Podcasts > Shawn Ryan Show > #225 Blake Scholl - Founder & CEO of Boom Supersonic

#225 Blake Scholl - Founder & CEO of Boom Supersonic

By Shawn Ryan Show

In this episode of the Shawn Ryan Show, Blake Scholl discusses founding Boom Supersonic and his mission to make supersonic travel more accessible. Scholl shares his journey from a tech background at Amazon to entering the aerospace industry, driven by his passion for aviation and inspiration from the Concorde's legacy. He describes how Boom has developed technology to minimize sonic booms and explains their approach to in-house manufacturing and component production.

The conversation covers Boom's progress in testing their XB-1 demonstrator aircraft and plans for their commercial airliner, Overture. Scholl addresses the challenges of entering the aerospace industry without formal training, including initial skepticism from industry veterans and regulatory hurdles. He also discusses his perspective on the current state of aerospace manufacturing and his goals for making supersonic travel affordable for more passengers in the future.

#225 Blake Scholl - Founder & CEO of Boom Supersonic

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#225 Blake Scholl - Founder & CEO of Boom Supersonic

1-Page Summary

Blake Scholl's Background and Journey Into Aerospace

Blake Scholl founded Boom Supersonic in 2014 despite lacking formal aerospace training. His passion for aviation, which began during a college flying lesson, led him to earn his private pilot's license and instrument rating. Drawing from his experience at Amazon and various startups, Scholl was inspired by the Concorde's legacy to create more accessible supersonic travel, persisting despite widespread skepticism.

Boom Supersonic's Technical and Engineering Innovations

Scholl reveals that Boom has developed "Boomless Cruise" technology, allowing their aircraft to break the sound barrier without an audible sonic boom reaching the ground. The XB-1 has successfully demonstrated this capability in test flights. The company emphasizes in-house manufacturing, particularly for critical components like engines, and utilizes innovative production methods such as 3D printing to streamline their manufacturing process.

Boom's Progress In Developing Supersonic Aircraft

The XB-1 demonstrator has successfully reached Mach 1.18 in testing, proving the viability of Boom's technology. Their commercial airliner, Overture, is designed to fly at Mach 1.7 over water, potentially halving traditional flight times. Scholl reports that the company has secured over 130 pre-orders from major airlines including United, American, and Japan Airlines, with plans to produce 100 jets annually within a decade.

Challenges and Obstacles Faced by Boom

Scholl faced considerable skepticism from potential supporters and industry veterans when starting Boom. Despite initial doubts and funding challenges, he persevered and built credibility. The company has successfully navigated regulatory hurdles, though Scholl notes frustration with lengthy permitting processes, including an 18-month delay for their North Carolina factory approval.

Blake's View of Aerospace and Manufacturing Future

Scholl criticizes Boeing and Airbus for their lack of innovation, noting their focus on incremental improvements rather than new aircraft development. He envisions reinventing American manufacturing through software-driven approaches and automation. While current supersonic travel may initially target business-class customers, Scholl aims to eventually make it accessible to more travelers at prices only slightly higher than current economy fares.

1-Page Summary

Additional Materials

Counterarguments

  • Boom's "Boomless Cruise" technology, while innovative, may still face regulatory and environmental challenges that could limit its application or require further development.
  • In-house manufacturing, especially of complex components like engines, could introduce risks and challenges related to quality control, scale, and cost efficiency compared to established suppliers with specialized expertise.
  • The use of 3D printing in aerospace manufacturing is promising but may not yet be proven for all necessary components, especially those subject to high stress or requiring high precision.
  • Achieving a production rate of 100 jets annually within a decade is an ambitious target that may be affected by market demand, production challenges, and regulatory approvals.
  • Securing pre-orders is a positive step, but converting these to firm orders and delivering aircraft on schedule and budget is a significant challenge that has historically affected aerospace companies.
  • While Scholl criticizes Boeing and Airbus for incremental improvements, these companies' approaches are based on market research, risk management, and a history of safety and reliability in aviation.
  • The vision of making supersonic travel accessible at prices slightly higher than current economy fares is ambitious and may not account for the potential high operational costs and environmental impact of supersonic flight.
  • The emphasis on software-driven approaches and automation in manufacturing is forward-thinking but must be balanced with the need for skilled human oversight and intervention, especially in a field where safety is paramount.

