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We Got to Sesame Street

By iHeartPodcasts

In this episode of Stuff You Should Know, we explore the creation and impact of Sesame Street, which began in 1969 as an innovative solution to educational disparities among preschoolers. The show combines Jim Henson's Muppets with research-backed educational strategies, leading to measurable improvements in children's learning outcomes—particularly among disadvantaged youth.

The episode examines how Sesame Street adapts its format for over 150 countries, creating culturally relevant versions that address local issues while maintaining its core educational mission. It also covers the show's approach to teaching children about complex social topics through characters like Julia, a Muppet with autism, and discusses current challenges facing the program, including funding issues and reduced episode production.

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We Got to Sesame Street

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We Got to Sesame Street

1-Page Summary

The Origins and Development of Sesame Street

Sesame Street emerged in 1969 during the era of President Johnson's Great Society, when social consciousness about educational disparities was rising. The show's concept originated when Joan Ganz Cooney and Lloyd Morissette discussed television's potential as an educational medium for disadvantaged preschoolers.

The show's success largely stemmed from Jim Henson's Muppets, which research by the Children's Television Workshop showed were highly effective at maintaining children's attention. Characters like Big Bird, Grover, and later additions like Elmo became iconic figures in children's television.

The Educational and Social Impact of Sesame Street

Research has consistently demonstrated Sesame Street's positive impact on children's learning. A meta-analysis of 24 studies across 15 countries showed significant cognitive and social benefits, with particularly strong effects among disadvantaged children. According to research by Kearney and Levine in the American Economic Journal, watching Sesame Street increased the likelihood of children being in age-appropriate school grades by 14%.

The show has been a pioneer in addressing sensitive topics and promoting diversity. Through characters like Julia, a Muppet with autism, and Lily, who experiences food insecurity, Sesame Street helps children understand complex social issues and fosters empathy for different experiences.

Sesame Street's Global Reach and Adaptations

With co-productions in over 150 countries, Sesame Street has demonstrated remarkable adaptability to different cultures and educational needs. The show goes beyond mere translation, creating culturally relevant versions with local characters and addressing region-specific issues. For example, the Israeli-Palestinian co-production "Rekoff Sum Sum/Shara's Sim Sim" uses both Hebrew and Arabic to foster positive relations between communities.

The Uncertain Future of Sesame Street

Despite its success, marked by 221 Emmy Awards and 11 Grammys, Sesame Street faces significant financial challenges. The show has experienced funding cuts from USAID and the end of its HBO Max deal in December 2024. While operating at a deficit and reducing episode production from 130 to 30 per season, Sesame Workshop continues to seek new funding sources to maintain its educational mission.

1-Page Summary

Additional Materials

Clarifications

  • President Johnson's Great Society was a set of domestic programs and policies introduced by President Lyndon B. Johnson in the 1960s. It aimed to eliminate poverty and racial injustice in the United States through initiatives like Medicare, Medicaid, and the Civil Rights Act. The Great Society sought to address social issues and improve the quality of life for all Americans, particularly those facing economic hardships and discrimination. It represented a significant expansion of the federal government's role in promoting social welfare and equality.
  • Joan Ganz Cooney and Lloyd Morissette were instrumental in the creation of Sesame Street. Cooney was a television producer and Morissette was a psychologist. They recognized the potential of television as an educational tool for children, especially those from disadvantaged backgrounds. Their collaboration laid the foundation for the development of Sesame Street as a groundbreaking educational program for preschoolers.
  • The Children's Television Workshop is a nonprofit organization responsible for creating educational children's programs like Sesame Street. It was founded in 1968 by Joan Ganz Cooney and Lloyd Morrisett. The workshop conducts research to develop effective educational content for children. It is known for its innovative approach to using television as a tool for early childhood education.
  • A meta-analysis is a statistical method that combines data from multiple studies to provide a more comprehensive understanding of a particular research question. It involves analyzing and synthesizing results from various independent studies to derive a more robust conclusion. Meta-analyses are crucial in pooling evidence to identify patterns, trends, or effects that may not be apparent in individual studies alone. This method helps increase statistical power and can offer more reliable insights by examining a larger body of research collectively.
  • Melissa Schettini Kearney is an American economist known for her research on social policy, poverty, and inequality. She has conducted studies on topics such as teen childbearing and the impact of welfare policies. Kearney is affiliated with various prestigious institutions and has a strong academic background, including a PhD in economics from the Massachusetts Institute of Technology.
  • HBO Max was a streaming service that included content from Warner Bros. and other WarnerMedia properties. It succeeded HBO Now in May 2020 and offered subscribers access to a wide range of original programs and films. Some existing HBO Now subscribers were able to migrate to HBO Max at no extra cost. The deal with HBO Max ended for Sesame Street in December 2024, impacting the show's distribution and financial situation.

