#880 - Greg McKeown - How To Focus On What Matters Most

We feel constantly pressed for time. We try to do too much, yet when someone makes a request, we say yes without thinking. We feel we have to do it all. But because we’re going in so many directions, we make little progress in any of them. Yet most of these activities are trivial. As Greg McKeown, author of Essentialism puts it, we’re majoring in minor activities.

The way out of this trap is to practice essentialism: “do less but better.” McKeown explains how you can distinguish the vital few from the trivial, then eliminate the nonessentials and make your optimum contribution in your life and work.

In today’s hustle culture, many people think the only way to live a productive and rewarding life is to work as hard as possible. This idea is so ingrained in our culture that many work to the point of near-constant exhaustion, sacrificing their mental and physical health. But according to business strategist Greg McKeown, there’s an easier way to get the most out of your time and effort. In Effortless, he expands on this one simple truth: Achieving your goals doesn’t have to be so hard. By simply taking the easiest path, we can be healthier, happier, and more productive.

In our guide, we’ll lay out McKeown’s argument that the easiest path to success is the most viable, and we’ll provide actionable advice on how to implement this idea into your daily life. We’ll also further explore McKeown’s main points by comparing and contrasting them to other ideas in books on productivity and happiness.

How do you spark a trend that spreads like wildfire, or turn a product into the latest must-have item? You create a social epidemic. The Tipping Point explains how social epidemics — spreading ideas, messages, behaviors, and products — function like viruses, growing gradually until they reach a critical mass (the tipping point) and explode.

Three factors can be adjusted to tip an idea to a social epidemic: the messenger, the message itself, or the context of the message. Learn how Paul Revere’s midnight ride, Sesame Street, Airwalk skate shoes, and crime reduction in New York City began as ideas and tipped to become movements.

In today’s hustle culture, many people think the only way to live a productive and rewarding life is to work as hard as possible. This idea is so ingrained in our culture that many work to the point of near-constant exhaustion, sacrificing their mental and physical health. But according to business strategist Greg McKeown, there’s an easier way to get the most out of your time and effort. In Effortless, he expands on this one simple truth: Achieving your goals doesn’t have to be so hard. By simply taking the easiest path, we can be healthier, happier, and more productive.

In our guide, we’ll lay out McKeown’s argument that the easiest path to success is the most viable, and we’ll provide actionable advice on how to implement this idea into your daily life. We’ll also further explore McKeown’s main points by comparing and contrasting them to other ideas in books on productivity and happiness.

Is there something you’ve dreamed of doing, but never have? Are you waiting for the right motivation to move you toward your goal? If so, then you’re going about it all wrong. In The Motivation Myth, Jeff Haden argues that you shouldn’t wait for motivation to start you down the road to success. Instead, you make your own motivation by creating a plan, breaking it into achievable steps, celebrating every win, and persevering through disappointments. Motivation isn’t a push—it’s momentum that you generate yourself.

In this guide, we’ll explain Haden’s approach to kickstarting your path to success and creating a cycle of positive reinforcement that builds motivation as you go along. We’ll compare Haden’s suggestions with those of other productivity experts with practical tips on managing time, avoiding distraction, and maintaining mental focus. We’ll also explore what wellness experts say about chasing ambition versus finding contentment in everyday life.

In Discipline Equals Freedom, Jocko Willink argues that the key to mastering your mind, reaching your highest goals, and discovering your full potential is unwavering discipline. Willink is an author, speaker, and podcaster that shares his lessons and philosophy of discipline acquired from 20 years of service as a US Navy SEAL. Through his military and leadership experience, he’s learned that success depends on disciplined, daily decisions like waking up early and putting off your break until tomorrow.

We’ll examine Willink’s principles of discipline, comparing them to a variety of psychological and philosophical perspectives from books like The Obstacle is the Way by Ryan Holiday. We’ll also explore what self-improvement experts say to support and challenge Willink’s advice and add effective ways to put his principles into practice.

We feel constantly pressed for time. We try to do too much, yet when someone makes a request, we say yes without thinking. We feel we have to do it all. But because we’re going in so many directions, we make little progress in any of them. Yet most of these activities are trivial. As Greg McKeown, author of Essentialism puts it, we’re majoring in minor activities.

The way out of this trap is to practice essentialism: “do less but better.” McKeown explains how you can distinguish the vital few from the trivial, then eliminate the nonessentials and make your optimum contribution in your life and work.

