Podcasts > Modern Wisdom > #1032 - Joshua Citarella - The Dark Subcultures of Online Politics

#1032 - Joshua Citarella - The Dark Subcultures of Online Politics

By Chris Williamson

In this episode of Modern Wisdom, Joshua Citarella examines how young people, particularly those aged 12-17, engage with politics in online spaces. He explores the way political ideologies spread through meme culture and social media, describing how casual online interactions can evolve into echo chambers for extreme views. Citarella also discusses how unlimited internet access has changed the way youth encounter and collect political beliefs, comparing it to collecting trading cards.

The conversation delves into the current state of political movements and their ability to connect with young people online. Citarella analyzes why right-wing populism has gained traction among young men, while traditional left-wing messaging struggles to resonate with this demographic. The discussion covers how political movements use internet culture, memes, and aesthetics to spread their messages, and how the line between ironic engagement and genuine belief often blurs in online spaces.

#1032 - Joshua Citarella - The Dark Subcultures of Online Politics

This is a preview of the Shortform summary of the Dec 13, 2025 episode of the Modern Wisdom

Sign up for Shortform to access the whole episode summary along with additional materials like counterarguments and context.

#1032 - Joshua Citarella - The Dark Subcultures of Online Politics

1-Page Summary

Changing Nature of Political Engagement and Discourse Online

Joshua Citarella explores how online activity shapes political engagement among youth, particularly those aged 12-17. He notes that unlimited online access has transformed how young people encounter and collect political ideologies, comparing it to collecting Pokémon cards. This environment, especially post-2008, has led youth to explore increasingly diverse and extreme political views, from anarcho-primitivism to neo-monarchism.

Citarella explains how political discourse spreads through memes and shitposting, creating a blurred line between ironic content and genuine beliefs. He describes how online spaces can evolve from casual meme-sharing into echo chambers for extreme views, while noting that mainstream journalists often misinterpret youth online behavior as definitive proof of political beliefs.

Rise of Right-Wing Populism's Appeal to Youth

Citarella observes a significant shift in conservative politics among young people, moving away from economic libertarianism toward right-wing populism. He points to the growing appeal of Trump among young men in 2024, attributing this partly to 40 years of downward mobility in the United States. The discussion highlights Nick Fuentes's success in attracting young followers through meme-driven right-wing content, despite competing on smaller platforms than other influencers.

Political Left Struggles to Connect With Young Men

According to Citarella, the political left's focus on university-influenced activism and identity politics has created a disconnect with young men facing economic challenges. He suggests that the left's shift away from traditional working-class concerns like wages and trade unionism has left a void that right-wing populism increasingly fills. Chris Williamson adds that "purity spirals" within left-leaning groups often push away potential allies who don't meet strict ideological criteria.

The Intersection of Politics, Online Culture, and Aesthetics

Citarella describes how online forums, meme culture, and aesthetics have become crucial tools for political influence. He points to Trump as "one of the greatest posters of all time," noting his strategic use of internet-savvy graphics. The "America First" aesthetic, particularly as employed by figures like Nick Fuentes, has proven especially effective at resonating with online youth culture. Citarella suggests that while some political expression online begins as performative, the line between ironic engagement and genuine belief often becomes indistinguishable over time.

