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Hold On

By WNYC Studios

Dive into the latest Radiolab episode where hosts Lulu Miller and Latif Nasser discuss the vital changes being made to improve the caller experience for the 988 mental health hotline. As technological innovation meets empathetic strategies, discover the subtle yet crucial enhancements put in place to prevent caller drop-offs, such as refreshing the script and voice of the hotline and curating specific on-hold music, overseen by technology lead Stephanie Grosser. This audio journey not only reveals challenges like funding shortages but also underscores the ingenuity in addressing mental health support needs.

Travel back in time with guest speaker George Colt, who delves into the historical context of suicide prevention hotlines, sparked by the efforts of Dr. Ed Shneidman in the shadow of Marilyn Monroe's death and growing veteran suicides. Radiolab examines how the evolution from volunteer-led to professionally managed services transformed the landscape of crisis intervention. This narrative weaves a story of societal response to mental health crises and the continuing evolution of support mechanisms, shining a light on the enduring importance of listening and connection in times of desperation.

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Hold On

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Hold On

1-Page Summary

Improving the on-hold experience for 988 callers

To enhance the on-hold experience for callers of the 988 mental health hotline, technological and qualitative improvements are being implemented to mitigate caller drop-offs due to funding and resource limitations.

Under the leadership of technology lead Stephanie Grosser, examination of workflows and caller feedback reveals the positive impact of hearing reassuring messages. Efforts to keep callers engaged are hindered by funding shortages, leaving the hiring of additional staff as an unviable solution. As a compromise, the script and voice of the call line are refined based on user feedback and syllable count for better resonance with callers.

Another focus is the selection of music played while callers wait. After extensive research and testing, including an A-B test at public locations and a national comparison, a new selection of music has shown a slight but meaningful increase in the number of callers who remain on the line, demonstrating a successful intervention in enhancing the caller experience.

The origin of suicide prevention hotlines can be traced back to Dr. Ed Shneidman's response to veteran suicides in 1949, who alongside his colleagues, initiated a hotline in Los Angeles. The value of actively listening to people contemplating suicide was quickly recognized. Following Marilyn Monroe's death, the concept of hotlines spread across the nation.

Despite their proliferation, the lack of training among volunteers raised concerns about the quality of crisis intervention. With instances of poorly handled calls, the initial unregulated approach of hotlines shifted towards more structured, government-managed services, ensuring a higher professional standard to support individuals in critical need.

1-Page Summary

Additional Materials

Clarifications

  • The 988 mental health hotline is a national crisis hotline in the United States that provides support and assistance to individuals experiencing mental health crises or emotional distress. The hotline is designed to offer immediate help and resources to those in need, connecting them to trained professionals who can provide guidance and support during difficult times. The number "988" is intended to be a shorter, easier-to-remember alternative to the traditional 10-digit hotline numbers, like the National Suicide Prevention Lifeline (1-800-273-TALK). The implementation of the 988 hotline aims to improve access to mental health services and crisis intervention for individuals across the country.
  • An A-B test, also known as an ABX test, is a method used to compare two choices of stimuli to identify detectable differences between them. In the context of the text, an A-B test was conducted to compare different selections of music played for callers of the mental health hotline to determine which one led to a better caller experience. The test involved presenting two known samples (A and B) followed by an unknown sample (X) to assess if callers responded differently to the music selections. The results of the A-B test helped in selecting a new music option that showed a slight but meaningful increase in caller engagement on the hotline.
  • Dr. Ed Shneidman was an American clinical psychologist, suicidologist, and thanatologist known for his significant contributions to suicide prevention. He co-founded the Los Angeles Suicide Prevention Center in 1958 and later established the American Association of Suicidology. Shneidman's work focused on researching suicide, developing crisis interventions, and promoting understanding of suicidal behavior. He authored numerous books on suicide and its prevention, leaving a lasting impact on the field of suicidology.
  • Crisis intervention is a short-term method aimed at stabilizing individuals experiencing acute psychological distress or facing significant life challenges. It involves immediate support and strategies to help individuals cope with overwhelming emotions and situations. The goal is to provide timely assistance to prevent further escalation of the crisis and promote emotional well-being. Crisis intervention typically focuses on addressing the immediate needs of individuals in distress and connecting them with appropriate resources for ongoing support.
  • The "unregulated approach of hotlines" refers to the early days of suicide prevention hotlines when there were minimal guidelines or oversight in place for how these services were operated and managed. This lack of regulation led to concerns about the quality of crisis intervention provided by volunteers, as there were no standardized training or protocols in place. Over time, this unregulated approach evolved into more structured and government-managed services to ensure a higher professional standard and consistency in supporting individuals in crisis. The shift towards regulation aimed to address the initial challenges and improve the effectiveness and reliability of suicide prevention hotlines.
  • Government-managed services typically involve outsourcing certain functions or processes to external service providers under government oversight and regulation to ensure quality and standards are met. These services are often utilized to improve efficiency, reduce costs, and access specialized expertise in various sectors. The evolution of managed services, including government-managed services, has seen a shift towards more structured and regulated approaches to ensure high professional standards and quality of service delivery. This approach is particularly important in critical areas like crisis intervention and support services for individuals in need.

