Podcasts > NPR's Book of the Day > In 'Who's That Girl?' Eve reflects on her time in a male-dominated hip-hop industry

In 'Who's That Girl?' Eve reflects on her time in a male-dominated hip-hop industry

By NPR (podcasts@npr.org)

In this NPR's Book of the Day episode, rapper Eve reflects on her journey as a female artist navigating the male-dominated hip-hop industry. She recalls the early struggles, such as being dropped from record labels and facing dismissive attitudes that minimized her contributions. Eve shares her perspective on the evolution of hip-hop, expressing appreciation for today's successful female rappers who have more freedom to thrive with their distinct perspectives.

The episode also explores Eve's personal life and her push back against public perceptions. She insists on being recognized for her own accomplishments and hard-earned success, not overshadowed by her marriage to businessman Maximilian Cooper. Eve's candid reflections offer insights into her experiences as a trailblazing female rapper and her fight for recognition in the industry.

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In 'Who's That Girl?' Eve reflects on her time in a male-dominated hip-hop industry

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In 'Who's That Girl?' Eve reflects on her time in a male-dominated hip-hop industry

1-Page Summary

Eve's Journey as a Female Rapper

Eve's Struggles Early On

Eve faced obstacles such as being dropped by Dr. Dre's label and having to audition for Rough Riders to get signed. However, Eve says her blind confidence and passion helped her overcome this challenge.

Eve's Treatment in the Industry

Once part of Rough Riders, Eve felt supported. But she faced dismissive attitudes from executives who minimized her contributions, an ongoing frustration she had to deal with.

According to Eve, rivalries and tensions arose as the industry tended to only promote one female rapper at a time, unlike their male counterparts.

The Evolution for Women in Hip-Hop

Today's Successful Female Rappers

Eve expresses appreciation for current female rappers like Megan Thee Stallion, Cardi B, and Latto dominating the industry. She notes they now have more freedom to thrive with their distinct perspectives, unlike constraints Eve encountered earlier.

As Ayesha Rascoe explains, there's increased acceptance of female rappers' personal backgrounds, like Cardi B's past as an exotic dancer, which Eve once had to defend. Their openness influences broader acceptance of diverse lifestyles in hip-hop.

Eve's Personal Life and Public Perception

Marriage to Maximilian Cooper

Eve pushes back against being seen as a "kept woman" due to her wealthy husband. Eve says their relationship involves mutual support and planning, emphasizing she's not maintained by him.

Recognizing Eve's Accomplishments

Eve wants recognition for her own merits and hard-earned success, not overshadowed by her marriage. She insists on being remembered for her industrious nature propelling her career.

1-Page Summary

Additional Materials

Counterarguments

  • While Eve attributes her success to blind confidence and passion, it could be argued that talent, networking, and perhaps some degree of luck also played significant roles in her overcoming early obstacles.
  • The perception of support within Rough Riders might be subjective, and others may argue that the support was conditional or not as comprehensive as Eve felt.
  • The idea that the industry only promotes one female rapper at a time could be challenged by pointing out instances where multiple female artists have risen to prominence simultaneously.
  • The assertion that current female rappers have more freedom might be met with skepticism by those who believe that female artists still face significant constraints and industry pressures.
  • The increased acceptance of diverse backgrounds in hip-hop could be seen not just as a shift in the industry's attitudes but also as a reflection of broader societal changes.
  • Eve's pushback against the "kept woman" stereotype could be critiqued by discussing the complex dynamics of power and perception in relationships involving significant wealth disparities.
  • The desire for recognition based on one's own merits is commendable, but some might argue that public figures often have aspects of their personal lives, like marriages to prominent individuals, overshadow their professional achievements, regardless of their efforts to prevent it.

Actionables

  • Embrace your unique journey by documenting your personal and professional growth in a private journal. Reflect on the challenges you've faced and how you've overcome them, much like Eve did when she was dropped by a label. This can help you recognize your own resilience and blind confidence, which can be empowering when facing new obstacles.
  • Create a playlist of music by diverse female artists that inspire you and break stereotypes. Include tracks from artists like Megan Thee Stallion, Cardi B, and Latto, but also look for lesser-known artists who are pushing boundaries. This can broaden your perspective on what's possible and encourage you to support a variety of voices in any industry.
  • Counteract stereotypes by sharing stories of mutual support in your relationships on social media. Like Eve's emphasis on mutual support with her husband, you can post about how your partner, friends, or family members contribute to your success. This can help shift the narrative from being a "kept person" to one of collaborative success and partnership.

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In 'Who's That Girl?' Eve reflects on her time in a male-dominated hip-hop industry

Eve's career path and challenges as a female rapper in a male-dominated industry

Eve has shared her journey and struggles as a female rapper trying to carve out her space in an industry dominated by men, shedding light on the unique challenges and triumphs she experienced along the way.

Eve's rise to stardom despite setbacks, including being dropped by Dr. Dre's label and having to audition for Rough Riders to get signed

Eve’s path to success was lined with significant hurdles, such as being dropped by Dr. Dre's label, which she initially thought was her big break. After being let go, Eve found herself back in Philadelphia, staying at her mother's house. However, an opportunity arose when Rough Riders showed interest in signing her, though she had to prove herself first.

Eve saw this audition not just as an audition but as a crucial fight for her future in the industry. With what she describes as blind confidence and passion, she faced the challenge head-on and ultimately succeeded in joining the Rough Riders.

