to a loss of $536 million in 1983, with this dramatic shift suggesting that a saturated market and subpar products caused a backlash against consoles.
The hosts reminisce about Atari's simplistic but enjoyable game designs. However, they also note that as personal computers rose in popularity, the video game industry sank to such depths that video games were seen as a fading fad, much like disco. An article from the time declared video games as "dead, dead, dead," with PCs seen as the multifunctional technology of the future. With retailers having been burned by the crash, video game consoles were regarded with a "never again" mentality.
Nintendo entered the market during a period when the industry was at rock bottom and perceived as unlikely to rebound. Despite the challenges, including skepticism from retailers who were still managing unsold Atari consoles, Nintendo targeted North America. After their Famicom found success in Japan, Nintendo made its first foray into the North American market with the AVS but faced stiff resistance.
They mitigated the risk for a test market in New York City by offering free shipments and accepting returns of unsold units, provi ...
Video Game Market Crash and Nintendo's Revival
The Nintendo Entertainment System (NES) is known for its significant contributions to console gaming, from its controller design to its advanced gaming capabilities.
The NES's controller design has become iconic in the video game industry, setting the standard for console gaming controls.
While Nintendo's initial offering, the AVS, featured a joystick, it was the NES's controller that introduced the iconic D-pad and A/B button layout. The red and white box of the Famicom, the Japanese version of the NES, featured a top-loading design and two wired controllers. These controllers showcased an important feature: a directional pad (D-pad) on the left with four arrows and separate A and B buttons on the right.
The D-pad itself was first seen on the Game & Watch handheld games before making its way to the NES controller. This feature was particularly beneficial in games like "Donkey Kong," which required precise directional controls. The functionality of the A/B button layout has also been emphasized, showcasing its influence on game control.
The Famicom's controller design was a game changer, likened to inventing the airplane and getting it right on the inaugural flight. It essentially set the standard for how games were to be controlled in the future. Chuck Bryant suggested that the introduction of the D-pad was a natural evolution in gaming, similar to the replacement of older joysticks with modern mini joysticks, signifying a revolutionary shift in controller design from the NES era and onwards.
The console's technological advancements allowed for a significant leap in gaming experiences compared to previous systems like the Atari 2600.
The NES's internal architecture played a crucial role in maintaining game quality. The system featured a lock and key chip mechanism, which Ninte ...
Design and Features of the Nintendo Entertainment System
The NES games, especially "Super Mario Bros.," "Zelda," and "Metroid," have left an indelible mark on the world of gaming through their innovative design and engaging player experiences.
With the release of Super Mario Bros. alongside the NES Control Deck, game design and player engagement took a monumental leap forward.
Super Mario Bros. presented advanced gameplay and visuals that had a profound impact on children and the gaming industry as a whole. The game introduced players to extensive exploration through its hidden worlds and Easter eggs, offering a new way of gaming that captivated players. This allowed them to continuously discover new areas, like secret levels and hidden bricks, which engaged them for extended periods. The depth of gameplay and ability for long sessions of play without losing interest was a stark contrast to previous gaming experiences, such as those found on the Atari.
With its iconic characters and memorable levels, Super Mario Bros. provided an addictive gameplay that created a gaming phenomenon. Players were drawn to explore every aspect of the Mushroom Kingdom, making the game a pioneer in terms of replayability and attention to detail.
Following the success of Super Mario Bros., other NES titles like "Zelda" and "Metroid" continued to push the limits of game design and player experience.
Josh Clark mentions "Metroid" as a groundbreak ...
Impact and Legacy of Iconic NES Games Like Super Mario Bros
Nintendo sought to capture a wider audience with a variety of innovative, if sometimes unsuccessful, peripherals for the NES.
With the goal of appealing to a broad user base, Nintendo bundled the AVS with multiple peripherals, such as a joystick, a musical keyboard, and a ray gun zapper. This strategy was designed to offer diverse functionalities that varied beyond traditional gaming.
The introduction of R.O.B. (Robotic Operating Buddy) was a marketing ploy by Nintendo aimed at positioning the NES as more of a toy to appeal to parents, and not just a conventional gaming console. At the CES, the robot garnered considerable attention as part of the NES system. R.O.B. was designed to interact with the game Gyromite through slow movement with spindle tops, contributing to the initial success of the NES in test markets as purchasers cited R.O.B. as a selling point. However, with limited game support and slow performance, R.O.B. was eventually phased out during the NES's national rollout.
Similar innovative strategies saw the introduction of accessories such as the Power Pad and Power Glove. The Power Pad, originally Bandai's Fun and Fitness Pad, was rebranded by Nintendo for the NES, targeting track and field games and foreshadowing modern arcade dance games. Nevertheless, its in-home reception was tepid, as kids often preferred less active engagements indoors. The Power Glove, synonymous with coolness and often recognized from the game Punch-Out, had very few games to support its advanced capabilities. Ultimately, both the Power Pad and Power Glove, much like R.O.B., were seen as before their time and did not achieve lasting success.
Although many peripherals failed to make a lasting impact, the Zapper gun was integral to the NES from the beginning. Its light detection feature of the Zapper g ...
Nintendo's Accessories and Peripherals for the Nes
The NES (Nintendo Entertainment System) holds a prominent place in gaming history, largely credited with shaping the fundamentals of game design and influencing the video game industry standards.
The NES controller, revolutionary for its time, marked a significant departure from prior controllers like the Atari joystick. Designed to cater to children and allow them to control gameplay primarily with their thumbs, the NES controller laid the groundwork for most subsequent console controllers. Tae K. Kim, a writer at GamePro, called the NES controller the "language of console gaming," highlighting how it became a template for the industry.
Nintendo's approach to quality control and licensing was decidedly rigorous. They demanded detailed explanations of a game's gameplay, characters, and design, often requiring changes to meet their standards. With a dominant market position, Nintendo's strict quality control protocols became so pronounced that they attracted scrutiny from the FTC. These assertive practices set a vital precedent for future platform ecosystem management.
While ...
Nes Influence on Game Design and Industry
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