Actionables

  • You can explore a new hobby by taking an introductory lesson in an area you've always been curious about, much like how a flying lesson sparked a passion for aviation. For example, sign up for a beginner's class in sailing, pottery, or coding to see if it ignites a similar interest that could lead to a future venture or personal development.
  • Consider investing in a new skill by obtaining a certification related to your interests, akin to earning a private pilot's license. This could be as simple as completing an online course in digital marketing, project management, or even a language course, which could open up new opportunities and hobbies.
  • Embrace the concept of continuous improvement by applying a software-driven approach to your personal projects or work tasks. Start by identifying repetitive tasks you do and explore free or low-cost automation tools online to streamline these processes, such as using IFTTT for automating social media posts or Zapier to connect different apps and automate workflows.

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#225 Blake Scholl - Founder & CEO of Boom Supersonic

Blake Scholl's Background and Journey Into Aerospace

Blake Scholl’s ambition and passion for supersonic flight fueled his unconventional journey in founding Boom Supersonic, despite lacking a traditional aerospace background.

Blake Scholl's Unconventional Path to Founding Boom Supersonic

Blake Scholl, guided by his love for aviation, launched Boom Supersonic in 2014 to revolutionize supersonic air travel. He is a self-taught leader, having earned his private pilot's license in 2008 and an instrument rating in 2011.

Scholl, Lacking Formal Aerospace Training, Was Passionate About Aviation and Supersonic Flight

Scholl had no formal aerospace education prior to founding Boom Supersonic. His fascination with flight started during a college flying lesson and was reinforced by his admiration for the Concorde and SR-71 Blackbird during his museum visits. Despite his mother's concerns and his own initial doubts, he undertook self-study in calculus, physics, and airplane design to better understand the industry he was passionate about.

Furthermore, he credits Amazon, his first job out of school he had, and his time working at startups that led him to Groupon, for instilling in him the importance of scaling businesses.

Scholl's Inspiration and Motivations For Starting Boom Supersonic

Inspired by Concorde's legacy, Blake Scholl aspired to create a more accessible and affordable supersonic travel solution. His determination was such that he set up a Google Alert for 'Supersonic Jet' in hopes of being abreast of any new developments in the field.

Scholl Pursued His Vision Despite Skepticism

Faced with skepticis ...

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Blake Scholl's Background and Journey Into Aerospace

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Counterarguments

  • While Scholl's self-taught approach and passion are commendable, formal education in aerospace could potentially have provided a more solid foundation and understanding of the complexities involved in supersonic flight.
  • The success of a high-risk venture like Boom Supersonic is not solely dependent on the vision and determination of its founder but also on external factors such as market demand, regulatory approval, and technological advancements.
  • Scholl's reliance on self-study, while showing initiative, may overlook the benefits of collaborative learning and the insights that can be gained from academic peers and mentors in the field of aerospace.
  • The emphasis on Scholl's lack of formal aerospace training could perpetuate a narrative that formal education is not necessary for success in highly technical fields, which might not be applicable or encouraging for everyone.
  • The narrative of overcoming skepticism might downplay the legitimate concerns and challenges in the aerospace industry, particularly regarding the environmental impact, safety, and economic viability of supersonic travel.
  • The story's focus on Scholl's individual journey may underrepresent the collective effort and expertise of the team behind Boom Supersonic, which is crucial for such a complex engineering endeavor.
  • The inspiration from Concorde's legacy does not address the reasons why Concorde itself was retired, such as high operational costs, limited market, and noise pollution, which are still re ...