Coaching in the workplace can bring out the best in your team members and increase productivity, while also lightening your workload. But many managers and leaders avoid coaching, thinking that it’s just another task to add to a burgeoning to-do list or that it’s too complicated or awkward to put into practice. Others mistakenly believe that they’re already coaching, when all they’re doing is giving advice.

In this book, you’ll learn how to turn coaching into an informal, effective daily habit by asking team members seven essential questions. Find out how listening instead of speaking for just 10 minutes a day can refresh and revamp your interactions with your team members and ultimately transform the way you and your team work.

In this follow-up to Girl, Wash Your Face, blogger, motivational speaker, and author Rachel Hollis writes that she’s fed up with seeing women ignore their own dreams because of self-doubt, guilt, and society’s expectation that women put others first. Hollis offers the lessons she learned in growing from humble beginnings to becoming the founder of a multimillion-dollar media company to help her readers shed the weight of expectation and achieve their dreams.

Hollis’s advice consists of excuses to let go of, behaviors to adopt, and skills to acquire. In addition, she provides a step-by-step blueprint to take your dream from fantasy to realization. In this guide, we’ll compare Hollis’s advice to that of other popular self-help authors and expand on her messages through practical exercises.

In today’s hustle culture, many people think the only way to live a productive and rewarding life is to work as hard as possible. This idea is so ingrained in our culture that many work to the point of near-constant exhaustion, sacrificing their mental and physical health. But according to business strategist Greg McKeown, there’s an easier way to get the most out of your time and effort. In Effortless, he expands on this one simple truth: Achieving your goals doesn’t have to be so hard. By simply taking the easiest path, we can be healthier, happier, and more productive.

In our guide, we’ll lay out McKeown’s argument that the easiest path to success is the most viable, and we’ll provide actionable advice on how to implement this idea into your daily life. We’ll also further explore McKeown’s main points by comparing and contrasting them to other ideas in books on productivity and happiness.

You have a unique talent you were born to master, but knowing how to reach your creative and professional goals is not always easy. In The 5 AM Club, Robin Sharma explains how to discover your inner genius and maximize your abilities by adopting an early morning routine that activates your creative and productive potential. Your daily “Victory Hour” will enable you to narrow down your goals and reach them like a master. With this powerful tool you can become influential in your field and create a lasting impact on the world.

We often think we can get more done by pushing ourselves, then fall short of expectations and chide ourselves for our lack of resilience. However, the key to resilience isn’t pushing harder—it’s giving ourselves a chance to recover.

In Ego Is the Enemy, bestselling author and marketer Ryan Holiday defines ego as an unhealthy belief in one’s own importance. He notes that many successful people are famously egotistical, and he contends that as a result, society tends to think that ego is an important ingredient in success, as if ego leads to accomplishment. However, Holiday argues that ego leads far more often to failure, and that people find success only when they’re able to control their egotistical impulses.

To make his arguments, Holiday draws on the philosophies of Stoic thinkers, advising us to resist the urges of our emotions in order to maintain clarity of thinking. In our guide to his book, we’ll examine his theories through the lens of Stoicism, and we’ll compare them to other management theories that similarly aim to help you find success.

What’s the common thread among the world’s most successful business leaders? In Discover Your True North, business leadership educator Bill George argues that it’s not about being the most talented or the most charming person in the boardroom—it’s about being true to yourself and staying focused on your core priorities and values (your “True North”).

After analyzing interviews with 48 international business leaders about their career journeys, George distills their most salient insights into simple guidelines that anyone can follow to become a leader in their organization. In this guide, we’ll explain how to identify your core purpose and ethics by reflecting on your unique life experiences, common mistakes to avoid on your leadership journey, how to hone a team-oriented approach to leadership, and how to maintain a personal support system. We’ll also compare George’s recommendations to those of other business leaders and include tips for executing his guidelines.

The time between starting a business and success is marked by endless ups and downs. This is normal and necessary for growth, and in The Messy Middle, Scott Belsky argues that you should embrace this often overlooked aspect of entrepreneurship. During the “middle years” of your business, you’ll develop the skills you need to realize your goals. The uphill climb will be uncomfortable, but Belsky insists that it’s worth it.

Belsky is an entrepreneur best known for cofounding Behance, an online platform for creative artists. In this guide, we’ll explore the difficulties he says you’ll encounter once your startup gets going, as well as the skills you’ll need to cultivate. We’ll discuss how to keep your team motivated and how to cope with success if and when it comes. We’ll also cover writings from other business experts who expand on Belsky’s ideas or approach his views from a different perspective.