Counterarguments

  • While Sesame Street has been shown to have educational benefits, some critics argue that it should not replace traditional early childhood education or parental interaction, as screen time can have negative effects on young children if not balanced properly.
  • The impact of Sesame Street on children's learning might be overstated, as children with access to the show often have other educational advantages, making it difficult to isolate the show's specific contribution.
  • The claim that watching Sesame Street can increase the likelihood of children being in age-appropriate school grades by 14% may not account for all variables, such as parental involvement or access to other educational resources.
  • While Sesame Street has been praised for addressing sensitive topics and promoting diversity, some argue that its approach to complex social issues may be too simplistic or not nuanced enough for all audiences.
  • The global reach of Sesame Street and its cultural adaptations are commendable, but there may be challenges in ensuring that the content is truly relevant and respectful to local cultures, and not all adaptations may be equally successful or well-received.
  • The financial challenges faced by Sesame Street highlight a broader issue of reliance on external funding for educational programming, which may compromise the show's ability to remain independent and true to its original mission.
  • The reduction in episode production could be seen as a decline in the show's ability to innovate and stay current with the times, potentially reducing its impact and relevance to new generations of viewers.

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We Got to Sesame Street

The Origins and Development of Sesame Street

Sesame Street, a groundbreaking edutainment show, first graced the airwaves on November 10, 1969, and has since become a beloved institution for children across the globe.

Sesame Street Emerged From 1960s Social and Educational Factors to Use Television For Disadvantaged Preschoolers

In the 1960s, social consciousness was awakening, with movements such as President Lyndon B. Johnson's Great Society aiming to eradicate poverty and inequality. This movement also heightened awareness of educational disparities between advantaged and disadvantaged children, particularly emphasizing early childhood as a critical period for intellectual development. The National Review even praised Sesame Street as "the one great thing accomplished by LBJ's Great Society."

Research by Children's Television Workshop, Cooney & Morissette, Developed Sesame Street

It was at a dinner party in 1966 that Joan Ganz Cooney, armed with experience in the newspaper business and producing educational television content in New York, and Yale-educated psychologist Lloyd Morissette, intrigued by his daughter's fascination with TV test patterns, discussed the transformative potential of television as an educational medium. Supported by a grant from the Carnegie Corporation, Cooney and Morissette initiated research that culminated in the proposal "Television for Preschool Children," which posited that television could serve the higher purpose of educating and showing respect and love towards its preschool viewers.

Muppets Key to Sesame Street's Success

Muppets' Child Appeal Boosted Viewership

The Muppets, crafted by the talented Jim Henson, were instrumental in Sesame Street’s breakthrough. Prior to the show, the Muppets had already garnered popularity through appearances on late-night television and in commercials. Their presence on Sesame Street helped draw in audiences, catalyzed through catchy tunes like Ernie's "Rubber Ducky," which not only charted at number 16 on Billboard but also earned a Grammy nomination.

Muppets Central to Show's Educational Content

The Children’s Television Workshop’s research indicated puppets and animation as highly effective instruments in retaining children's attentio ...

