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Salsa: NOT THE DANCE

By iHeartPodcasts

This episode of Stuff You Should Know explores the origins and evolution of salsa, tracing its roots to ancient Mesoamerican cuisine. The rich history delves into the fusion of indigenous and European culinary traditions, revealing salsa's journey from ancient sauces to achieving mainstream popularity in the United States.

The podcast examines salsa's commercial rise in the 1980s and 1990s, fueled by marketing efforts like the memorable Pace Picante sauce jingle. It distinguishes salsa from related Mexican sauces, clarifying its distinct identity as a chunky, tomato-based condiment used liberally, unlike the concentrated heat of hot sauces.

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Salsa: NOT THE DANCE

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Salsa: NOT THE DANCE

1-Page Summary

Origins and history of salsa in Mesoamerica and its spread to Europe

Bernardino de Sahagun documented the pre-Columbian use of tomato and chili pepper-based sauces in Tenochtitlan, indicating salsa's ancient Mesoamerican roots. The podcast notes salsa ingredients like tomatoes and chilies being cultivated by indigenous peoples for millennia.

While salsa's key ingredients initially faced European suspicion after the Columbian Exchange, it gradually gained acceptance. Antonio Latini provides the first known European "salsa" recipe in his writings.

Salsa's introduction and evolution in the United States

As Mexican territories became US states, Mexican culinary influences blended with Anglo and European styles, birthing hybrid Tex-Mex and Cali-Mex cuisines. Early American "salsa" recipes in the 1920s-1930s included non-traditional ingredients like parsley and flour.

The podcast highlights how Mexican-American communities helped maintain authentic salsa traditions even as the dish adapted to American tastes.

The rise of salsa's popularity in the 1980s and 1990s

Pace Picante sauce helped bring salsa to the mainstream by marketing a milder, tomato-forward version appealing to American palates. Founder David Pace aimed to make salsa "the Heinz of salsa."

Pace's memorable ad jingle in the 1980s-1990s associated salsa with American culture. The podcast singles out the "New York City..." line delivered by Ralph Bonzo Bear Stedman.

Salsa also benefited from the growing health consciousness, positioning itself as a fat-free, healthy condiment alternative.

The podcast clarifies key differences between salsa, mole, and hot sauce:

Mole, with potentially 15-30 ingredients, is smooth and used to coat proteins, while salsa is chunkier and used as a condiment.

Hot sauce is more heavily concentrated in heat, contains vinegar, and is used sparingly - unlike the liberal use of salsa, the podcast notes.

1-Page Summary

Additional Materials

Actionables

- Explore the roots of salsa by creating your own pre-Columbian-inspired sauce using only ingredients that would have been available in ancient Mesoamerica, such as tomatoes, chilies, and squash seeds. This will give you a taste of history and a deeper appreciation for the evolution of salsa.

  • Host a "Salsa Evolution" tasting party where each guest brings a salsa representing different eras or styles, from the earliest Mesoamerican versions to modern Tex-Mex and Cali-Mex varieties. This can be a fun way to experience the diversity of salsa and its cultural journey firsthand.
  • Challenge yourself to make a different type of salsa or mole each week for a month, focusing on the variety of ingredients and techniques used in each. Document the process and your taste tests to better understand the nuances between salsas and moles, and to develop your palate for these condiments.

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Salsa: NOT THE DANCE

Origins and history of salsa in Mesoamerica and its spread to Europe

Salsa, the spicy and flavorful condiment we know today, has ancient roots in Mesoamerica, with a rich history that spans thousands of years before making its way to Europe during the age of exploration.

Salsa has ancient roots in Mesoamerica, with evidence of tomato and chili pepper-based condiments dating back thousands of years

Bernardino de Sahagun documented various hot sauces and condiments in the food markets of Tenochtitlan, including those made with chilies and tomatoes, indicating their use long before European contact. The essential ingredients of salsa, such as tomatoes, chili peppers, and onions, were cultivated by Aztec and other indigenous cultures in Central and South America. Indeed, indigenous peoples had been making a version of salsa as far back as nine or ten thousand years ago.

Chuck Bryant discusses the Aztecs' traditional use of a molcajete, a tool still used today for grinding salsa ingredients, demonstrating salsa's deep cultural roots. Josh Clark confirms that tomatoes and chilies are indigenous to the Americas, which means that cultures such as the Aztecs were enjoying these ingredients well before Europeans arrived. The podcast also touches on Columbus's encounter with chilies, noting how he misidentified them as a type of black pepper due to their fieriness, indicating European unfamiliarity with these flavors.

When the Columbian Exchange brought these ingredients to Europe, they were initially viewed with suspicion

The Columbian Exchange introduced Europeans to many New World foods, including chilies and ...

