Dive into the recent tumultuous developments affecting pivotal aspects of American life in the latest episode of Morning Brew Daily with hosts Neal Freyman and Toby Howell. From the unpredictable nature of college admissions to TikTok legislation and the waning popularity of chewing gum, this episode explores a blend of complex and intriguing issues that are shaping discussions nationwide.
The conversation kicks off with an examination of this year's college admissions season, now more chaotic than ever due to a series of complications including the botched rollout of the updated FAFSA system and the extensive ripple effects of the Supreme Court's decision on affirmative action. On another front, the escalating debate over TikTok's future in the U.S. takes center stage as bipartisan legislation threatens the very presence of the app amid national security concerns. Coupled with this is a look at the declining global chewing gum market, as consumer behavior shifts and manufacturers are pushed towards innovative solutions to revive this once staple product.
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The current college admissions season is marked by heightened chaos and stress. The problematic launch of the updated FAFSA system, compounded by the Supreme Court's ruling on affirmative action and inconsistent test-optional policies, has created significant confusion and delay.
The updated FAFSA rollout has encountered technical issues, causing outages and bugs which in turn have delayed financial aid packets for families. As a result, colleges are extending decision deadlines, some until June, reflecting the system's heavy impact on the admissions timeline.
Further complicating matters, a recent Supreme Court ruling on affirmative action has introduced confusion among applicants and institutions. Adding to the anxiety is the reversal of test-optional policies by several colleges, challenging students with the decision of whether or not to submit test scores.
Legislation to restrict TikTok over national security concerns is quickly gathering support. A bill, which if passed, would force TikTok's parent company ByteDance to divest or face a US ban, has moved through the House with bipartisan support.
Despite its passage in the House, the future of the bill in the Senate is uncertain with some senators concerned about free speech implications and a lack of evidence of data misuse after lengthy investigations. The bill reflects concerns about trade reciprocity given China's ban on US social media, but also raises free speech questions that could set a precedent.
TikTok is under increasing pressure as the ban gains momentum, especially with President Biden indicating his openness to sign the legislation, affecting the platform and its large user base in the US.
The global chewing gum market has seen a substantial decline, with sales markedly below pre-pandemic figures.
Sales in the U.S. dropped by a third in 2020, attributed partly to the use of masks during the pandemic, leading to less concern over breath freshness. While there was a slight improvement last year, global sales are still down 10% from their peak in 2018.
To reverse the decline, experts suggest rebranding gum as a health product rather than a sugary treat. Innovations include gums that boost focus or relieve stress, and brands are beginning to emphasize natural ingredients and dental health benefits. Embracing this health and wellness trend could be the industry's key to regrowth.
1-Page Summary
The current college application cycle is proving to be particularly tumultuous, bringing unprecedented stress to high school students and posing a looming threat to the higher education system in the United States.
The launch of an updated FAFSA (Free Application for Federal Student Aid) system in December has brought about technical difficulties and has been criticized for its problematic rollout.
After its redesign, the FAFSA system has been beset with outages and bugs, significantly hindering its effectiveness and causing a steep decline in application submissions. These issues are not just minor inconveniences; they have led to substantial delays for students and families waiting to receive crucial information about federal aid, which is integral to their college decision-making processes. The problematic FAFSA system went live in December and has resulted in outages, frequent log-outs, and a general scarcity of information for families about potential aid packages.
The ramifications of the flawed FAFSA system have been far-reaching. Colleges and universities, entangled with the uncertainty stirred by these technical issues, have found themselves forced to postpone their commitment deadlines well beyond the traditional May 1st date, extending as far as June or later. This step is clearly indicative of how critical the situation has become, as institutions scramble to navigate the aftermath of the FAFSA rollout.
On another front, the Supreme Court ruling concerning affirmative action has thrown yet another wrench into the admissions process. The restrictions on considering race in admissions decisions have sent ripples of confusion among applicants, who together with schools, are still trying to decipher how to proceed under the new ruli ...
College admissions process chaos this year
Legislation aimed at imposing restrictions on TikTok is gaining momentum, with recent developments suggesting a growing effort to address national security concerns linked to the app’s Chinese ownership.
A measure seeking to compel ByteDance, TikTok's Chinese parent company, to divest from TikTok or face a ban in the US has passed the House of Representatives with robust bipartisan support, notching a vote of 352 to 65. The House has effectively approved legislation that could lead to TikTok's prohibition nationwide.
Despite the bill's success in the House, its future in the Senate remains uncertain, as Majority Leader Chuck Schumer has not indicated a definitive timeline for bringing the bill to a vote. Opponents of the legislation, including Senator Rand Paul, raise concerns about potential free speech violations. Additionally, there are free speech concerns tied to the bill, with some senators still undecided. The legislation requires 60 votes to pass in the Senate, but skepticism remains, in part due to the lack of substantial evidence—after five years of investigations—of user data mishandling by ByteDance.
Freyman also points to trade reciprocity arguments, highlighting that China has banned US social media apps and suggests that this could be a reason for the US to reciprocate ...
TikTok legislation advancing quickly
The global chewing gum market faces a significant downturn, with sales substantially lower than pre-pandemic levels.
Gum sales in the U.S. witnessed a notable decline, dropping by almost one-third in 2020. This slump can be attributed, in part, to the pandemic and the widespread adoption of masks, which made consumers less concerned with breath freshness. Comparing to previous years, sales remain over 30% lower than they were in 2018. This decline isn't just a U.S. phenomenon; it's global. While there was a 5% uptick in sales last year, the numbers are still a considerable 10% lower than the peak sales in 2018.
Should the industry want to recover and grow, experts suggest that reframing gum from a sugary treat to a health product could be the key. The current sugary and artificially sweetened variations are losing favor with health-conscious consumers who are cutting back on sugar and preferring more natural ingredients.
With an opening for innovation, some brands have already started to market gum as a focus aid, particularly targeting niche markets like gamers. These gums are being enhanced wi ...
Declining chewing gum sales globally
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