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The Origins and Development of Sesame Street

Additional Materials

Counterarguments

  • While Sesame Street was praised by the National Review, some critics might argue that the show alone could not address the deep-rooted educational disparities caused by systemic poverty and inequality.
  • The development of Sesame Street by Joan Ganz Cooney and Lloyd Morissette was groundbreaking, but some may point out that it was part of a larger movement of educational TV, and not solely responsible for the concept of using television for education.
  • The Muppets were indeed key to the show's success, but it could be argued that the educational strategies and curriculum developed by educators were equally important in making the show effective.
  • The appeal of the Muppets to children is undeniable, but some might suggest that the show's success also hinged on its ability to engage parents and caregivers, who are crucial in reinforcing the educational content.
  • While the Muppets were central to the show's educational content, there were initial concerns that the fantastical elements might confuse children about reality, which the show had to carefully navigate.
  • The research indicating that puppets and animation were effective in retaining children's attention might be challenged by those who believe that too much reliance on these elements could detract from more traditional and interactive forms of learning.
  • The iconic status of characters like Big Bird and Cookie Monster is clear, but some might argue that the commercialization of these characters through merchandise could undermine the educational ethos of the show.
  • The character Roosevelt Franklin w ...

Actionables

  • You can create a simple puppet from household items to engage children in storytelling and learning activities. By using socks, buttons, and yarn, you can craft characters that help convey educational themes or moral lessons during storytime, much like the Muppets did for educational content. For example, a sock puppet with button eyes can become a character that teaches kids about numbers by 'eating' the correct amount of snacks.
  • Introduce a 'Character of the Week' in your family routine to foster a love for diverse cultures and social awareness among children. Similar to how Roosevelt Franklin reached out to inner-city black kids, you can use this strategy to discuss and celebrate a different culture or social issue each week through stories, crafts, and simple recipes, encouraging inclusivity and understanding from a young age.
  • Use animation ...

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We Got to Sesame Street

The Educational and Social Impact of Sesame Street

Sesame Street has played a crucial role in children's education and social development since its inception, driving measurable outcomes and promoting diversity and inclusion.

Sesame Street's Educational Approach Was Rooted In Research and Commitment To Measurable Viewer Outcomes

Sesame Workshop, initially the Children's Television Workshop, was formed by a team of experts who aimed to educate children using television. They were committed to experimenting with different educational approaches to find the most effective methods and regularly conducted research to measure the show's impact on children's learning as part of their mission.

Studies Show Children Watching Sesame Street Improve Cognitive, Social, and Emotional Development

Early studies, such as one by the Educational Testing Service after just one season of Sesame Street, showed that children learned from the show and that learning increased with the amount of viewing. This study included a diverse group of children from differing socioeconomic backgrounds. Furthermore, a meta-analysis of 24 studies involving 10,000 children in 15 countries consistently found positive cognitive, social, and educational outcomes associated with watching Sesame Street.

Educational Impact Pronounced For Disadvantaged Children

A study from the American Economic Journal by Melissa Kearney and Phillip Levine utilized the disparities in VHF and UHF broadcasting to compare children with access to those without. The research particularly noted educational benefits among boys, black non-Hispanic children, and children in economically disadvantaged areas. Watching Sesame Street increased the likelihood of children being in age-appropriate school grades by 14% during their middle school or high school years.

Sesame Street Promotes Diversity, Inclusion, and Understanding

From the beginning, Sesame Street valued racial diversity, featuring black celebrities and characters like Gordon and Susan in response to the need to represent Black children on television. Sesame Street expanded its cast over time to become more culturally diverse following advocacy from minority groups. Despite sometimes controversial characters like Roosevelt Franklin, the show adapted and learned, reshaping its characters, such as Mr. Snuffleupagus, to support messages of trust and understanding for young viewers facing difficult real-world issues.

Topics: Grief, Disasters, Military Families, Covid-19 Pandemic

Sensitive topics such as grief, disasters, and the impact of the Covid-19 pandemic, including vaccinat ...

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The Educational and Social Impact of Sesame Street

Additional Materials

Counterarguments

  • While Sesame Street has been shown to have educational benefits, it cannot replace the personalized attention and adaptive learning that occurs in a classroom setting or with direct human interaction.
  • Some critics argue that reliance on television for education can contribute to a sedentary lifestyle and reduce time spent on active play, which is also crucial for child development.
  • There is a debate about the effectiveness of addressing complex social issues through a medium primarily designed for young children, who may not fully comprehend these topics without parental guidance.
  • The introduction of characters with disabilities or from marginalized groups, while inclusive, may sometimes risk oversimplification of the challenges these groups face, potentially leading to tokenism rather than genuine representation.
  • The impact of Sesame Street might be less pronounced in the digital age, where children have access to a vast array of content, and the show competes with many other forms of media for children's attention.
  • Some parents and educators might argue that the show's approach to sensitive topics, while well-intentioned, may not align w ...