1-Page Summary

Additional Materials

Clarifications

  • Anarcho-primitivism is a political philosophy that advocates for a return to pre-industrial, hunter-gatherer societies, rejecting modern technology and civilization. Neo-monarchism is a modern movement that supports the restoration or strengthening of monarchical rule, often idealizing traditional hierarchical authority. Both represent extreme and contrasting political ideologies found in online youth discourse. They illustrate the wide range of views young people explore in digital spaces.
  • Shitposting refers to deliberately posting low-quality, absurd, or provocative content online to disrupt conversations or provoke reactions. In political discourse, it blurs the line between serious debate and satire, making it hard to discern genuine beliefs. It often spreads memes that mix irony with extremist ideas, influencing youth culture subtly. This tactic can normalize extreme views by embedding them in humor and casual online interactions.
  • Echo chambers are online environments where people are exposed mostly to opinions that match their own. They form through algorithms that show users content similar to what they already engage with. This limits exposure to differing viewpoints and reinforces existing beliefs. Over time, this can intensify polarization and reduce critical thinking.
  • "40 years of downward mobility in the United States" refers to the long-term trend where many Americans, especially younger generations, have experienced stagnating or declining economic opportunities compared to previous generations. This includes lower real wages, reduced job security, and fewer chances for upward social movement. Factors contributing to this trend include globalization, technological changes, and weakening labor unions. These economic challenges have influenced political attitudes and increased appeal for populist movements promising change.
  • Nick Fuentes is a far-right political commentator and activist known for promoting white nationalist and extremist views. He gained influence by using internet memes and social media to appeal to young, disaffected men. Fuentes organizes events and streams content that blend political rhetoric with online culture aesthetics. His approach resonates with youth seeking identity and community outside mainstream politics.
  • "Purity spirals" refer to a dynamic where members of a group compete to show they hold the most "correct" or "pure" beliefs. This often leads to increasingly extreme demands for ideological conformity. People who don't fully align with these strict standards may be excluded or criticized. This process can fragment groups and push away potential supporters.
  • Identity politics focuses on issues and rights specific to social groups defined by race, gender, sexuality, or ethnicity. Traditional working-class concerns prioritize economic issues like wages, job security, and labor rights. The left's emphasis on identity politics often shifts attention away from these economic struggles. This shift can alienate working-class individuals who feel their material needs are overlooked.
  • The "America First" aesthetic refers to visual and cultural symbols promoting nationalist and populist themes centered on prioritizing American interests. It often includes patriotic imagery, bold fonts, and slogans emphasizing sovereignty, economic protectionism, and cultural identity. Politically, it signals a rejection of globalism and multiculturalism, appealing to a sense of traditionalism and perceived national decline. Culturally, it resonates with youth online by blending meme culture with strong, clear messaging.
  • Performative political expression means sharing or acting out political views mainly to fit in, entertain, or provoke, rather than from deep conviction. Genuine belief reflects sincere commitment to those views, influencing real opinions and actions. Online, irony and memes blur these lines, making it hard to tell if someone truly believes what they post. Over time, repeated performative acts can sometimes turn into genuine beliefs.
  • Meme culture uses humor, satire, and symbolism to simplify complex political ideas, making them more accessible and shareable. Memes often blur the line between joke and serious opinion, influencing how people perceive and adopt political views. They create in-group identities and reinforce beliefs through repeated exposure within online communities. This dynamic accelerates the spread of both mainstream and fringe ideologies among youth.
  • The comparison to "collecting Pokémon cards" highlights how young people casually gather a wide variety of political ideas without deep commitment. Like collecting cards for fun or status, they sample ideologies as cultural items rather than fixed beliefs. This process emphasizes exploration and variety over consistent political identity. It reflects a playful, non-linear approach to political engagement shaped by online culture.
  • Economic libertarianism emphasizes minimal government intervention in markets and personal freedoms, appealing to youth who prioritize individual choice and free markets. Right-wing populism, by contrast, focuses on national identity, anti-elitism, and often advocates protectionist economic policies. The shift reflects young people's growing economic insecurity and desire for policies addressing job loss and cultural change. This change moves focus from abstract economic freedom to tangible concerns about community and national belonging.

Counterarguments

  • While online access has indeed changed how youth engage with political ideologies, it's also possible that the comparison to collecting Pokémon cards trivializes the depth and seriousness with which some young people approach these topics.
  • The assertion that youth are exploring more extreme political views might be overemphasized; many young people still hold moderate or mainstream political views.
  • The idea that memes and shitposting blur the line between irony and genuine belief could be overstated; some argue that young people are capable of discerning the difference and engaging critically with such content.
  • The claim that online spaces inevitably evolve into echo chambers for extreme views may not account for the diverse experiences of young people online, many of whom participate in varied and opposing political discussions.
  • The suggestion that mainstream journalists consistently misinterpret youth online behavior might not recognize the efforts of some journalists to deeply understand and accurately report on these nuances.
  • The shift among young conservatives towards right-wing populism may not be as uniform as suggested; there could still be a significant number of young people who support economic libertarianism or other conservative ideologies.
  • The connection between Trump's appeal and economic mobility could be more complex, with other factors such as cultural and social issues also playing significant roles.
  • The focus on Nick Fuentes might overlook the broader landscape of right-wing influencers and the variety of content that appeals to young followers.
  • The criticism of the political left's focus on identity politics and university-influenced activism may not acknowledge the ways in which these movements also resonate with and address the concerns of many young people, including young men.
  • The concept of "purity spirals" within left-leaning groups could be a simplification and not representative of the inclusivity and diversity of thought within many progressive communities.
  • The effectiveness of the "America First" aesthetic and Trump's online strategy might not take into account the broader societal and cultural factors that contribute to their success or failure.
  • The idea that political expression online often starts as performative and becomes genuine might not consider the ongoing performative aspects of online political engagement for some individuals.

