#64 KENDRA LUST
Dive into the world of business acumen and personal empowerment with Jason Waller and guest Kendra Lust on the latest episode of "JAYSON WALLER UNLEASHED." Explore Kendra's journey into the medical marijuana industry and her aspirations to expand into the commercial market using her personal brand. Thriving on the edge of a growing industry, Kendra discusses her strategy for branded cannabis products, considering innovative marketing approaches, while receiving support and insights from her friend Jason on how to leverage her name recognition for business growth.
Beyond entrepreneurship, this episode delves into the importance of confidence, especially for women making strides in their careers. Kendra opens up about the challenges faced by women in the adult industry and beyond, emphasizing the need for professionalism and self-belief. The inspiring conversation tackles how taking risks and having support can lead to success. Plus, get a glimpse into Kendra's passion for MMA, her involvement in the sporting community, and family ties to the discipline, reflecting a multi-faceted life of interests and ambitions shared with Jason's audience.
This is a preview of the Shortform summary of the Mar 19, 2024 episode of the JAYSON WALLER UNLEASHED
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1-Page Summary
Opportunity in the Legal Marijuana Business
Kendra is actively involved in the medical marijuana sector and sees an opportunity to enter the commercial market with her own branded cannabis products. She manages a medicinal operation with a licensed capacity for 72 plants and works with a cultivator for gardening tasks. Her friend Jason proposes that Kendra could capitalize on her name recognition by licensing her name for marijuana products, which could give her a significant advantage in the market. Kendra’s existing medical marijuana operation is stable, with plans to broaden into the commercial sphere. She considers innovative marketing ideas such as "put your lips around this" for pre-rolled joints featuring her branding, a concept supported by Jason as a strong marketing move.
Confidence and Empowering Women
Kendra and Jason underscore the vital role of confidence in empowering women to progress in their careers and personal lives. Kendra points out that many women in the adult industry and more broadly may hold back from applying for roles without meeting all qualifications, unlike their male counterparts who typically exhibit greater self-assurance. Emphasizing professionalism and confidence on set, Kendra suggests these attributes contribute to greater employability and repeat hiring. Kendra's goal is to empower women by creating content from a female perspective, serving as a role model. Both emphasize the significance of pursuing one’s passions and taking risks, with Kendra sharing her personal experiences and reflections on how support from her husband and others has been crucial in her achievements.
UFC/MMA Interests
Kendra's passion for MMA is evident as she actively engages with the sport through her podcast with Julian, showcasing her appreciation for fighters and their dedication. While they work on a rebrand for the podcast, Kendra also highlights her personal connections, like with friends and fighters Juan Archuleta and Eric Anders. Her daughter's participation in youth jiu-jitsu competitions extends this interest to family life, showing a commitment to the sport's discipline. Kendra also shares her experiences attending UFC events with her daughter, which includes meeting fighters, further demonstrating her deep connection to and involvement in the MMA community.
1-Page Summary
Additional Materials
Clarifications
- Licensing her name for marijuana products involves Kendra giving permission for a cannabis product manufacturer to use her name and branding on their products in exchange for a fee or royalty. This strategy can help capitalize on Kendra's existing reputation and popularity in the industry to attract customers and differentiate her products in the market. By licensing her name, Kendra can potentially leverage her personal brand to increase sales and market visibility for the cannabis products bearing her name. It's a common business practice in various industries where well-known individuals lend their names to endorse or promote products they are associated with.
- Kendra's involvement in the medical marijuana sector indicates that she is actively participating in the industry related to the medicinal use of cannabis products. This involvement suggests that she is familiar with the regulations, cultivation processes, and distribution aspects specific to medical marijuana. Kendra's role in this sector may involve managing operations related to the growth, processing, and dispensing of medical cannabis products. Her experience in the medical marijuana sector could provide her with insights and expertise that she can leverage when considering entering the commercial cannabis market.
- Kendra's medical marijuana operation with a licensed capacity for 72 plants indicates that she is legally permitted to cultivate up to 72 marijuana plants for medicinal purposes. This license allows her to grow a specific number of plants within the regulations set by the governing authorities. The capacity limit is a common regulatory measure in the cannabis industry to control production and ensure compliance with legal requirements. This detail showcases Kendra's involvement in the regulated medical marijuana sector.
