Short Stuff: The Best Episode Since Sliced Bread

The Glass Castle is the harrowing tale of Jeannette Wall’s life growing up in poverty with wayward parents. Jeannette and her siblings were often left to fend for themselves as their parents engaged in alcoholic binges or flights of fancy. The siblings ultimately resented their parents’ neglect and became independent, moving far away.

Following the Walls family through the desert to the coal-mining region of West Virginia to the fast-paced life of New York City, this memoir explores the nature of family, loyalty, and tragedy and what it takes to survive together and apart.

Many people dream of quitting a job and becoming their own boss by starting a business. A million new businesses are started each year, but 40 percent fail within the first year and 80 percent fail within five years. Underlying the high failure rate are persistent romantic notions about how businesses are born and what it takes to succeed.

In The E-Myth Revisited, Michael E. Gerber explains how focusing solely on the product undermines new businesses and just trying to work harder undermines new businesses. The right approach is to view your business like a franchise—to systematize operations so that it no longer relies on you. This thirty-year-old classic is a part-practical and part-philosophical guide to conceptualizing and starting a business.

American society is inundated with food. There are thousands of options of what to eat and a myriad of ways to eat it. So why does food need defending? In In Defense of Food, Michael Pollan distinguishes between real food and processed food and how the reliance on the latter leads to a society plagued by Western diseases.

From our reliance on industry and science to dictate what we should and shouldn’t eat to the loss of traditional food cultures, the Western diet has wreaked havoc on Americans and created one of the unhealthiest societies in the world. But we can reverse the damage if we repair our relationship with food and support the health of the food chain.

Marketing seems like a simple task: Have a great product, tell people about it, and they’ll buy it. But it’s not that straightforward. In fact, the success of your business depends less on the quality of your product than on consumers’ perception of your product—and that’s where skillful marketing comes in. In The 22 Immutable Laws of Marketing, advertising experts Al Ries and Jack Trout explain the universal laws that govern what works and what doesn’t in marketing. Ries and Trout spent more than 25 years studying the successes and failures of countless well-known and little-known brands, and they boiled their findings down to these 22 principles.

In this summary, you’ll learn:

• Why it’s better to own up to your shortcomings than to gloss over them.
• How Marlboro sold more cigarettes to women by marketing to cowboys.
• Why trying to be everything to everyone will sink your sales.

Fast Food Nation: The Dark Side of the All-American Meal shows how the fast food industry has reshaped the American economic system and imprinted itself on the nation’s culture since the 1950s. The industry has profoundly reshaped how American food is produced, marketed, and consumed. The book explores fast food’s exploitative marketing and labor practices, destruction of the nation’s independent farmers, responsibility for the spread of deadly foodborne pathogens like E. coli, and creation of a national obesity epidemic. Fast Food Nation shows us how fast food has exerted a decidedly negative influence on American life.

The Diary of a Young Girl is one of the most acclaimed works of the 20th century. Written by Anne Frank from 1942 to 1944, the diary reveals the humanity of those who suffered at the hands of the Nazis during their occupation of the Netherlands. Anne wrote about her experiences with anger, love, puberty, and fear as she and her family hid from an occupying force that wished to see her and her Jewish counterparts dead. Tight quarters, limited food, and the inability to go outside took an emotional toll on Anne and her fellow residents. This led to tensions that reflected the raging war taking place outside of their hiding place.

Conventional accounts of American history tend to focus on the people at the top—presidents, generals, CEOs, and other influential figures and their struggles, ambitions, hopes, and dreams. But what about average people? The ones who had to live with the consequences of elite decisions, and who often struggled in obscurity? In A People’s History of the United States, historian Howard Zinn aims to tell their story, providing a bottom-up view of American history focusing on Indigenous people, Black Americans, women, laborers, and activists.

Our guide outlines Zinn’s interpretation of significant events, themes, and historical trends in American history. Through our commentary, we’ll provide alternative opinions on the motivations behind and consequences of historical events. We’ll also further explain Zinn’s approach to history and provide additional context for his arguments as well as his perspective on events that happened after the book’s publication.

In his classic 1962 book Capitalism and Freedom, Nobel Prize-winning economist Milton Friedman argues that a society cannot maintain political freedom without a robust commitment to free-market capitalism—and that for capitalism to function best, it must be free of government interference. It is hard to overstate the extent to which Friedman’s once-controversial ideas have triumphed. Over the past 40 years, governments across the world have moved to market-based solutions by reducing marginal tax rates, eliminating tariffs, privatizing public monopolies, and introducing choice in public education. Some might disagree about the effects of Friedman’s ideas—but no one can deny their influence.