Get access to the context and additional materials

So you can understand the full picture and form your own opinion.
Get access for free
#1032 - Joshua Citarella - The Dark Subcultures of Online Politics

Changing Nature of Political Engagement and Discourse Online

Joshua Citarella discusses the significant impact that online activity has on the political engagement and discourse among youth, particularly the rise of diverse and sometimes extreme political views.

Rise of Diverse and Extreme Political Views Online Among Youth

Online Access Exposes Young People to Diverse and Extreme Political Beliefs

Citarella expresses interest in the "mimetic activity of teenagers," especially those aged 12 to 17, and how they engage with a myriad of political ideologies online. He suggests that the transformation of the media environment, giving access to the "infinite world of all text and history," is equivalent to more than what a public library once offered. This virtually unlimited access has allowed young individuals to accumulate knowledge of various ideologies, comparable to collecting Pokémon, which might replace deeper political engagement.

Post-2008 Political Disunity Prompts Youth to Explore Anarcho-Primitivism and Neo-monarchism

Citarella touches upon the political journeys of young individuals, initially supporting Bernie Sanders before transitioning to more extreme views, as seen in an exclusive Discord server discussing activist writings and memes, some even including improvised explosive devices. He correlates the lack of consensus in the post-2008 world as a contributing factor to Gen Z's openness to various ideologies. This has led them to explore a range of beliefs, including anarcho-primitivism and neo-monarchism, as they grew up in a world with no clear political answers.

Sharing Political Memes Online Spreads Unconventional Views Rapidly, Blurring Lines Between Ironic Shitposting and Genuine Beliefs

The hosts discuss how pseudo-anonymous internet personas and figures like Bronze Age pervert and Alpaca Aurelius have influenced an array of topics online including health and fitness. Citarella likens early internet activity to drawing offensive content with a Sharpie in school bathrooms, indicating the varied views and expressions that the internet facilitates. He points out that mainstream journalists often misinterpret youthful online behavior, such as meme creation or trolling, as a definitive proof of holding extreme political beliefs.

The concept of the Overton window was discussed, suggesting that it now accommodates a wider range of political debates beyond typical Democrats and Republicans to ideologies such as primitivism and transhumanism.

Citarella and Williamson delve into how young individuals’ political journeys start with mimetic activity that initially reaches wide audiences and later funnels into niche communities with more extreme views. They discuss the rise of teenagers free from morality online who engage in shitposting and exaggerate poli ...

Here’s what you’ll find in our full summary

Registered users get access to the Full Podcast Summary and Additional Materials. It’s easy and free!
Start your free trial today

