In this episode of NPR's Book of the Day, author Adam Aleksic examines how social media and algorithms are changing the way we communicate both online and offline. He explores how new words and phrases can now spread globally at unprecedented speeds, using examples like "Riz" and "unalive" to demonstrate how internet slang moves from social media into mainstream usage.
Aleksic discusses the ways algorithms shape our language choices, from the development of specific speech patterns like the "influencer accent" to the adoption of attention-grabbing grammar structures. The episode also addresses the balance between democratized expression through social media and the constraints that algorithmic preferences and commercial incentives place on authentic communication.
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Adam Aleksic explores how social media and algorithms are dramatically accelerating the evolution of language in unprecedented ways. In today's interconnected world, new words and phrases can spread globally almost overnight, fundamentally changing how language develops and adapts.
The digital age has created an environment where linguistic innovation thrives. Aleksic points to "Riz" as a prime example, which rose from internet slang to become Oxford's Word of the Year in 2023. Social media creators actively incorporate trending language into their content to maintain relevance and engagement with their audiences.
Algorithms play a crucial role in shaping linguistic trends by creating echo chambers and amplifying certain communication styles. Aleksic explains how platforms' algorithms promote specific linguistic patterns that excel at engagement. For instance, the term "unalive" emerged on TikTok as a substitute for "kill" and eventually entered mainstream usage. Similarly, the "educational influencer accent" demonstrates how algorithmic preferences can shape speech patterns.
The influence of algorithms extends to specific communication styles and patterns. Aleksic notes the emergence of the "influencer accent," characterized by faster speech and emphatic word stress, which has evolved to capture viewer attention. Additionally, unconventional grammar, such as starting sentences with "no because," serves as an effective hook to prevent viewers from scrolling past content.
While social media democratizes language by giving everyone a platform for expression, Aleksic observes that commercial incentives and algorithmic preferences can actually constrain authentic communication. He views these language changes as neither positive nor negative, but rather as adaptations to new mediums of communication, reflecting broader cultural and technological influences through social media.
1-Page Summary
Language evolves at an unprecedented pace in today's interconnected world, largely driven by social media and sophisticated algorithms. Adam Aleksic outlines this phenomenon, observing how quickly new words can spread and become part of our everyday vocabulary.
The digital age has created a fertile ground for linguistic innovation, where words can gain popularity overnight and reach people across the globe.
Aleksic uses the word "Riz" as a prime example of how rapidly language can spread in the era of social media. Originally internet slang, "Riz" achieved widespread recognition and even became the Oxford English Dictionary Word of the Year by the end of 2023.
Social media creators, driven by the need to remain relevant, frequently adopt trending words and phrases into their content. This practice isn't just about staying current; it's a strategic move to tap into ongoing trends and enhance engagement with their audience.
The unseen hand of algorithms plays a major role in how certain linguistic trends rise to prominence and how we communicate on digital platforms.
Aleksic points out that algorithms not only determine what we see online but also foster in-groups and echo chambers. These then become breeding grounds for linguistic trends, helping new words and styles to gain traction at a rapid rate.
Platforms employ algorithms that capitalize on natural hum ...
Accelerated Language Evolution Via Social Media and Algorithms
Algorithms play a crucial role in shaping linguistic trends and communication styles. Content creators adapt their language to suit algorithmic preferences, leading to new and distinctive patterns of speech.
Social media algorithms are designed to maximize user engagement, and as a result, they promote certain linguistic features that are more likely to retain viewer attention.
Aleksic notes the rise of the "influencer accent," which is characterized by a faster pace of speaking and more emphatically stressed words. This style of communication has become popular because it is incentivized by the algorithms that govern what content gets seen. It has emerged as a distinct way for influencers to grab and maintain the attention of their audience.
Ma points out the effectiveness of grammatically incorrect phrases at the beginning of videos in engaging people and questions why they work. Aleksic explains that such phrases, like "no because" used at the start of videos, can hook viewers by initially confusing them. This grammatical quirk captures the audience's curiosity, preventing them from scrollin ...
How Algorithms Shape Linguistic Trends and Communication Styles
Social media platforms have dramatically reshaped communication, leading to varied effects on language—both empowering users while also potentially constraining authentic expression.
Social media is hailed for its democratic nature, as it gives every user the opportunity to publish content and have a voice. This accessibility can foster the emergence of new words and styles that reflect an array of diverse cultures.
However, the democratic nature of social media is paradoxically countered by the underlying algorithms that drive communication. These algorithms incentivize specific types of posts and can affect the development and use of language. Adam Aleksic comments on the commodification of our attention by these platforms. He suggests that this commodification impacts language evolution, often hindering the ability for authentic communication.
Paradoxical Effects of Social Media on Language
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