- Kendra's collaboration with a cultivator for gardening tasks involves working with a professional who specializes in cultivating plants, specifically marijuana in this context. This partnership allows Kendra to leverage the cultivator's expertise in growing cannabis plants efficiently and effectively. By teaming up with a cultivator, Kendra can ensure the successful cultivation of her marijuana plants, contributing to the overall operation of her medical marijuana business. This collaboration is essential for maintaining the quality and quantity of the cannabis products she offers.
- Kendra's personal connections with fighters like Juan Archuleta and Eric Anders showcase her involvement in the MMA community and her relationships with prominent figures in the sport. These connections may provide her with insights into the industry and opportunities for collaborations or partnerships within the MMA world. Kendra's interactions with these fighters could also indicate her support for and interest in the careers and achievements of athletes in the mixed martial arts field.
- Kendra's daughter's participation in youth jiu-jitsu competitions indicates that she is actively involved in the sport of jiu-jitsu at a young age, competing against other children in organized events. Jiu-jitsu is a martial art that focuses on grappling and ground fighting techniques, promoting discipline, physical fitness, and mental acuity. Kendra's support for her daughter's participation in these competitions reflects a commitment to fostering her child's interest in martial arts and sportsmanship. This involvement also showcases Kendra's dedication to incorporating her passion for MMA into her family life.
Counterarguments
- The marketing slogan "put your lips around this" for pre-rolled joints may be perceived as unprofessional or offensive by some consumers, potentially alienating a segment of the market.
- Licensing her name for marijuana products could expose Kendra to legal and reputational risks if the products do not meet quality standards or if there are regulatory changes.
- While confidence is important, emphasizing it as a key to success might overlook other systemic barriers that women face in the workplace, such as discrimination or unequal pay.
- The idea that women hold back from applying for roles without meeting all qualifications might be an oversimplification and not take into account the complex factors that influence women's career decisions.
- Creating content from a female perspective is valuable, but it's important to recognize that women are not a monolithic group and have diverse viewpoints and experiences.
- Pursuing one's passions and taking risks can lead to success, but it's also important to acknowledge the role of privilege, resources, and access to opportunities in one's ability to take those risks.
- Kendra's involvement in MMA and her podcast could be criticized for potentially glorifying a sport that involves violence and physical risk, which may not align with everyone's values.
- Kendra's deep connection to the MMA community and her daughter's participation in youth jiu-jitsu might be seen as promoting a specific type of sport that may not be suitable or appealing to all children or families.
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Opportunity in the Legal Marijuana Business
Kendra discusses her current involvement in the medical marijuana business and the potential for expanding into the commercial market with her own branded cannabis products.
Kendra's connections to launch her own cannabis products
Kendra has connections and insights that could help her transition from managing her current medical marijuana operation into a broader commercial enterprise. She currently manages a medicinal operation that is permitted for 72 plants and employs a cultivator to handle the gardening tasks.
Advice from friend Jason on licensing her name
Jason, Kendra’s friend, sees considerable potential in her ability to brand and expand into various marijuana products. He suggests that Kendra could benefit from licensing her name as branded products in the marijuana industry to provide an edge in the market. Jason notes that using a known name can be an influential factor in marketing.
Current medical marijuana business and plans to expand into commercial market
Kendra talks about her existing medical marijuana business, indicating that while the market is fluctuating, she sees potential for recovery and opportunities for expansion into the commercial sector. Jason Waller echoes these sentim ...
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Opportunity in the Legal Marijuana Business
Additional Materials
Clarifications
- Kendra is currently managing a medical marijuana operation that is permitted for 72 plants. She employs a cultivator to handle the gardening tasks involved in the operation.
- Transitioning from managing a medical marijuana operation to a commercial enterprise involves expanding beyond the scope of medical cannabis to cater to the broader market, including recreational users. This shift typically requires scaling up production, diversifying product offerings, and complying with additional regulations governing the commercial sale of cannabis products. It may also involve branding strategies to appeal to a wider consumer base and exploring new distribution channels to reach a larger audience.