Changing Nature of Political Engagement and Discourse Online

Additional Materials

Clarifications

  • "Mimetic activity" refers to the act of imitating or copying behaviors, ideas, or expressions seen in others. In political engagement, it means young people adopt and replicate political views or styles they encounter online, often without deep understanding. This imitation helps spread ideas rapidly and shapes their political identity through social interaction. It highlights how political beliefs can be influenced more by social trends than by deliberate, informed choices.
  • Anarcho-primitivism is a political philosophy that advocates for a return to pre-industrial, hunter-gatherer societies, rejecting modern technology and civilization as harmful. Neo-monarchism is a modern revival or adaptation of monarchist ideas, supporting strong centralized rule or monarchy as a solution to political instability. Both ideologies are considered fringe and often appeal to youth disillusioned with mainstream politics. They represent opposite ends of the political spectrum—one anti-technology and anti-state, the other favoring hierarchical authority.
  • Bronze Age Pervert is an online pseudonymous figure known for promoting a controversial blend of far-right ideas and a glorification of ancient warrior cultures. Alpaca Aurelius is a similar internet persona who mixes philosophical and fitness advice with unconventional political views. Both have gained followings among young internet users exploring alternative ideologies. Their relevance lies in influencing online youth culture and political discourse through memes and provocative content.
  • The Overton window is the range of political ideas considered acceptable or mainstream in public discourse at a given time. Ideas outside this window are seen as too radical or extreme to gain widespread support. Shifts in the window occur when public opinion changes, making previously fringe ideas more acceptable or vice versa. This concept helps explain how political debates evolve and which policies become viable.
  • Shitposting is the act of deliberately posting low-quality, provocative, or absurd content online to disrupt conversations or provoke reactions. In political discourse, it blurs the line between serious beliefs and ironic or exaggerated statements. This tactic can spread unconventional ideas rapidly and create confusion about genuine political views. It often serves as a form of social or political commentary masked by humor or absurdity.
  • "Ironic shitposting" involves posting exaggerated, offensive, or absurd content online primarily for humor, provocation, or social commentary, without sincerely endorsing the views expressed. In contrast, "genuine political beliefs" reflect a person's true ideological convictions and values. The confusion arises because ironic posts can mimic extreme views, making it hard to tell if the poster truly believes them. This ambiguity allows some users to explore or test ideas without committing to them seriously.
  • Pseudo-anonymous internet personas are online identities that hide a user's real name but maintain a consistent character or style. They allow individuals to express controversial or extreme views without personal repercussions. These personas can build followings and influence online discourse by spreading ideas widely. Their anonymity encourages bold or provocative content that might not be shared openly in real life.
  • The mention of "improvised explosive devices" (IEDs) in online discussions refers to some fringe or extremist groups sharing information or content related to making or using homemade bombs. This is often illegal and dangerous, reflecting the extreme nature of certain online subcultures. Such ref ...

Counterarguments

  • The idea that online access may replace deeper political engagement could be countered by arguing that online platforms can also facilitate deeper engagement by providing access to in-depth materials, discussions, and communities that are politically active.
  • While the text suggests that post-2008 political disunity has led to openness to extreme ideologies, one could argue that such openness also allows for the exploration of more moderate or nuanced views that don't fit within traditional political categories.
  • The transition from supporting mainstream political figures to exploring extreme views is not a universal trajectory for young individuals; many may remain committed to mainstream politics or become disengaged rather than radicalized.
  • The assertion that sharing political memes blurs the lines between irony and genuine beliefs could be challenged by the view that most individuals are capable of discerning the difference and that memes can be a form of sophisticated political commentary.
  • The influence of pseudo-anonymous internet personas might be overstated, as their impact could be limited to specific online subcultures rather than reflecting broader trends in youth political engagement.
  • The expansion of the Overton window to include more radical ideologies does not necessarily mean these views are gaining significant traction or acceptance in mainstream society.
  • The claim that fringe internet communities have a real-world impact on young people's beliefs could be countered by emphasizing the resilience and critical thinking skills of young individuals, ...

Get access to the context and additional materials

So you can understand the full picture and form your own opinion.
Get access for free
#1032 - Joshua Citarella - The Dark Subcultures of Online Politics

Rise of Right-Wing Populism's Appeal to Youth

Joshua Citarella has observed the notable shift in conservative politics among young people, away from traditional economic libertarianism towards a more resonant right-wing populism.

Shift of Conservative Politics: From Economic Libertarianism to Right-Wing Populism

Citarella notes an "enormous shift of young men towards Trump in 2024," signaling the growing appeal of Trump's right-wing populism among the youth. He indicates that young conservatives are recognizing that a market-oriented approach has led to undue inequality.

Labor-Aligned Constituencies Shift To Right-Wing Populists Due to Neoliberal Impacts and Downward Mobility

Citarella points out a continued downward mobility in the United States for the past 40 years, which affects young people facing a future with less promise for upward mobility compared to older generations. He adds that traditional labor-aligned constituencies are increasingly supporting right-wing populist candidates.

The Rise of Nick Fuentes, Who Gained Young Followers With a Meme-Driven Right-Wing Brand

Nick Fuentes and his America First Political Action Conference represent an intersection of internet subculture with real-life political organization, Citarella says. Carlson questions why Fuentes resonates with young audiences, hinting at the power of Fuentes's internet persona. Citarella highlights Fuentes's success in captivating young followers, despite competing on a smaller platform than personalities like Hassan Piker. The tense situation in Gaza helped amplify Fuentes's presence on social media, and he filled the role of an antagonist to the establishme ...