Actionables

  • You can set up personalized alerts on topics you're passionate about to stay informed and spot opportunities. Just like setting a Google Alert for 'Supersonic Jet', you can use tools like Google Alerts or Feedly to monitor news and developments in your area of interest. This keeps you abreast of the latest trends and can spark ideas for your own ventures or projects.
  • Develop a habit of continuous learning to gain knowledge in areas you're curious about, even without formal education. Take a page from self-studying calculus and physics by finding online courses, tutorials, or books on subjects that intrigue you. Websites like Coursera, Khan Academy, or even YouTube can provide you with the resources to learn at your own pace and build a foundation in a new field.
  • Practice resilience by setting small, challenging ...

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#225 Blake Scholl - Founder & CEO of Boom Supersonic

Boom Supersonic's Technical and Engineering Innovations

Boom Supersonic reveals a number of technical breakthroughs and a unique approach to manufacturing in the quest to revive and modernize supersonic flight.

Boom's Approach To Solving the Sonic Boom Challenge

Boom Supersonic has developed proprietary technology aimed at mitigating the disruptive effects of sonic booms, which has historically been a major barrier to supersonic flight over land.

Boom's "Boomless Cruise" Tech Enables Supersonic Jets to Break Sound Barrier Silently

Blake Scholl introduces Boom's "Boomless Cruise" technology, a key innovation that allows their supersonic jets to break the sound barrier without an audible sonic boom reaching the ground. The XB-1 has conducted supersonic test flights, breaking the sound barrier six times, confirmed by ground microphones, and achieving a "boomless" state. Scholl compares the sonic boom to the wake of a boat, explaining how software and current weather data help determine the correct speed and altitude to ensure no boom reaches the ground. On February 10th, the day of their second supersonic flight with the XB-1, Scholl announced this breakthrough technology.

Breakthrough Enabled Overturning Supersonic Flight Ban Over Land

Initially designing their aircraft for transoceanic flights only, Boom discovered what they call "mock cutoff," a phenomenon where the sonic boom doesn't reach the ground. The discovery of a sonic boom solution, achieved after developing their own engines and numerous engineering meetings, led to the realization that their Overture airliner could fly at high altitudes without causing sonic booms on the ground, which ultimately played a role in the legalization of supersonic flight over land by the president.

Boom's Focus on Vertical Integration and In-house Manufacturing

Boom Supersonic is distinguishing itself from traditional aerospace firms by emphasizing in-house production, particularly of critical components like engines, to maintain tighter control of design and production.

Boom exploits the advantages of vertical integration and in-house manufacturing, as Blake Scholl stresses the importance of having innovative processes under one roof. By designing their airplane and engine together, Boom has created a specific cabin design that is a factor of their innovation. Scholl mentions that building ...

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Boom Supersonic's Technical and Engineering Innovations

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Counterarguments

  • The effectiveness of "Boomless Cruise" technology may vary depending on atmospheric conditions, which are not always predictable.
  • Achieving a "boomless" state in controlled test conditions does not guarantee the same outcome in regular commercial operations.
  • The concept of "mock cutoff" and its practical application may require further validation through extensive testing and regulatory approval processes.
  • Vertical integration and in-house manufacturing can lead to higher initial costs and increased financial risk, especially for a startup in the aerospace industry.
  • The decision to 3D print turbine blades, while innovative, may face challenges in scaling up for mass production while maintaining the necessary quality and safety standards.
  • The ambition to produce every part of the airplane under one roof could limit the company's flexibility to leverage specialized suppliers and could lead to ineffic ...