- Licensing Kendra's name for branded marijuana products involves allowing other businesses to use her name on their products in exchange for a fee or royalty. This strategy can help leverage Kendra's reputation and influence in the industry to enhance the marketability of the products. By licensing her name, Kendra can potentially reach a broader audience and establish a recognizable brand presence in the competitive marijuana market. This approach can be a strategic way for Kendra to expand her business without directly handling the production or distribution of the products.
- Expanding a medical marijuana business into the commercial market involves transitioning from a focus on medicinal products to a broader range of cannabis products for recreational use. This expansion typically requires compliance with additional regulations and licensing requirements specific to the commercial cannabis industry. It also involves developing new marketin ...
Counterarguments
- Licensing a personal name for a cannabis brand may not resonate with all demographics, and some consumers might prefer product quality over celebrity branding.
- The tagline "put your lips around this" could be seen as controversial or unprofessional, potentially alienating certain customer segments who prefer a more discreet approach to cannabis consumption.
- Expanding into the commercial market may require significant capital and resources, and there's no guarantee of success given the competitive nature of the industry.
- The fluctuating market for medical marijuana could indicate underlying volatility that might also affect the commercial sector, posing a risk to Kendra's expansion plans.
- Relying on a single cultivator for gardening tasks could be a bottleneck for scaling up production if Kendra decides to expand her operation.
- The effectiveness of personal branding is highly dependent on the individual's reputation and how it aligns with the target market's values, which may not always be a positive association.
- Regulatory chan ...
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Confidence and Empowering Women
Kendra Lust and Jason Waller discuss the pivotal role that confidence plays in empowering women and achieving success in both the professional world and personal life.
Importance of confidence in the adult industry and life
Confidence is a key component of success, and this is especially true for women, who have long navigated a male-dominated world. Kendra Lust highlights that women often hesitate to apply for roles unless they meet all the qualifications, contrary to men who tend to have more self-belief and take chances. Waller backs this up by stressing the need for confidence, arguing that a less attractive woman with confidence can have more appeal than a very attractive woman without it.
Being proud, confident, and professional on set
Professionalism, approachability, and a strong sense of self-assurance are decisive factors in career advancement. Lust attests that these qualities have made her more employable, and she often gets rehired due to her positive attitude on set, as opposed to performers who may be arrogant or demanding.
Not needing much special treatment, just ready to work
The discourse emphasizes that requiring minimal special treatment and being ready to work can make a significant positive impact in how a woman is perceived and valued in her profession.
Goal to empower women and be a role model
Producing content from a female perspective
Lust discusses her goal to empower women by producing content that reflects a female perspective, aiming to serve as a role model in the industry.
Taking chances, doing what you're passionate about
Both speakers touch on the importance of embracing risk-taking and following one's passions. Waller notes the value of living life authentica ...
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Confidence and Empowering Women
Additional Materials
Clarifications
- In the adult industry, confidence is crucial for performers to navigate a competitive and often judgmental environment. Confidence can impact how performers are perceived and valued, influencing their career opportunities and success. Women in the adult industry face unique challenges related to confidence due to societal stigmas and expectations. Confidence can empower women in the adult industry to assert themselves, pursue their passions, and shape their own narratives.
- In male-dominated fields, women often face challenges such as gender bias, unequal opportunities for advancement, and a lack of representation in leadership roles. These obstacles can lead to imposter syndrome, where women doubt their abilities and hesitate to pursue opportunities. Additionally, women may encounter stereotypes and microaggressions that undermine their confidence and hinder their professional growth. Overcoming these challenges requires building resilience, seeking mentorship, and advocating for gender equality in the workplace.
- Kendra Lust transitioned from selling furniture to running a talent agency and later her own platform in the adult industry. She attributes her success to her belief in her work and the support she received from her husband. Lust emphasizes the importance of taking risks and not being constrained by others' expectations, highlighting the transformative impact of hiring help for production and editing in her career.
- Produ ...
Counterarguments
- While confidence is important, it is not the only factor in success; skills, experience, and opportunity also play significant roles.