Here’s what you’ll find in our full summary

Registered users get access to the Full Podcast Summary and Additional Materials. It’s easy and free!
Start your free trial today

Rise of Right-Wing Populism's Appeal to Youth

Additional Materials

Counterarguments

  • The shift among young conservatives might not be as homogeneous as suggested; there could be a diverse range of political views within the youth that are not captured by the focus on right-wing populism.
  • Support for Trump in 2024 among young men could be influenced by factors other than political ideology, such as economic concerns or a reaction against perceived political correctness.
  • The perception that market-oriented approaches cause inequality might overlook the complexities of economic systems and the potential benefits of free markets in fostering innovation and growth.
  • The issue of downward mobility is multifaceted and could be influenced by a variety of factors, including technological change and globalization, not just political ideologies or policies.
  • The increase in support for right-wing populists among traditional labor-aligned constituencies might be more nuanced, with other factors such as cultural issues or identity politics playing a role.
  • The appeal of figures like Nick Fuentes could be overstated, and his influence might not be as widespread among the youth as suggested, or it could be a temporary phenomenon.
  • The role of the Gaza conflict in amplifying Fuentes's presence might not be directly related to his appeal among young followers but could be coincidental or due to other external factors.
  • The "hooverin ...

Actionables

  • You can explore the changing political landscape by starting conversations with peers to understand the shift toward right-wing populism among young conservatives. Ask open-ended questions to gauge their perspectives on economic policies, social issues, and political candidates, which can provide real-world insights into the trends mentioned.
  • Engage with a variety of political content online to observe firsthand how internet subcultures and memes influence political discourse. Follow different political figures and communities across social media platforms, noting the strategies they use to engage their audience and how they frame their messages to resonate with followers.
  • Reflect on your own political beliefs an ...

Get access to the context and additional materials

So you can understand the full picture and form your own opinion.
Get access for free
#1032 - Joshua Citarella - The Dark Subcultures of Online Politics

Political Left Struggles to Connect With Young Men

Joshua Citarella and Chris Williamson outline challenges that prevent the political left from engaging effectively with young men.

Neglect of Young Men's Concerns Leads to Alternate Ideologies

Left-Leaning Politics Often Dismisses Young Men's Needs, Driving Them Elsewhere

Citarella conveys concern that the political activism influenced by university and elite media focuses on issues that resonate little with individuals struggling to make ends meet, such as reducing consumption. He suggests that young men are leaving movements that do not resonate with their personal and economic challenges and seeking alternatives. Citarella highlights the contemporary left's failure to create space for young men, thus driving them to other ideologies.

Left's Failure to Mobilize Working-Class Men Fuels Right-Wing Populism's Appeal

He observes young men gravitating toward different political ideologies due to feeling excluded from left organizations. Citarella discusses the left's shift from issues that historically resonated with working-class men, such as wages and trade unionism, to a focus on identity politics framed in elite academic rhetoric. Such a disconnect is possibly contributing to the rise of right-wing populism, as these men are disillusioned by the lack of attention to workplace power and earnings potential in the labor market.

Identity Politics vs. Working-Class Concerns Alienate Young Male Voters

Citarella points to a meme suggesting that physical self-improvement activities like lifting weights are at odds with left-wing political beliefs, indicating a wider perception issue. Despite his personal experiments in hypermasculinity that left his political views unchanged, the implication points to a societal expectation aligning masculinity with non-left ideologies.

Furthermore, when young men attempt to part ...

Here’s what you’ll find in our full summary

Registered users get access to the Full Podcast Summary and Additional Materials. It’s easy and free!
Start your free trial today

Political Left Struggles to Connect With Young Men

Additional Materials

Counterarguments

  • The political left is diverse and includes many factions that do focus on economic issues and the concerns of young men, such as progressive movements advocating for higher minimum wages, universal healthcare, and affordable education.
  • Some argue that identity politics and working-class issues are not mutually exclusive and that the left can address both simultaneously, recognizing the intersectionality of oppression and economic inequality.
  • The perception that physical self-improvement and left-wing political beliefs are at odds may be a stereotype that does not reflect the actual diversity of thought and lifestyle within left-leaning communities.
  • The rise of right-wing populism may not be solely due to the left's failure to engage young men but could also be influenced by broader societal trends, economic factors, and the appeal of populist messaging.
  • The concept of "purity spirals" within left-leaning groups may be overstated, and while some groups may exhibit this behavior, it is not representative of all left-wing organizations or movements.
  • The left's focus on identity politics has been instrumental in advancing the rights and recognition of marginalized groups, and some argue that this focus is essential for achieving a just society.
  • The engagement of young men in political movements is complex and ...