Actionables

  • You can explore the principles of sound mitigation by creating a simple experiment with balloons. Inflate a balloon and release it in an open space, observing how the sound travels. Then, try releasing it behind different barriers or at varying heights to notice any changes in how the sound reaches you. This hands-on activity can give you a basic understanding of how obstacles and altitude affect sound propagation, similar to how Boom Supersonic's technology works to prevent sonic booms from reaching the ground.
  • Consider the concept of vertical integration in your own home projects by taking on a task that involves multiple steps, such as baking bread from scratch. Start by researching and sourcing your raw materials, like flour and yeast, then follow the process through to the finished product, without relying on pre-made mixes or tools. This will give you a sense of the control and efficiency that comes with handling every aspect of production, akin to Boom's approach to manufacturing critical components in-house.
  • Use 3D p ...

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#225 Blake Scholl - Founder & CEO of Boom Supersonic

Boom's Progress In Developing Supersonic Aircraft

Boom Technology is making significant headway in the development of supersonic aircraft, signaling a new era of high-speed air travel.

Boom's Successful Testing of the Xb-1 Supersonic Demonstrator

Xb-1 Breaks Sound Barrier Silently, Proving Boom's Tech Viability

During test flights, Boom's XB-1 supersonic demonstrator successfully reached Mach 1.18, breaking the sound barrier without the loud noise typically associated with supersonic flight. Scholl explains his experience going supersonic in a fighter trainer, indicating the airplane’s capabilities. Boom conducted a second successful supersonic flight test proving their "boomless cruise" technology. Additionally, Scholl presented a keepsake to Shawn Ryan that had flown on the first silent supersonic flight, highlighting the XB-1's successful testing and demonstrating the viability of Boom's technology.

Boom's Overture Supersonic Airliner Plans

Overture Flies at Mach 1.7 Over Water, Halving Flight Times

The Overture airliner is Boom’s commercial offering set to fly at Mach 1.7 over water, potentially reducing traditional flight times by half. Scholl compares the planned Overture to Tesla’s approach with the Roadster and Model S, envisioning an evolution that starts with an all-business class model and progresses toward greater affordability. Scholl has ambitious plans for a larger, second-generation airplane, with the goal of making supersonic flight economically feasible for the average traveler.

Boom Secures 130+ Overture Pre-orders From United and American Airlines

The company has secured over 130 pre-orders for the Overture from major airlines, with United Airlines making the first order with a non-refundable deposit, American Airlines signing up for up to 60 planes, and Japan Airlines being the first to place a pre-order. Boom's business plan targets transoceanic routes that don't have speed limits, promising much quicker flights ...

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Boom's Progress In Developing Supersonic Aircraft

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Clarifications

  • Mach 1 is the speed of sound in air. When an aircraft travels at Mach 1, it is moving at the speed of sound. Mach 1.18 means the aircraft is traveling at 1.18 times the speed of sound, while Mach 1.7 means it is moving at 1.7 times the speed of sound. These measurements indicate how fast the aircraft is flying relative to the speed of sound.
  • Elon Musk's Tesla company started with the Roadster, a high-end electric sports car, before expanding to more affordable models like the Model S. Boom's comparison of the Overture to Tesla's approach suggests a similar progression, starting with a premium all-business class supersonic airliner before potentially developing more accessible models in the future. This analogy highlights Boom's strategic vision for introducing supersonic travel to the market in stages, catering to different segments of air travelers.
  • A non-refundable deposit for pre-orders is a sum of money paid upfront by a customer to secure their order. This deposit is typically kept by the seller even if the customer decides not to proceed with the purchase. It helps the seller gauge genuine interest and commitment from potential buyers, reducing the likelihood of cancellations. Non-refundable deposits are common in industries where demand outstrips supply or in custom-made products to cover initial costs.
  • Transoceanic routes without speed limits are routes over the ocean where aircraft can fly at supersonic speeds without restrictions on their velocity. This means that aircraft flying on these routes can travel faster than the speed of sound, enabling significantly quicker travel times between distant locations across oceans. The absence of speed limits allows for the full utilization of supersonic capabilities, enhancing efficiency and reducing travel durations for passengers. These routes ar ...