Actionables

  • You can create a simple "viewing guide" for your family to discuss the themes presented in children's educational shows. After watching an episode with themes of diversity or challenging topics, sit down with your kids to talk about what they watched. Ask open-ended questions like "How do you think the character felt?" or "What would you do in that situation?" to encourage empathy and understanding.
  • Start a book club for parents and caregivers focused on children's literature that addresses similar themes as those in educational shows. Select books that tackle issues like diversity, inclusion, or emotional challenges, and meet regularly to discuss strategies for discussing these topics with children. This can help adults feel more prepared to have meaningful conversations with kids about what they're learning from these shows.
  • Encourage your child to draw or write their own storie ...

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We Got to Sesame Street

Sesame Street's Global Reach and Adaptations

"Sesame Street," the celebrated children's television educational program that began in 1969, has achieved remarkable global reach stretching into 150 to 170 countries. Its success is largely due to its adaptability, which allows the program to meet the educational needs and cultural sensitivities of children across the world.

Sesame Street Expanded Globally, Produced In Over 150 Countries

With at least 30 co-productions around the world, "Sesame Street" has proven to be a versatile tool in children’s education and development.

Sesame Street Co-productions Adapt To Local Cultures, Languages, and Educational Needs

These co-productions are carefully tailored to local concerns. For example, Oscar the Grouch is known as Moishe Oufnik in Israel, aligning with Hebrew language sensitivities, while Cookie Monster takes the title of Biscuit Monster in the UK. Big Bird's cousin Abelardo, a giant parrot, may appear in Latin American versions instead of Big Bird, demonstrating the program's ability to resonate with its audience's cultural context.

The producers of "Sesame Street" have gone to lengths to ensure these adaptations go beyond mere translation, setting the show in recognizable environments and addressing local issues. This dedication to cultural relevance is seen in the Israeli-Palestinian co-production "Rekoff Sum Sum/Shara's Sim Sim,” where Hebrew and Arabic are used and translated via subtitles. These co-productions address broader social goals, like fostering positive relations among Israeli and Palestinian youth, with studies indicating the effective impact of such initiatives.

"Sesame Street's" adaptability even extends to its presence in crisis situations, such as in Syrian refugee camps, where the Arabic version, "Al-An Simsim," helps displaced children continue learning despite severe disruptions to their education.

Sesame Street's Success Promotes Cross-Cultural Understanding and Addresses Universal Children's Challenges

The universal challenges of childhood are a core component of "Sesame Street's" programming. It regularly tackles sensitive topics with an aim to educate and to increase empathy and understanding. For instance, the South African version introduced Kami, an HIV-positive orphan, to reduce stigma associated with HIV and AIDS. This inclusion is a testament to "Sesame Street's" willingness to confront difficult subjects and bring visibility to the diverse experiences of children all over the world.

Sesame Street's Adaptability to Local Concerns Ensures Its Longevity and Impact

Willingness to Tackle S ...

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Sesame Street's Global Reach and Adaptations

Additional Materials

Clarifications

  • In the Israeli-Palestinian co-production "Rekoff Sum Sum/Shara's Sim Sim," Hebrew and Arabic are used to cater to the linguistic diversity of the region. This approach allows the show to reach and engage with both Israeli and Palestinian children by incorporating their respective languages. The use of Hebrew and Arabic, along with subtitles for translation, helps promote language learning and cultural understanding among the viewers. This bilingual format reflects the show's commitment to inclusivity and its efforts to bridge cultural divides through educational programming.
  • In the South African version of "Sesame Street," Kami, an HIV-positive orphan, was introduced to address the stigma surrounding HIV and AIDS in a child-friendly and educational manner. Kami's character aimed to raise awareness, promote understanding, and provide support for children affected by the epidemic. This initiative was part of "Sesame Street's" efforts to tackle sensitive topics and foster empathy among young viewers. The introduction of Kami highlighted the show's commitment to addressing real-world issues and promoting inclusivity in children's educational programming.
  • In some cultural contexts, like in Afghanistan, the concept of vampirism may be considered inappropriate or culturally sensitive for children's programming due to its association with ...

