In this episode of Modern Wisdom, Joshua Citarella examines how young people, particularly those aged 12-17, engage with politics in online spaces. He explores the way political ideologies spread through meme culture and social media, describing how casual online interactions can evolve into echo chambers for extreme views. Citarella also discusses how unlimited internet access has changed the way youth encounter and collect political beliefs, comparing it to collecting trading cards.
The conversation delves into the current state of political movements and their ability to connect with young people online. Citarella analyzes why right-wing populism has gained traction among young men, while traditional left-wing messaging struggles to resonate with this demographic. The discussion covers how political movements use internet culture, memes, and aesthetics to spread their messages, and how the line between ironic engagement and genuine belief often blurs in online spaces.

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Joshua Citarella explores how online activity shapes political engagement among youth, particularly those aged 12-17. He notes that unlimited online access has transformed how young people encounter and collect political ideologies, comparing it to collecting Pokémon cards. This environment, especially post-2008, has led youth to explore increasingly diverse and extreme political views, from anarcho-primitivism to neo-monarchism.
Citarella explains how political discourse spreads through memes and shitposting, creating a blurred line between ironic content and genuine beliefs. He describes how online spaces can evolve from casual meme-sharing into echo chambers for extreme views, while noting that mainstream journalists often misinterpret youth online behavior as definitive proof of political beliefs.
Citarella observes a significant shift in conservative politics among young people, moving away from economic libertarianism toward right-wing populism. He points to the growing appeal of Trump among young men in 2024, attributing this partly to 40 years of downward mobility in the United States. The discussion highlights Nick Fuentes's success in attracting young followers through meme-driven right-wing content, despite competing on smaller platforms than other influencers.
According to Citarella, the political left's focus on university-influenced activism and identity politics has created a disconnect with young men facing economic challenges. He suggests that the left's shift away from traditional working-class concerns like wages and trade unionism has left a void that right-wing populism increasingly fills. Chris Williamson adds that "purity spirals" within left-leaning groups often push away potential allies who don't meet strict ideological criteria.
Citarella describes how online forums, meme culture, and aesthetics have become crucial tools for political influence. He points to Trump as "one of the greatest posters of all time," noting his strategic use of internet-savvy graphics. The "America First" aesthetic, particularly as employed by figures like Nick Fuentes, has proven especially effective at resonating with online youth culture. Citarella suggests that while some political expression online begins as performative, the line between ironic engagement and genuine belief often becomes indistinguishable over time.
1-Page Summary
Joshua Citarella discusses the significant impact that online activity has on the political engagement and discourse among youth, particularly the rise of diverse and sometimes extreme political views.
Citarella expresses interest in the "mimetic activity of teenagers," especially those aged 12 to 17, and how they engage with a myriad of political ideologies online. He suggests that the transformation of the media environment, giving access to the "infinite world of all text and history," is equivalent to more than what a public library once offered. This virtually unlimited access has allowed young individuals to accumulate knowledge of various ideologies, comparable to collecting Pokémon, which might replace deeper political engagement.
Citarella touches upon the political journeys of young individuals, initially supporting Bernie Sanders before transitioning to more extreme views, as seen in an exclusive Discord server discussing activist writings and memes, some even including improvised explosive devices. He correlates the lack of consensus in the post-2008 world as a contributing factor to Gen Z's openness to various ideologies. This has led them to explore a range of beliefs, including anarcho-primitivism and neo-monarchism, as they grew up in a world with no clear political answers.
The hosts discuss how pseudo-anonymous internet personas and figures like Bronze Age pervert and Alpaca Aurelius have influenced an array of topics online including health and fitness. Citarella likens early internet activity to drawing offensive content with a Sharpie in school bathrooms, indicating the varied views and expressions that the internet facilitates. He points out that mainstream journalists often misinterpret youthful online behavior, such as meme creation or trolling, as a definitive proof of holding extreme political beliefs.
The concept of the Overton window was discussed, suggesting that it now accommodates a wider range of political debates beyond typical Democrats and Republicans to ideologies such as primitivism and transhumanism.