Eve's experiences navigating the industry as a female artist, including dealing with dismissive attitudes from executives

Once she was part of Rough Riders, Eve felt a sense of camaraderie; the crew protected, respected, and celebrated her. This support stood in stark contrast to her experiences with many industry executives who would dismiss her, roll their eyes, and minimize her contributions during meetings. This condescension was an ongoing frus ...

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Eve's career path and challenges as a female rapper in a male-dominated industry

Additional Materials

Actionables

  • You can build resilience by creating a "Setback Diary" where you document challenges and your responses to them. Start by jotting down any recent setbacks you've encountered, how you felt, and what actions you took to overcome them. Over time, this diary will serve as a reminder of your ability to persevere and can help you identify patterns in your coping strategies that are most effective.
  • Develop a personal mantra to maintain self-assurance in the face of dismissive attitudes. Write down affirmations that reinforce your value and strengths, and repeat them to yourself especially when facing skepticism or negativity. This practice can boost your confidence and help you stay focused on your goals rather than the opinions of others.
  • Foster a collaborative mindset by initiating a peer s ...

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In 'Who's That Girl?' Eve reflects on her time in a male-dominated hip-hop industry

The changing landscape for women in hip-hop over time

The role of women in hip-hop has undergone significant evolution, and current female rap artists are redefining the genre, celebrating a broad spectrum of voices and experiences once considered taboo.

The current crop of successful female rappers, such as Megan Thee Stallion, Cardi B, and Latto, who are dominating the industry and culture

Eve, a veteran of the hip-hop industry, expresses appreciation for today's diverse array of female rappers. She emphasizes the importance of having varied female voices in the industry, recognizing their critical role in shaping the culture. She contrasts the representation of female artists in the past, such as at the BET Awards which predominantly showcased male performers, with the strong presence of female rappers now. Eve acknowledges that currently, there is far more freedom for female rappers to thrive and be celebrated for their distinct perspectives, a significant shift from the constraints she encountered earlier in her career.

The increased openness and acceptance around female rappers' personal backgrounds and experiences, such as their involvement in exotic dancing or other unconventional paths

The cultural landscape has shifted towards greater acceptance and transparency regarding female rappers' backgrounds and experi ...

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The changing landscape for women in hip-hop over time

Additional Materials

Counterarguments

  • While there is increased visibility and success for some female rappers, the industry may still harbor systemic biases that can affect the opportunities and treatment of women in hip-hop.
  • The perception of female rappers' backgrounds, such as exotic dancing, might not be universally accepted as positive or a non-issue; there could still be segments of the audience or industry that hold stigmatizing views.
  • The idea that female rappers now have more freedom to express diverse perspectives might not fully account for the commercial pressures to conform to certain popular narratives or images that sell.
  • The increased representation of female artists in hip-hop might not equate to equal power or influence within the industry, as key decision-making roles may still be predominantly held by men.
  • The celebration of authenticity in hip-hop could be seen as selective, where only certain types of stories and backgrounds are embraced, potentially marginalizing o ...

Actionables

  • You can create a playlist featuring a diverse range of female rappers to celebrate and acknowledge their contributions to the culture. By curating a playlist that includes both well-known artists and emerging talents, you're not only expanding your musical horizons but also supporting the visibility of female voices in hip-hop. Share this playlist with friends or on social media to spread awareness and appreciation for these artists' unique backgrounds and stories.
  • Start a blog or social media page dedicated to reviewing and discussing music by female rappers. Use this platform to highlight how their distinct perspectives and personal experiences enrich their music and the culture. This can be a space for positive reinforcement and a way to engage with a community that values authenticity and diversity in the industry.
  • Encourage open conversations w ...

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In 'Who's That Girl?' Eve reflects on her time in a male-dominated hip-hop industry

Eve's personal life, marriage, and public perception

Eve, the accomplished artist, confronts public perceptions and narratives surrounding her marriage to British businessman Maximilian Cooper, emphasizing her personal achievements and the mutuality in her partnership.

Eve's marriage to British businessman Maximilian Cooper and the public perception of her as a "kept woman"

Eve pushes back against the narrative that casts her as a "kept woman" due to her marriage to a wealthy husband. She firmly states that throughout her career, she has worked hard and has maintained a relationship that is based on support and partnership. Eve clarifies the dynamics with her husband, indicating that their mutual support involves planning and sharing responsibilities, emphasizing the fact that she is not maintained by her husband but instead chooses to work and make contributions of her own.

Eve's desire to be recognized for her own accomplishments and not have her achievements overshadowed by her personal relationships

Expressing fr ...

Here’s what you’ll find in our full summary

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Eve's personal life, marriage, and public perception

Additional Materials

Actionables

  • Create a visual resume highlighting your personal achievements to share on professional networks. This can be a dynamic infographic or a short video that showcases your career milestones, skills, and individual contributions, separate from any associations with others. For example, if you're an artist, you could create a visual timeline of your exhibitions and artworks that have been recognized independently.
  • Start a personal blog or vlog series where you discuss your professional journey, challenges, and successes. Use this platform to share stories that emphasize your work ethic, dedication, and the results you've achieved on your own. If you're in tech, you might share how you learned to code, the apps you've developed, or the impact of your work on users.
  • Volunteer for speaki ...

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