Counterarguments

  • While "Sesame Street" has a significant global reach, there may be regions or communities where it is less accessible due to factors such as limited television access, internet connectivity, or socio-economic barriers.
  • The existence of 30 co-productions suggests adaptability, but it also raises questions about the depth and quality of localization in each version. Some may argue that despite efforts, some cultural nuances may still be missed or oversimplified.
  • Adapting to local cultures and educational needs is a complex process, and there may be instances where the adaptations do not fully resonate with local audiences or fail to address specific local educational gaps.
  • Addressing universal children's challenges is a noble goal, but the show may not be able to capture the full range of issues faced by children in different contexts, potentially overlooking unique local challenges.
  • Tackling sensitive topics and introducing diverse characters is important, but there may be criticism that the show does not always handle these topics with the necessary depth or sensitivity ...

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We Got to Sesame Street

The Uncertain Future of Sesame Street

Sesame Street Hit by Funding Cuts and Revenue Loss

"Sesame Street," a cornerstone in children's educational television, is facing financial pressures that cast uncertainty on its future.

Sesame Workshop Navigates Financial Difficulties to Sustain Operations

Sesame Workshop, the non-profit behind "Sesame Street," has traditionally received a portion of its funding from the U.S. federal government's USAID program. However, the current administration announces cuts to USAID, resulting in a direct impact on "Sesame Street's" funding. This cut constitutes a 4% loss, significant for Sesame Workshop, especially as the show has been operating at a deficit, necessitating layoffs.

Concerns regarding expenses exceeding revenues for "Sesame Street" first became evident in the mid-1980s. The reduction in episodes from 130 per season to just 30 by the 2000s reflected the ongoing financial struggles.

Federal Funding Loss and End of HBO Max Deal Add Financial Pressures on Sesame Street

Licensing income from books and toys once contributed a substantial portion to "Sesame Street's" revenue. By 2015, the show found itself operating at a loss, presumably for the first time. A bid to alleviate financial strain included an agreement with HBO, allowing the network to air episodes nine months before PBS, however, this deal ended in December 2024, further straining Sesame Workshop's resources. Warner Brothers Discovery concluded their Sesame Street agreement, desiring only to license past episodes. HBO Max did agree to take season 25, but not the new season 56, prompting Sesame Workshop to seek new buyers.

Value of Sesame Street's Educational Mission Recognized Despite Challenges

Despite funding challenges, "Sesame Street's" social and educational mission remains widely recognized and celebrated.

Fans, Educators, and Advocates Ensure Sesame Street's Impact

"Sesame Street" has garnered 221 Emmy Awards, 11 Grammys, and multiple Peabody Awa ...

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The Uncertain Future of Sesame Street

Additional Materials

Counterarguments

  • While "Sesame Street" has a history of adapting, the current media landscape is rapidly changing, and past strategies may not be as effective.
  • The reliance on federal funding and deals with networks like HBO may indicate a need for a more sustainable and diversified funding model.
  • The show's impact, while significant, may not translate into financial support, as public and corporate priorities shift.
  • The reduction in episodes and reliance on licensing past content could potentially dilute the brand and its educational impact over time.
  • The awards and recognition, although impressive, do not guarantee future success or financial stability.
  • The show's adaptability is being tested in an era of digital media, where children have access to a vast array of content beyond traditional television programming.
  • The end of the HBO deal and the lack of interest from HBO Max in the new season could suggest that the show's content may not be aligning with current market demands or viewing habits.
  • The financial struggles since ...

Actionables

  • You can support educational programming by purchasing merchandise from shows like "Sesame Street." By buying products that are officially licensed, you contribute to the revenue streams that fund these shows. For example, consider gifting "Sesame Street" books or toys for children's birthdays or holidays, which supports the show's financial health while also promoting its educational mission.
  • Encourage streaming platforms to invest in educational content by watching and promoting shows similar to "Sesame Street" on their services. Your viewership data is valuable, and high engagement with educational programs can signal to platforms like HBO Max the importance of such content. Share your favorite educational shows on social media or with friends to increase their visibility and potential for continued or renewed investment.
  • Explore volunteer opportunities with ...

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