Citarella and Williamson delve into how young individuals’ political journeys start with mimetic activity that initially reaches wide audiences and later funnels into niche communities with more extreme views. They discuss the rise of teenagers free from morality online who engage in shitposting and exaggerate poli ...
Changing Nature of Political Engagement and Discourse Online
Joshua Citarella has observed the notable shift in conservative politics among young people, away from traditional economic libertarianism towards a more resonant right-wing populism.
Citarella notes an "enormous shift of young men towards Trump in 2024," signaling the growing appeal of Trump's right-wing populism among the youth. He indicates that young conservatives are recognizing that a market-oriented approach has led to undue inequality.
Citarella points out a continued downward mobility in the United States for the past 40 years, which affects young people facing a future with less promise for upward mobility compared to older generations. He adds that traditional labor-aligned constituencies are increasingly supporting right-wing populist candidates.
Nick Fuentes and his America First Political Action Conference represent an intersection of internet subculture with real-life political organization, Citarella says. Carlson questions why Fuentes resonates with young audiences, hinting at the power of Fuentes's internet persona. Citarella highlights Fuentes's success in captivating young followers, despite competing on a smaller platform than personalities like Hassan Piker. The tense situation in Gaza helped amplify Fuentes's presence on social media, and he filled the role of an antagonist to the establishme ...
Rise of Right-Wing Populism's Appeal to Youth
Joshua Citarella and Chris Williamson outline challenges that prevent the political left from engaging effectively with young men.
Citarella conveys concern that the political activism influenced by university and elite media focuses on issues that resonate little with individuals struggling to make ends meet, such as reducing consumption. He suggests that young men are leaving movements that do not resonate with their personal and economic challenges and seeking alternatives. Citarella highlights the contemporary left's failure to create space for young men, thus driving them to other ideologies.
He observes young men gravitating toward different political ideologies due to feeling excluded from left organizations. Citarella discusses the left's shift from issues that historically resonated with working-class men, such as wages and trade unionism, to a focus on identity politics framed in elite academic rhetoric. Such a disconnect is possibly contributing to the rise of right-wing populism, as these men are disillusioned by the lack of attention to workplace power and earnings potential in the labor market.
Citarella points to a meme suggesting that physical self-improvement activities like lifting weights are at odds with left-wing political beliefs, indicating a wider perception issue. Despite his personal experiments in hypermasculinity that left his political views unchanged, the implication points to a societal expectation aligning masculinity with non-left ideologies.
Furthermore, when young men attempt to part ...
Political Left Struggles to Connect With Young Men
Joshua Citarella reflects on the current landscape of online political influence, noting a significant shift toward the right-wing populism that utilizes online platforms and memetic strategies. Notable political figures like Donald Trump have taken full advantage of this shift, as seen in their widespread use of memes for political influence.
Citarella highlights how online forums, meme culture, and aesthetics play pivotal roles in political dialogue and influence, particularly amongst young internet users who engage in 'shitposting' and sharing memes, potentially impacting politics.
Trump has been referred to by Citarella as perhaps one of the greatest posters of all time, indicating his considerable influence in online culture through memes and posts. Trump's strategic use of graphically designed materials that showed a high level of internet aesthetics literacy further demonstrates this influence.
The popularity of figures like Nick Fuentes and the “America First” movement has been amplified by an aesthetic that resonates with online youth culture. Citarella discusses the "optics debate" within the right, especially after events like the Unite the Right rally, suggesting that an American "cowboy" image is more appealing to the American audience. Fuentes, with his "America First" brand, broke through to mainstream recognition as he was featured on platforms like Tucker Carlson's show and discussed by The New York Times, indicative of his memetic influence.
Citarella and Williamson discuss the difficulty of "early detection" of political trends and how the line between what starts as performative and what becomes genuine belief is blurred. They talk about the performative nature of politics, comparing it with kayfabe in wrestling, and how the authenticity of political expressions, often couched in memes, is frequently questioned. The blurred line is evident when considering the competitive and hyperbolic nature of online discussion among teenagers, where irony and genuine political beliefs can be indistinguishable.
Citarella insinuates that while institutions such as the mainstream media might dismiss significant online behavior of youth as inconseque ...
The Intersection of Politics, Online Culture, and Aesthetics
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