Actionables

  • You can start a blog or social media page focused on discussing economic challenges and practical solutions for young men, emphasizing the importance of addressing these issues within left-leaning political discourse. By creating content that resonates with the economic struggles of young men, you provide a platform that bridges the gap between their concerns and political activism. For example, write about how policies on minimum wage or trade unionism directly impact young men's lives, and share stories of individuals who have benefited from such policies.
  • Consider forming a local discussion group with young men from various backgrounds to talk about their personal and economic challenges, and how these can be addressed through political action. This grassroots approach allows for the exchange of ideas and concerns that may not be currently represented in mainstream left-wing movements. You might meet in community centers or online forums, ensuring the space is inclusive and focused on constructive dialogue about class issues and workplace empowerment.
  • Engage with young men at places they fr ...

Get access to the context and additional materials

So you can understand the full picture and form your own opinion.
Get access for free
#1032 - Joshua Citarella - The Dark Subcultures of Online Politics

The Intersection of Politics, Online Culture, and Aesthetics

Joshua Citarella reflects on the current landscape of online political influence, noting a significant shift toward the right-wing populism that utilizes online platforms and memetic strategies. Notable political figures like Donald Trump have taken full advantage of this shift, as seen in their widespread use of memes for political influence.

Aesthetics, Memes, and Online Influence in Politics

Citarella highlights how online forums, meme culture, and aesthetics play pivotal roles in political dialogue and influence, particularly amongst young internet users who engage in 'shitposting' and sharing memes, potentially impacting politics.

The Rise of Figures Like Donald Trump Using Online Memes for Political Influence

Trump has been referred to by Citarella as perhaps one of the greatest posters of all time, indicating his considerable influence in online culture through memes and posts. Trump's strategic use of graphically designed materials that showed a high level of internet aesthetics literacy further demonstrates this influence.

"America First" Aesthetics in Online Communication Resonating With Youth

The popularity of figures like Nick Fuentes and the “America First” movement has been amplified by an aesthetic that resonates with online youth culture. Citarella discusses the "optics debate" within the right, especially after events like the Unite the Right rally, suggesting that an American "cowboy" image is more appealing to the American audience. Fuentes, with his "America First" brand, broke through to mainstream recognition as he was featured on platforms like Tucker Carlson's show and discussed by The New York Times, indicative of his memetic influence.

Blurring the Line Between Ironic Performative Politics and Genuine Belief in Youth Ideology Online

Citarella and Williamson discuss the difficulty of "early detection" of political trends and how the line between what starts as performative and what becomes genuine belief is blurred. They talk about the performative nature of politics, comparing it with kayfabe in wrestling, and how the authenticity of political expressions, often couched in memes, is frequently questioned. The blurred line is evident when considering the competitive and hyperbolic nature of online discussion among teenagers, where irony and genuine political beliefs can be indistinguishable.

Citarella insinuates that while institutions such as the mainstream media might dismiss significant online behavior of youth as inconseque ...

Here’s what you’ll find in our full summary

Registered users get access to the Full Podcast Summary and Additional Materials. It’s easy and free!
Start your free trial today