Counterarguments

  • The silent breaking of the sound barrier by the XB-1 may not translate to the larger Overture airliner, as different scales and designs can affect noise levels.
  • "Boomless cruise" technology, while successful in tests, may face regulatory and practical challenges in real-world operations across various international jurisdictions.
  • Halving flight times with the Overture airliner assumes optimal conditions and may not account for air traffic, weather, and other operational delays.
  • The pre-orders from major airlines, while indicative of interest, do not guarantee the commercial success or widespread adoption of the Overture, as the aviation industry is subject to economic fluctuations and changing environmental regulations.
  • The business plan's focus on transoceanic routes without speed limits may overlook the potential for regulatory changes and environmental concerns that could impose new restrictions on supersonic flight.
  • The ambitious production goals may face unforeseen delays due to technical challenges, supply chain issues, or shifts in market demand.
  • The planned facilities in North Carolina represent a significant investment, but they also pose a financial risk if th ...

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#225 Blake Scholl - Founder & CEO of Boom Supersonic

Challenges and Obstacles Faced by Boom

Blake Scholl, the founder of Boom Supersonic, has experienced skepticism and regulatory challenges in his quest to revive and advance supersonic commercial flight.

Overcoming Skepticism and Lack of Support

Scholl faced considerable skepticism not only from within but also from potential supporters when starting Boom.

Scholl Convinced Early Employees and Investors to Believe In Boom's Plan

Initially doubting his own project, Blake Scholl lacked the courage to pursue supersonic technology, considering an alternative path of starting an airline. However, he overcame challenges with his ego to convince early employees and investors of his vision. Scholl acknowledges his initial doubts on day one, reflecting the monumental effort it took to get others to believe in Boom Supersonic. Despite a time when they were unfundable, he and his team persevered, managing to overcome initial skepticism and lack of support.

His friends showed doubt, which mirrored broader disbelief, including that from industry veterans. Scholl experienced skepticism from individuals like Evicii Garg, who initially thought Scholl was crazy, highlighting the doubts he had to overcome.

Moreover, there was skepticism about Boom being able to fulfill its promise of supersonic flight, evidenced by the historical context of Concorde's high costs and small market. The skepticism from seasoned veterans about the feasibility of a startup like Boom was grounded in the previous rise and fall of similar technology in established companies.

Veterans Doubted Boom's Startup Success, Scholl Faced

Scholl hints at industry politics, speculating about Boeing possibly lobbying for an aircraft speed limit to block competitors after losing government funding, which suggests maneuvering around market competition posed by established corporations.

Boom's journey is also marked by navigating the complexities of a heavily regulated industry.

Boom Collaborated With the FAA For Supersonic Flight Approval

While the collaboration with the FAA for flight approval isn't explicitly mentioned, Scholl discussed his proactive approach after announcing "boomless cruise" technology. He visited Washington, D.C., to lobby, leading to an invitation to the White House. Scholl educated Congress, FAA officials, and White House personnel on the technology's capability to fly supersonically without an audible sonic boom. He asserts Boom has worked well with the FAA, notably never experiencing a regulatory delay on XB1, indicating effective communication and cooperation for regulatory compliance.

Boom Encountered Permitting Delays and Restrictive Regulations When Establishing Manufacturing Facilities

Boom's path to establishing manufactu ...

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Challenges and Obstacles Faced by Boom

Additional Materials

Counterarguments

  • Skepticism from industry veterans and experts may be based on realistic assessments of the technical and economic challenges associated with supersonic flight, rather than a lack of vision or innovation.
  • The historical context of the Concorde's failure could provide valuable lessons that are critical to consider in order to avoid repeating past mistakes with supersonic travel.
  • Established corporations like Boeing may have legitimate safety and environmental concerns regarding supersonic flight, which could justify their support for aircraft speed limits.
  • The FAA's regulatory processes are designed to ensure the safety and environmental compliance of new aircraft, which is crucial for public trust and the long-term success of the aviation industry.
  • Permitting delays and regulatory hurdles can sometimes reflect a necessary due diligence process to ensure that new developments are safe, sustainable, and in the public interest.
  • The complexities o ...

