In this episode, Matt Walsh shares his experience producing the documentary "Am I Racist?", which takes a satirical look at the diversity, equity, and inclusion (DEI) industry. Walsh explains how the film uses a comedic, "Borat-style" approach to highlight the practices and financial incentives within DEI training and consulting.
The episode discusses the film's portrayal of DEI experts like Robin DiAngelo profiting from the industry while pushing controversial narratives that have gained significant institutional influence. Walsh suggests the DEI agenda's momentum could wane if people disengage from the rhetoric, as many Americans remain resistant to concepts like systemic racism.
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Matt Walsh credits strong pre-sales and audience enthusiasm for the film's wide theatrical release across over 1,500 theaters nationwide, showcasing the high demand for its unique comedic and documentary approach to the DEI industry.
The filmmakers intentionally prioritized comedy, following a "Borat-style" strategy of crafting scenarios that allowed DEI experts to inadvertently exhibit their own beliefs and processes. Walsh notes that engaging prominent figures like DiAngelo in anti-racist exercises provided insight into industry practices while furthering the film's essential comedic element.
Walsh's documentary takes a critical look at the transactional nature of the DEI industry, highlighting how experts like Robin DiAngelo profit substantially from it. The film shows DiAngelo's $15,000 fee for a two-hour conversation, underscoring the significant monetization within the field.
Walsh maintains that the film's intention wasn't to humiliate but to document the industry's financial opportunism, as evidenced by media outlets promoting DEI "experts" without proper vetting or background checks. He suggests many everyday citizens are unfamiliar with or resistant to DEI rhetoric when interviewed outside the industry bubble.
The film portrays the DEI movement as having permeated American institutions, with the Biden-Harris administration depicted as a key driver. Specifically, Walsh cites Vice President Kamala Harris as the "DEI presidential candidate," referring to Biden's commitment to selecting a Black woman as his running mate.
However, Walsh expresses optimism that the DEI agenda's momentum could be curbed if people disengage from the rhetoric pushed by advocates. He argues that many Americans remain unindoctrinated by DEI concepts like systemic racism and might revert to a default mindset not preoccupied with issues of race and racism if not continually exposed to DEI messaging.
1-Page Summary
The release of the film "Am I Racist?" stands out as it captivates audiences across the nation with its unique approach and the strong enthusiasm it has garnered even before its wide theatrical debut.
Matt Walsh credits strong pre-sales as the catalyst for the film's expansion from a modest theater count to over 1,500 theaters nationwide. This impressive growth reflects the audience's eagerness to engage with the film's subject matter.
The filmmakers of "Am I Racist?" take on the controversial topic of race and the anti-racist industry with a distinct blend of documentary-style storytelling and comedy, opting for a humorous spin rather than a purely serious documentary trajectory. Matt Walsh reveals that they intentionally prioritized comedy in the production, believing this approach would effectively capture and deliver the film's message to audiences.
By focusing on comedic elements and setting up various scenarios, the film followed a "Borat-style" strategy, allowing diversity, equity, and inclusion (DEI) experts to inadvertently exhibit their own processes and beliefs. Walsh explains that they saw these scenarios not only as opportunities to drive t ...
The making and release of the "Am I Racist?" film
The comedic approach of the film uncovers the underlying financial dynamics of the Diversity, Equity, and Inclusion (DEI) industry, questioning its authenticity and effectiveness.
Matt Walsh's documentary takes a critical look at the DEI industry, highlighting its transactional nature. The film focuses on the financial aspects of the industry and how DEI experts, including Robin DiAngelo, are making substantial amounts of money from it. The experts featured in the film are shown with price tags on screen to emphasize the film’s point that being a moral authority in the DEI field can be incredibly profitable.
Specifically, Robin DiAngelo, the author of the book "White Fragility," is featured for charging $15,000 for a two-hour conversation, showcasing the high fees associated with her expertise.
Walsh expresses that if any embarrassment of the industry occurred, it was self-inflicted. He clarifies that their intention was not to humiliate but to document, making it clear that their film is a documentary rather than a mockumentary.
The comedic and exposing approach to the DEI industry
The new film discussed by John Bickley and Matt Walsh sheds light on the influence of the Diversity, Equity, and Inclusion (DEI) agenda in various American institutions and considers the possibility of resistance against it.
John Bickley underlines how DEI has permeated into every corner of American society, including government, education, Hollywood, and the corporate sphere. The film claims that this movement has become a major force shaping policies and practices across the country.
The Biden-Harris administration is portrayed as a key player in advancing the DEI agenda. Matt Walsh points out that Vice President Kamala Harris, in particular, is highlighted in the film and is described as the "DEI presidential candidate." Joe Biden's commitment to selecting a Black woman as his vice president is referenced, which Walsh connects to the DEI practice of focusing on demographic characteristics rather than individual merit.
Despite the current influence of the DEI movement, the film holds an optimistic view that its momentum might be halted or reversed if people choose to disengage from the rhetoric pushed by DEI advocates.
Walsh suggests that there is reason to be optimistic about checking t ...
The broader influence and potential pushback against the DEI agenda
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