On Morning Wire's Saturday Extra episode, host Sanger-Katz speaks with Jennifer Sey, former Levi's chief brand officer, about her controversial departure from the company. Sey found herself at odds with San Francisco's prevailing views during the pandemic's onset.
The conversation then turns to XXXY Athletics, Sey's brand advocating for fairness and protecting opportunities for female athletes. Sanger-Katz unpacks the Biden administration's rewrite of Title IX, highlighting Sey's concerns over its impact on women's sports. The episode examines the nuanced debate surrounding gender identity and upholding Title IX's original intent.
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Jennifer Sey found her corporate trajectory derailed at Levi's after voicing data-informed questions about the efficacy of lockdown policies early in the pandemic. Sey faced immense backlash in San Francisco for her views, leading to police intervention and her eventual resignation from her role as chief brand officer.
Through XXXY Athletics, Sey aims to protect women's sports by upholding fairness for female athletes. Per Sanger-Katz, the brand champions fair competition by ensuring opportunities for female athletes to compete on an even playing field, safely and privately, without biological males participating. XXXY draws its name and philosophy from biological truths about sex and gender.
Sanger-Katz explains the Biden administration's rewrite of Title IX equates gender identity with sex-based rights, allowing males identifying as female to compete in women's sports. Sey argues this undermines Title IX's original intent of protecting women's and girls' rights in education and athletics. Schools face losing federal funding or harassment accusations if they don't comply by allowing biologically male athletes in women's sports.
1-Page Summary
Sey's abrupt exit from a soaring trajectory in the corporate domain of Levi Strauss & Co. serves as a reminder of the complex interplay between personal belief, public expression, and the often unforgiving nature of political discourse.
At Levi's, Sey held the prestigious position of chief brand officer and was regarded as a front-runner to potentially assume leadership of the renowned retail giant. Her ascent within the company indicated that her performance and acumen were valued highly and that she was seen as a candidate capable of guiding Levi's to further success.
However, the narrative took an unexpected turn due to her public stance on the deeply divisive issue of COVID-19 lockdown policies. Sey took to Twitter fairly early into the pandemic, in March 2020, posting something that, in hindsight, appears to be rather innocuous: cautious, yet clearly data-informed questions and observations regarding the efficacy and impact of lockdown measures, particularly pertaining to school closures.
Sey's disposition towards lockdown policies was not well-received in the politically homogenous environment of San Francisco. Her views clashed with the prevalent consensus and led to her vilification. As a result, she found it untenable to continue residing in the city.
This tension escalated to pers ...
Sey's Background and Departure from Levi's
Jennifer Sey establishes XXXY Athletics with a clear mission to uphold the integrity of women's sports and foster environments where female athletes can compete fairly and safely.
Jennifer Sey articulates that XXXY Athletics aims to be a unique brand—perhaps the only one—devoted to staunchly supporting female athletes while preserving the fairness of women's sports.
Sey emphasizes that women athletes deserve opportunities to compete on a level playing field, where their safety, privacy, and the potential for victory are guarded. XXXY Athletics focuses on recognizing and respecting the investment of effort and dedication by female athletes in their respective sports.
Jennifer Sey articulates that the ideology behind XXXY Athletics is rooted in what she describes as "basic truth" regarding biology, with the brand itself drawing its name from the chromosomes XX and XY. She expresses her wish for the brand to be a conduit for affirming this perspective, which she believes resonates with the majority of Americans, across political lines.
Sey's experience as a gymnast and her previous advocacy efforts against abuse in the sport have deeply influenced her resolve to initiate XXXY Athletics.
Her past as an elite gymnast and an advocate against abuses in the sporting world has given Sey a unique vantage point on the needs of women in sports. She recognized t ...
Sey's Launch of XXXY Athletics and its Mission
Sey brings to light the significant adjustments to Title IX by the Biden administration and the potential impacts these changes may have on women's sports.
The rewrite of Title IX by the Biden administration's Department of Education equates gender identity with sex-based rights. This change allows males who identify as females to compete in women's sports, which Sey argues undermines the foundational intent of the law established in 1972 to protect women's and girls' rights in educational programs, including athletics.
The implications of this shift in policy are concerning. According to Sey, allowing males to compete in women’s sports places women at risk of losing a fair competition environment, infringing on their privacy, and endangering their safety, particularly in ...
The Changes to Title IX and Their Impact on Women's Sports
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