The Intersection of Politics, Online Culture, and Aesthetics

Additional Materials

Clarifications

  • Right-wing populism is a political ideology combining conservative or nationalist policies with populist rhetoric that claims to represent the "common people" against elites. It often emphasizes immigration control, national sovereignty, and traditional cultural values. This movement uses simple, direct language and emotional appeals to mobilize support. It frequently leverages social media and online platforms to spread its message.
  • Memetic strategies in politics refer to the use of memes—simple, often humorous images or videos—to spread political messages quickly and widely online. These memes leverage internet culture to engage younger audiences and shape opinions through easily shareable content. They can simplify complex ideas, create emotional resonance, and influence public discourse subtly but effectively. This approach exploits the viral nature of social media to amplify political influence beyond traditional methods.
  • Joshua Citarella is a researcher and artist known for studying internet culture and its impact on politics. He analyzes how online communities and memes influence political movements, especially among youth. His work is valued for blending ethnographic research with digital media analysis. This makes his perspective important for understanding modern political communication.
  • "Shitposting" refers to the act of posting low-quality, absurd, or intentionally provocative content online. It is often used to disrupt conversations, mock serious topics, or create humor through irony and exaggeration. In online culture, shitposting can influence political dialogue by spreading memes that blur sincerity and satire. This makes it a powerful tool for shaping opinions, especially among younger internet users.
  • Internet aesthetics literacy refers to the ability to understand and use visual styles, symbols, and design trends common in online culture. It involves recognizing how images, memes, and graphics communicate messages or emotions effectively within digital communities. This literacy helps individuals create content that resonates with specific online audiences. Mastery of these aesthetics can enhance political or social influence on the internet.
  • The "America First" movement is a nationalist political ideology prioritizing U.S. interests above international cooperation. It gained prominence during Donald Trump's 2016 presidential campaign, emphasizing immigration restriction, economic protectionism, and military strength. The phrase originally dates back to a pre-World War II isolationist group opposing U.S. involvement in foreign wars. Today, it is associated with right-wing populism and a focus on American sovereignty.
  • Nick Fuentes is a far-right political commentator known for promoting white nationalist and extremist views. He gained attention through online platforms and livestreams, appealing to younger audiences with provocative rhetoric. Fuentes is associated with the "America First" movement, which emphasizes nationalist and anti-immigration policies. His presence in media and politics has sparked controversy and debate about the influence of extremist ideologies online.
  • The "optics debate" refers to disagreements within right-wing politics about how their movement should appear publicly to gain broader acceptance. Some argue for a more polished, mainstream image to attract moderate supporters. Others prefer a raw, confrontational style that appeals to the base but risks alienating outsiders. This debate influences messaging, symbolism, and public behavior strategies.
  • The Unite the Right rally was a white nationalist event held in Charlottesville, Virginia, in August 2017. It led to violent clashes between far-right groups and counter-protesters, resulting in deaths and injuries. The rally exposed deep divisions in American society and sparked widespread condemnation of extremist ideologies. It also influenced how right-wing groups reconsidered their public image and messaging strategies.
  • "Kayfabe" is a wrestling term for maintaining the illusion that scripted events and rivalries are real. Wrestlers act as if their staged conflicts and personas are genuine, both in and out of the ring. The analogy to politics suggests that some political behavior is performative, crafted to appear authentic while serving strategic purposes. This blurs the line between genuine belief and staged performance in political discourse.
  • Performative politics refers to political actions or expressions done mainly to gain attention or social approval rather than from true conviction. It often involves exaggeration, irony, or satire, making it hard to tell if the person genuinely believes what they express. Genuine belief is when someone sincerely holds and acts on their political views without primarily seeking external validation. Online, the line blurs because memes and jokes can mix serious ideas with humor or provocation.
  • Mainstream media often overlooks or trivializes youth online behavior, viewing it as mere internet noise rather than serious political activity. This dismissal can delay recognition of emerging political trends that start in online communities. However, when online movements gain enough visibility or influence, mainstream outlets may then cover them, sometimes framing them as fringe or extremist. This dynamic affects how early political shifts among youth are perceived and unders ...

Counterarguments

  • The emphasis on right-wing populism's use of online platforms may overlook similar strategies employed by left-wing and centrist political groups, which also use memes and online culture for political engagement.
  • The assertion that Donald Trump is one of the greatest posters might be challenged by pointing out that his online influence is also a result of his controversial nature and media coverage, not just his adept use of memes.
  • While the text suggests that meme culture plays a pivotal role in shaping political dialogue, it could be argued that traditional forms of political engagement, such as grassroots organizing and face-to-face campaigning, remain equally or more important.
  • The idea that the "America First" movement's aesthetics resonate with online youth culture might not account for the diverse political views within youth culture, which also includes strong progressive and liberal online communities.
  • The "optics debate" within the right is not unique to that political spectrum; similar debates about presentation and messaging occur across the political landscape.
  • The claim that mainstream media often dismisses significant online youth behavior could be countered by noting that many media outlets now have dedicated teams to monitor and report on online trends and digital culture.
  • The blending of ideologies and the consideration of environmental politics on the right could be seen not as a new development but as part of a broader historical trend of political ideologies evolving and adapting to new circumstances.
  • The line between ironic engagement and actual endorsement is not unique to online culture and has been a feature of political satire and commentary for centuri ...

Get access to the context and additional materials

So you can understand the full picture and form your own opinion.
Get access for free

Create Summaries for anything on the web

Download the Shortform Chrome extension for your browser

Shortform Extension CTA