Counterarguments

  • While technological and qualitative improvements are important, they may not address the root causes of mental health crises or the need for more comprehensive support systems beyond the hotline.
  • The positive impact of hearing reassuring messages might not be sufficient for all callers, and some may require immediate human interaction to feel supported.
  • Relying on script and voice refinements may not be as effective as increasing the number of trained staff available to answer calls, even if funding is limited.
  • The slight increase in the number of callers who remain on the line due to new music selection may not translate into improved outcomes for the callers once they are connected to a counselor.
  • The historical context of suicide prevention hotlines is important, but it does not necessarily inform the current challenges and best practices in crisis intervention.
  • Structured, government-managed services may improve professional standards, but they could also lead to bureaucratic inefficiencies or a one-size-fits-all approach that may not be suitable for all callers.

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Hold On

Improving the on-hold experience for 988 callers

With the aim of enhancing the on-hold experience for individuals calling vital mental health services, efforts focus on balancing funding and resource constraints against the imperative to minimize hang-ups.

Balancing limited funding and insufficient mental health resources with the need to reduce hangups

Despite the complexity involving funding and resources, Stephanie Grosser, a technology lead, is dedicated to improving access to care for callers to the 988 hotline. Workflows and feedback are analyzed to understand when callers were likely to disconnect. Specifically, those who have experienced suicidal thoughts have emphasized the importance of hearing affirming messages like "we want to talk to you, please stay on the line" while on hold.

The ideal resolution to cut down wait times would be to employ more staff, but persistent challenges in securing sufficient mental health funding make this difficult. As a result, improvements to the existing on-hold experience are being explored. For example, the script the callers hear has been refined with regard to wording and syllable count, based on specific feedback. Additionally, a new voice has been selected for the 988 call line.

A careful selection of potentially soothing music is another area of improvement, aimed at achieving both calm and encouragement for the caller. Out of 30 to 50 songs, four top choices were identified through independent ranking and public research conducted at locations such as the National Mall. Furthermore, a national A-B test comparing reactions to the old on-hold music, characterized by "snazzy jazz," against the new musical selection led to a marginal yet significant 0.7% increase in callers staying on the line, which equates to approximately 36,000 individuals.

The history and motivations behind suicide prevention hotlines

The concept of suicide hotlines arose from the work of Ed Shneidman, a psychologist at the Los Angeles Veterans Center in 1949, who responded to the tragedy of veteran suicides. Along with colleagues Norman Farberow and Robert Litman, he opened the Los Angeles Suicide Prevention Center on September 1, 1958. The trio, initially believing they were con ...

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Improving the on-hold experience for 988 callers

Additional Materials

Clarifications

  • The 988 hotline is a national three-digit number designated for mental health crises, similar to 911 for emergencies. It aims to provide immediate support and resources for individuals experiencing mental health challenges or contemplating suicide. The hotline streamlines access to mental health services and crisis intervention, offering a dedicated platform for those in need of assistance. By dialing 988, individuals can connect with trained professionals who can provide guidance, support, and potentially life-saving interventions during times of crisis.
  • The challenges related to mental health funding and resources stem from the limited financial support allocated to mental health services, which often results in insufficient staffing and resources to meet the demand for care. This lack of funding makes it difficult to employ more staff to reduce wait times for callers seeking mental health support, leading to persistent struggles in providing timely assistance. The balancing act between funding constraints and the critical need for mental health resources creates obstacles in enhancing services and addressing the high volume of calls effectively. Efforts to improve the on-hold experience for callers involve exploring alternative strategies due to the ongoing challenges in securing adequate funding for mental health services.
  • The script refinement process for the on-hold experience involved analyzing caller feedback to adjust wording and syllable count for improved effectiveness. Additionally, a new voice was selected for the 988 call line to enhance the overall experience. These changes aimed to provide more reassuring and engaging messages to callers while they are on hold. The goal was to optimize the script and voice to encourage callers to stay on the line and receive the support they need.
  • The selection of soothing music for callers on hold is aimed at creating a calming and encouraging atmosphere during their wait. The music choices were carefully curated based on independent ranking and public research to identify the most effective options. The goal is to help reduce hang-ups by providing a more pleasant and supportive experience for individuals in distress. By incorporating potentially soothing music, the intention is to improve the overall on-hold experience and increase the lik ...

Counterarguments

  • While refining the script and selecting a new voice for the 988 call line are positive steps, they may not address deeper systemic issues such as the need for more comprehensive mental health care reform.
  • The 0.7% increase in callers staying on the line, though statistically significant, may not reflect a substantial improvement in the overall experience or outcomes for the majority of callers.
  • The selection of music, while intended to be soothing, may not have the same effect on all individuals, as musical preference can be highly subjective.
  • The history of suicide prevention hotlines highlights the importance of professional standards, but it does not address the ongoing challenge of ensuring that all volunteers and staff receive adequate and continuous training.
  • The transition towards more standardized, government-run services may improve consistency, but it could also lead to a one-size-fits-all approach that may not be suitable for all callers or communities.
  • The focus on the on-hold experience, while important, might detract from other critical areas such as follow-up care, community outreach, and preventative measures.
  • The improvemen ...

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