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Origins and history of salsa in Mesoamerica and its spread to Europe

Additional Materials

Actionables

  • Explore the historical flavors of salsa by creating a garden with heirloom varieties of tomatoes and chili peppers. By growing plants that are genetically similar to those cultivated by indigenous peoples, you can experience a taste closer to the ancient recipes. Start with seeds from a local nursery that specializes in heirloom species, and use organic gardening practices to mimic the traditional cultivation methods as closely as possible.
  • Make your own molcajete-inspired salsa using a mortar and pestle. This method will give you a hands-on feel for the traditional process of grinding ingredients and allow you to appreciate the textures and flavors that emerge from this ancient technique. Look for a lava stone mortar and pestle, which is the closest modern equivalent to a molcajete, and experiment with grinding different combinations of tomatoes, chili peppers, and onions to find your favorite blend.
  • Host a salsa tasting event that ...

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Salsa: NOT THE DANCE

Salsa's introduction and evolution in the United States, including the influence of Tex-Mex and Cali-Mex cuisines

Salsa, a quintessential component of Mexican cuisine, underwent an American transformation as Mexican territories became part of the United States, leading to the creation of Tex-Mex and Cali-Mex cuisines.

As former Mexican territories became part of the United States, Mexican culinary influences blended with Anglo and other European culinary traditions to create hybrid Tex-Mex and Cali-Mex cuisines

Chuck Bryant comments on the diversification of Mexican restaurants in the United States, highlighting the move beyond Tex-Mex and Mexicali to more authentically regional Mexican offerings. The acquisition of territories that were formerly part of Mexico led to a culinary collision between Anglo or other European settlers and former Spanish settlers and indigenous people, birthing the hybrid cuisines known as Tex-Mex or Cali-Mex.

Early American recipes for "salsa" in the 1920s-1930s often contained non-traditional ingredients like parsley and flour, reflecting the Americanization of the dish

An illustration of this cultural blend can be seen in a 1934 LA Times recipe for "chili salsa," highlighted in an article titled "Delicacies from Mexico." The recipe uses parsley and flour, ingredients not typically found in traditional salsa, which underscores how the dish was Americanized to suit local tastes.

The Mexican-American communities in regions l ...

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Salsa's introduction and evolution in the United States, including the influence of Tex-Mex and Cali-Mex cuisines

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Counterarguments

  • The assertion that Tex-Mex and Cali-Mex cuisines were created solely as a result of Mexican territories becoming part of the United States oversimplifies the complex interplay of cultural exchanges and ignores the ongoing evolution of these cuisines both within and outside of these regions.
  • The blending of Mexican culinary influences with Anglo and European traditions is not a one-way street; it also involves the adaptation and incorporation of Mexican elements into Anglo and European cuisines, which is not explicitly acknowledged in the text.
  • The diversification of Mexican restaurants in the U.S. may not necessarily reflect a move towards more authentically regional Mexican offerings but could also be influenced by market demands and the fusion of various culinary trends.
  • The term "culinary collision" might imply a confrontational or negative connotation, whereas the blending of cuisines can also be seen as a harmonious and innovative fusion that benefits from multiple cultural perspectives.
  • Early American salsa recipes with non-traditional ingredients like parsley and flour might not solely reflect Americanization but could also represent regional variations or personal adaptations of the dish.
  • The 1934 LA Times recipe for "chili salsa" is just one example and may not represent the broader ...

Actionables

  • Explore the fusion of cultures through cooking by creating your own hybrid salsa recipe. Start with a traditional salsa base and experiment by adding ingredients that reflect your own cultural background or local produce. For example, if you have Eastern European roots, consider incorporating roasted red peppers or dill into your salsa for a personal twist.
  • Host a "culinary heritage potluck" with friends where each person brings a dish that represents their own cultural fusion. Encourage guests to share stories behind their dishes. This could lead to a Tex-Mex dish with a Korean barbecue flair or a Cali-Mex salad with Japanese dressing elements, fostering appreciation for the diverse culinary landscape.
  • Document your culinary experiments in a blog or social media page dedicated to modern int ...

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Salsa: NOT THE DANCE

The rise of salsa's popularity in the 1980s and 1990s, driven by marketing, health trends, and changing American tastes

The salsa craze that took off in America during the 1980s and 1990s was driven by effective marketing strategies, as well as the growing health consciousness of the era and changing tastes.

The Pace company, founded by a Louisiana businessman, helped bring salsa into the mainstream by marketing a milder, tomato-forward "picante sauce" that appealed to American palates

David Pace, a Louisiana-born entrepreneur with a background in bottling molasses, introduced America to a milder version of salsa. He brilliantly adapted the traditional condiment into something more akin to a dip or appetizer to suit the American market. Pace aimed to make his brand the "Heinz of salsa," building a salsa empire that would dominate the shelves of supermarkets across the country. With a keen understanding of the American palate, Pace Picante sauce was carefully crafted to showcase tomatoes and decrease the heat, aligning with the more tempered American tastes of the time.