Actionables

  • You can develop resilience by creating a "Skepticism Journal" where you document doubts you encounter and how you address them. This practice can help you reflect on the skepticism you face, much like Blake Scholl did, and devise strategies to overcome it. For example, if someone doubts your ability to complete a project, write down their concerns, your response, and track the outcome to learn from the experience.
  • Build a network of believers by starting a small interest group around your idea or project. Use social media or community platforms to gather like-minded individuals who share your vision. This mirrors Scholl's approach to rallying early employees and investors. For instance, if you're passionate about sustainable living, create an online group to exchange ideas, which could evolve into a supportive community that believes in your initiatives.
  • Educate yourself on industry regulation ...

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#225 Blake Scholl - Founder & CEO of Boom Supersonic

Blake's View of Aerospace and Manufacturing Future

Blake Scholl, with a fresh perspective on aerospace and manufacturing, shares his belief about reindustrializing America, innovating the manufacturing process, and making supersonic flight accessible to more people.

Scholl's Belief In Reindustrializing and Reinventing American Manufacturing

Scholl articulates a strong conviction in reindustrializing and reimagining American manufacturing, suggesting a shift away from traditional practices towards more efficient, software-driven approaches. He emphasizes the need to focus on in-house manufacturing processes, like 3D printing turbine blades, to innovate and excel in aerospace and manufacturing. Scholl exemplifies this with Boom Supersonic's use of digital engineering and production equipment for in-house manufacturing. He envisions a reinvention of American manufacturing that is lean on tools but heavy on software, automation, and robotics.

Scholl's View on Boeing and Airbus' Innovation Lack

Scholl is critical of Boeing and Airbus for their lack of innovation, noting that they haven't produced a completely new airliner since 2004, focusing instead on incremental improvements. He indicates that Boeing is attempting to regain its ability to produce its existing aircraft confidently, suffering from a short-term financial strategy that undermines long-term innovation. Scholl believes that these giants are unlikely to change their business models to compete with Boom's supersonic technology, which he views as an application of the innovator's dilemma.

Scholl's Goal: Making Supersonic Flight Accessible to More

Beyond simply creating faster jets, Scholl desires to democr ...

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Blake's View of Aerospace and Manufacturing Future

Additional Materials

Counterarguments

  • Scholl's emphasis on software and automation could potentially overlook the importance of skilled labor and the human element in manufacturing, which can be crucial for quality control and innovation.
  • The focus on in-house manufacturing processes like 3D printing turbine blades may not be scalable or cost-effective for all components or companies, especially smaller firms with limited resources.
  • While Scholl criticizes Boeing and Airbus for a lack of innovation, it's important to consider the regulatory, safety, and market constraints that established aerospace companies operate under, which can limit the pace of innovation.
  • The idea that Boeing and Airbus are unlikely to change their business models may underestimate the adaptability of these large corporations, especially when faced with disruptive competition.
  • Democratizing supersonic travel assumes a market demand for higher speed at a higher cost, which may not align with broader consumer preferences for lower-cost travel options.
  • The concept of a "speed dividend" may not account for the environmental impact of supersonic flight, which could be significant and may not ...

Actionables

  • You can explore the potential of 3D printing by creating custom household items or tools using online services. Without needing technical expertise, you can design simple products using user-friendly software provided by 3D printing companies and have them printed and shipped to your home. This hands-on experience will give you a taste of how manufacturing is evolving towards more personalized, software-driven production.
  • Start a conversation about the future of travel by hosting a themed dinner party where each course represents a different era of aviation. This creative approach allows you to engage friends and family in discussions about how travel has evolved and speculate on the future impact of technologies like supersonic flight, making the concept more relatable and sparking interest in advancements in aerospace.
  • Encourage innovation in your workplace by sugges ...

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