- Men may appear to have more self-belief, but this could be a result of societal expectations rather than an inherent trait, and it may not always lead to positive outcomes.
- Attractiveness is subjective, and the idea that confidence can compensate for a lack of attractiveness reinforces problematic standards of beauty.
- Professionalism and approachability are important, but they must be balanced with setting boundaries to avoid exploitation or burnout.
- The notion that requiring minimal special treatment is always positive may undervalue the importance of accommodating individual needs in the workplace.
- While producing content from a female perspective can be empowering, it is also important to recognize and represent the diversity of women's experiences.
- Risk-taking is not always feasible or advisable for everyone, especially for those without a safety net or who face systemic barriers.
- Authenticity is valuable, but there may be contexts where conforming to certain norms is necessary for safety or professional reasons.
- While it's important not to liv ...
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UFC/MMA Interests
Kendra Lust shares her passion for mixed martial arts (MMA) and her appreciation for the dedication of fighters, along with touching on how her family engages with the sport.
Enjoyment of mixed martial arts and appreciation for the dedication of fighters
Kendra Lust, a strong enthusiast of mixed martial arts, has taken her affinity for the sport beyond just fandom. She, along with her friend and former UFC fighter Julian, hosts an MMA podcast that delves deep into the combat sports world. In her journey of sharing her love for MMA, she is in the process of rebranding the podcast. This rebrand includes finalizing a new name, designing a new logo, and organizing to feature notable guests in the world of fighting. She communicates her admiration for the skill and entertaining ability of fighters like Conor McGregor, acknowledging how they have helped shape the UFC into what it is today.
Favorite fighters - friends Juan Archuleta and Eric Anders
While Kendra elaborates on the excitement and entertainment fighters bring to the sport, she mentions her personal connections within the industry. Though not elaborated upon in this content brief, it is clear she values her relationships with fighters like Juan Archuleta and Eric Anders, which likely serves to deepen her investment in the sport.
Daughter doing youth jiu jitsu competitions
Kendra's love for MMA extends to her family life, where her daughter actively participates in youth jiu-jitsu competitions. Practicing up to five days a week, her daughter's involvement exemplifies a commitment to discipline and skill characteristic of MMA training. Kendra ex ...
Here’s what you’ll find in our full summary
UFC/MMA Interests
Additional Materials
Clarifications
- Kendra Lust is a passionate enthusiast of mixed martial arts (MMA) who goes beyond being a fan by hosting an MMA podcast with a former UFC fighter. She is in the process of rebranding the podcast to feature notable guests in the fighting world. Kendra has personal connections with fighters like Juan Archuleta and Eric Anders, which deepen her involvement in the sport. Her engagement with MMA extends to her family life, where her daughter participates in youth jiu-jitsu competitions.
- Juan Archuleta and Eric Anders are professional fighters in the world of mixed martial arts (MMA). Kendra Lust, the individual mentioned in the text, has personal relationships with these fighters, indicating a level of closeness or friendship within the MMA community. These connections with fighters like Archuleta and Anders suggest a deeper involvement and engagement with the sport beyond just being a fan or podcaster. Such relationships may provide Kendra with unique insights into the MMA world and contribute to her passion for the sport.
- Kendra's daughter actively participates in youth jiu-jitsu competitions, showcasing a dedication to the sport similar to her mother's passion for MMA. This involvement demonstrates a commitment to discipline and skill development, common in martial arts training. Kendra expresses pride in her daughter's pursuits, emphasizing the importance of her happiness and health in whatever path she chooses, whether it be in fighting or ...
Counterarguments
- While Kendra Lust's podcast may offer valuable insights, it's important to consider the potential for bias given her personal relationships with certain fighters.
- The rebranding of the podcast could alienate existing listeners who were accustomed to the original format and content.
- Admiration for fighters like Conor McGregor should be balanced with an acknowledgment of their controversial actions outside the octagon, which may not be suitable role model behavior.
- Kendra's daughter's involvement in youth jiu-jitsu competitions is commendable, but it's important to ensure that the child's participation is driven by her own interest rather than parental influence.
- Attending UFC events an ...
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