Pace's success was boosted by a memorable advertising campaign in the 1980s and 1990s that firmly associated salsa with American culture

Pace's advertising campaign played a pivotal role in embedding salsa into the tapestry of American culture. The "earwormy" jingle from these ads still lingers in the collective memory of those who heard it. With catchy lines like "New York City" followed by a cowboy's threatening "get a rope," the advertisements became iconic. Actor Ralph Bonzo Bear Stedman delivered this famous line, which helped the ad campaign gain legendary status and run successfully for an astonishing 10 y ...

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The rise of salsa's popularity in the 1980s and 1990s, driven by marketing, health trends, and changing American tastes

Additional Materials

Counterarguments

  • While David Pace did introduce a milder version of salsa, it could be argued that this adaptation may have overshadowed the rich diversity of traditional salsa recipes from different regions and cultures.
  • The goal to become the "Heinz of salsa" might imply a homogenization of a culturally rich product, potentially minimizing the appreciation for authentic salsa varieties.
  • Associating salsa with American culture through advertising may have contributed to cultural appropriation concerns, as salsa has deep roots in Latin American cuisine.
  • The effectiveness of the advertising campaign in embedding salsa into American culture might have also perpetuated stereotypes, as evidenced by the "New York City, get a rope" line, which could be seen as trivializing rural versus urban cultural differences.
  • The claim that salsa is a healthier alternative to other condiments might overlook the fact that some store-bought salsas can contain high levels of sodium a ...

Actionables

  • You can create a personal branding strategy that aligns with your cultural identity by identifying elements of your heritage or local culture that resonate with you and incorporating them into your personal or professional brand narrative. For example, if you're from a region known for its music, consider using musical themes in your online presence or business cards.
  • Develop a catchy tagline for your personal brand or business that's easy to remember and reflects your unique selling proposition. Think of a phrase that captures the essence of what you offer, much like a jingle, and use it consistently across your social media profiles, email signature, and marketing materials.
  • Explore healthier food opti ...

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Salsa: NOT THE DANCE

Differentiating salsa from related Mexican sauces and condiments like mole and hot sauce

Josh Clark and Chuck Bryant unravel the complexities of Mexican sauces, clarifying the distinctions between salsa, mole, and hot sauce, which, while all may involve chili peppers, are unique in their characteristics and culinary uses.

While salsa, mole, and hot sauce all involve chili peppers, they have distinct characteristics and uses

The hosts discuss a variety of sauces that feature chili peppers as key ingredients but serve very different purposes in Mexican cuisine.

Mole is a more complex, layered sauce that is typically smooth and used to coat proteins, while salsa is more straightforward and chunky, meant as a condiment

Mole, the hosts explain, stands out due to its complicated blend of possibly 15 to 30 ingredients, resulting in a pureed, velvety texture. The flavors of mole can vary widely, offering tangy, raisiny, or mushroomy profiles. It is commonly used to coat proteins in dishes, giving them a rich and complex taste profile.

Hot sauce is generally much more concentrated in heat, often with vinegar as a prominent flavor, and meant to be used in small amounts, unlike the more liberal application of salsa

In contrast, the hosts describe salsa as a straightforward condiment, typically chunkier than mole, that tops off food items like tacos or tostadas. They also differentiate salsa from salsa matcha, a type that i ...

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Differentiating salsa from related Mexican sauces and condiments like mole and hot sauce

Additional Materials

Counterarguments

  • The assertion that hot sauce originated in Massachusetts in the early 19th century might be contested by those who argue that similar condiments have been used in various cultures long before that time.
  • The distinction between salsa and hot sauce in terms of chunkiness might be too generalized, as there are many varieties of both that can either be smooth or chunky.
  • The idea that salsa is used more liberally than hot sauce could be subjective and vary by individual preference or cultural practice.
  • The number of ingredients in mole (15 to 30) is a generalization and can vary significantly depending on the specific recipe or regional variation.
  • The description of salsa as straightforward might overlook the complexity and variety found within different types of salsa.
  • The characterization of salsa matcha as a de ...

Actionables

  • Experiment with creating a personalized mole sauce by selecting five ingredients you enjoy and blending them into a smooth texture to coat your favorite protein. For example, if you love sweet and spicy flavors, try blending roasted chilies, chocolate, cinnamon, peanuts, and garlic to create a unique mole that reflects your taste preferences.
  • Make a custom salsa matcha by dry roasting a mix of your preferred dried chilies and nuts, then grinding them with oil and salt to create a versatile condiment. Use this salsa matcha to add a smoky, nutty flavor to dishes like grilled vegetables or scrambled eggs, showcasing how you can adapt traditional recipes to suit your palate.
  • Craft a homemade ...

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