In this episode of Money Rehab with Nicole Lapin, car dealership expert Yossi Levi examines recent shifts in the auto market, including changes in sales patterns, vehicle affordability, and the impact of new tariffs. He breaks down how these market conditions affect both buyers and sellers, with particular attention to the growing popularity of leasing as an alternative to purchasing.
The discussion includes practical advice for anyone planning to buy or lease a vehicle in the current market. Levi shares strategies for getting better deals, including optimal timing for purchases and the importance of understanding trade-in values. He also addresses considerations for business vehicle purchases and electric vehicle credits, while noting how online research has transformed the car-shopping process.
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The auto market experienced significant shifts in 2023, with strong sales in April-May followed by a 10-20% decrease in lead-to-sales conversion rates by June-July. Despite these fluctuations, vehicle affordability has improved, with the required income weeks for purchase dropping from 43-44 weeks to the high 30s, primarily due to increased earnings over the past two years.
As vehicle prices remain high, leasing has emerged as an attractive alternative for consumers. With the lowest monthly payments available, leasing sales are increasing as buyers seek ways to avoid high vehicle purchase prices. This trend is helping maintain stability in the car market despite elevated prices.
The introduction of new Liberation Day tariffs has complicated the auto market landscape. These include varying rates for different countries, with immediate 25% tariffs in some cases and 10% tariffs for UK imports. Industry experts expect these changes to drive vehicle prices up by thousands of dollars across different brands and models.
According to Yossi Levi, consumers can optimize their car-buying experience through several strategies. For leasing, he recommends focusing on brands with strong incentives and good supply, such as Jeep and Hyundai. Timing purchases around month, quarter, or year-end can lead to better deals as dealers work to meet sales targets and clear inventory.
Levi emphasizes the importance of understanding trade-in value, as dealers are actively seeking quality used inventory. He cautions against making purchases solely for tax incentives, though noting significant deductions available through Section 179 for business vehicles and credits for electric vehicles. Modern car shopping has become more transparent, with 95% of shoppers beginning their search online, allowing for better research and negotiation leverage before visiting dealerships.
1-Page Summary
The auto industry is experiencing a period of transition, with market demand fluctuating, leasing becoming a key to stability, and tariffs shaping the landscape.
The auto market has undergone a series of shifts with a spike in demand followed by a noticeable deceleration.
The market witnessed a significant demand in April and May with high sales, but as June rolled in, a slowdown began with dealers reporting a decrease in their lead-to-sales conversion rates by 10-20%. This slowdown suggests that affordability concerns may be impacting the average consumer. Despite these fluctuations, the market is characterized as stable and healthy, with transaction prices for consumers decreasing.
There has been an improvement in vehicle affordability as the income weeks required to purchase a vehicle decreased from 42-43 weeks to the high 30s. This improvement does not necessarily indicate that vehicle prices have lowered significantly, but rather that people's earnings have increased over the last two years. Additionally, Yossi Levi points out that electric vehicle (EV) prices have fallen if certain income criteria are met.
Leasing is emerging as a solution for consumers looking to manage high vehicle costs.
Leasing now represents the most affordable monthly payment option for consumers who are mostly shopping by monthly payment. As leasing offers the lowest monthly payments, it has become an attractive choice for many.
As more people are deterred by high vehicle prices, leasing as a percentage of all sales is experiencing an uptick. This trend indicates that leasing is becoming an increasingly popular means of obtaining a vehicle without the burden of its full price.
Macro Trends and Changes in the Auto Industry
Yossi Levi provides several strategies for those looking to get the best deals on vehicles, whether through leasing or purchasing.
Leasing a car might be the way to go for affordable payments and a newer vehicle experience.
Levi suggests starting with research on the best lease deals, focusing on vehicle classes like SUVs or sedans. Brands like Jeep and Hyundai are currently offering attractive leasing options for their electric vehicles, while others like Toyota might not have as many deals due to a lower supply.
He further details the benefits of leasing, such as the advantage of lower payments compared to buying and avoiding high sticker prices. Levi highlights that leases are particularly attractive with makes like Jeep, which has lucrative short-term lease options for two to three years, offering the chance to drive a new car regularly without a long-term commitment.
Levi also notes that lease deals can vary by region based on the supply and demand dynamics, with brands like Ford, Audi, GM, and Jeep generally having a higher supply and more likely to offer deals.
Levi discusses the potential benefits of timing car purchases to save more.
Dealers often have volume goals set by manufacturers and are incentivized to sell a certain number of cars to get a bonus. They might be willing to sell cars at a loss at the end of the month or the quarter to meet these goals and secure the bonus.
He also suggests tracking when new models are released, which is a good indicator of when older models will be discounted. As new models come into dealerships, there is a push to clear prior year inventory, often resulting in discounts for models from the previous year.
Building relationships with reputable sales professionals can greatly enh ...
Strategies For Getting Best Deals on Cars
Levi offers practical advice for consumers looking to negotiate the best deal on their next car purchase or lease, focusing on understanding trade-in value and tax incentives, as well as leveraging transparency and choice in the modern marketplace.
Levi points out that dealerships are eager for quality used inventory, as finding such inventory at auctions is challenging. This need for inventory gives consumers leverage when trading in a vehicle, as dealers can profit from both the new sale and the resale of the trade-in. When a consumer trades in a vehicle, the dealer's potential to resell it for profit can give the consumer negotiation power.
Given that dealers can make a tidy profit from reselling a trade-in vehicle, consumers should remember this fact during negotiations to better leverage their trade-in value.
Levi and Nicole Lapin discuss the IRS tax code's Section 179, which allows for a significant tax deduction for business-use vehicles weighing over 6,000 pounds. However, the vehicle must be used for business more than 50% of the time. It's crucial to remember that the vehicle's use in business must be genuine and that a new bill under the current administration could allow depreciation against taxes from Section 179 up to 100%. Still, Levi cautions against purchasing a vehicle solely for the sake of the tax write-off and suggests that buyers should not let tax incentives drive their purchasing decisions.
The tax credits provided on electric vehicles (up to $7,500 for new and $4,000 for used EVs) are substantial and have contributed to the increasing market share of EVs. However, there is uncertainty regarding the market share once the incentives expire in Q4 of 2025. Additionally, Levi notes that the new auto loan deduction may have limited impact on influencing vehicle sales and that consumers should verify the actual benefit before factoring it into their purchase.
Tips For Navigating the Car Buying/Leasing Process
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