In this episode of the I Will Teach You To Be Rich podcast, host Ramit Sethi explores the contrasting financial histories and mindsets of a couple, Juan and Amber. The discussion delves into the emotional baggage that can influence one's approach to finances, undervaluing skills, managing debt and investments, balancing family obligations, and strategies for generating higher income.
Sethi offers advice on pricing skills appropriately, aggressively investing for retirement, setting boundaries with family financial obligations, and making tough choices like selling assets to align spending with long-term goals. The episode sheds light on how past experiences shape financial behaviors and provides practical tips to overcome limiting mindsets and build wealth.
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Ramit Sethi explores how Juan and Amber approach money differently due to contrasting financial backgrounds. Juan learned about money from Amber, while Amber was taught the value of saving and open communication about finances from her father. However, Juan associates money with worry, guilt, and fear—influenced by his immigrant family's struggles and his mother's need to work multiple jobs.
Juan undervalues his skills as a climbing coach, charging only $75/hour despite 20 years of expertise. Sethi urges Juan to charge premium rates, arguing that serious clients will pay for quality. As an example, Sethi notes the professionalism and value he provides in his own business.
Juan and Amber face debt from car loans, credit cards, and personal loans—limiting their ability to save and invest effectively for retirement. Sethi demonstrates how increasing investment contributions, selling assets like motorcycles, and reducing discretionary spending could dramatically improve their long-term financial outlook.
Juan feels obligated to financially support his family, contributing to his mother's retirement fund and sending money to his sister regularly. However, Sethi advises setting boundaries and empowering family through financial education rather than just giving money.
Sethi recommends Juan increase his rates to attract higher-paying clients, allowing him to invest more aggressively. He also suggests selling unnecessary assets like motorcycles to free up funds for investing, aligning spending with goals for financial security.
1-Page Summary
Exploring different financial backgrounds and approaches, the conversation indicates that Juan and Amber have contrasting experiences and mindsets regarding money.
Juan did not have a good role model for money growing up and learned a lot about money and savings from Amber. In contrast, Amber talks openly about money, even asking Juan about his credit score and debt on their second date, showing a practical approach to understanding financial compatibility early in their relationship.
Juan didn't go to college and assumed he wouldn’t have an abundance of money. He decided not to let his financial expectations limit his experiences. Amber’s father taught her the value of saving and frugality, yet Amber herself values quality experiences and items over mere saving. Both of them enjoy traveling, which is where a significant portion of their expenses go.
Juan mentions the idea of combining finances, a concept he never considered before watching a Netflix special. He has been reluctant to take Amber's money when she was earning more, but became open to combining incomes when her income dropped because it made more financial sense.
Juan’s negative association with money is influenced by his mother, who worked multiple jobs to maintain a middle-class lifestyle. Juan adopted his mother’s approach of working extra if the current job did not cover expenses. Commenting on Juan's financial mindset, Ramit Sethi notes the use of phrases like "it could be worse," reflecting his background where making ends meet was significant.
Juan describes his current feelings towards finances as filled with guilt, worry, and fear. He admits to being conservative with money due to not knowing how to leverage his skills for their worth. Sethi points out that Juan’s use of words such as "poverty ...
Financial Histories and Mindsets
Juan and Ramit engage in a discussion about the challenges and strategies of pricing one's skills appropriately, with Ramit offering insights and advice on how to effectively monetize expertise.
Juan admits that he has struggled to monetize his skills for what they are actually worth. Coming from a 25-year background in climbing and living the "dirtbag climber" lifestyle, which emphasizes minimal expenses for the sake of climbing, he has adopted the mindset that his clients, too, have limited incomes. This outlook has caused him to charge very low rates for his training services. Even with almost 20 years of professional experience, he recently only raised his hourly coaching rate from $35 to $75, which still doesn't fully reflect the value of his expertise.
Juan carries an "ingrained mentality" about the worth of his services, resulting in him undercharging. He feels his offerings aren't worth much, which is reflected in his rates. However, by increasing his prices, he allows himself the opportunity to attract better-fit clients who can afford and appreciate the true market value of his extensive experience.
Ramit advises Juan that it's acceptable for him to lose price-sensitive customers and retain those who realize they are getting a bargain. Ramit advocates for Juan to adopt selective client choice, focusing on clients who are serious about climbing and who value his two decades of experience. Ramit challenges Juan to consider the positive "what ifs" of raising rates, like doubling income, reducing the number of jobs, enhancing client quality, and creating an upward success spiral.
Ramit encourages Juan to recognize the effort and expertise he has put into his career, making the ca ...
Pricing One's Skills and Services
As people navigate their financial journeys, debt often arises as a key obstacle, impacting one's ability to save and invest effectively. The interactions with Ramit Sethi shed light on the financial challenges and considerations of two callers, Amber and Juan, and provide insights into better managing their financial future.
Amber and Juan face significant debt, with Amber having a car loan balance of $18,000 and a credit card debt of $2,000, while Juan took out a $7,000 personal loan for a motorcycle. Their debt impacts their net worth of $98,000, which includes $65,000 in assets, $80,000 in investments, $28,000 in savings, but a total debt of $74,000—aggressively managed with high monthly payments due to artificially low housing costs. Amber's college experience of debt leading to bankruptcy demonstrates the lasting impact that mishandled debt can have.
Although Juan pays off his credit card each month, the lack of tangible savings remains. Their current income of $56,000 a year rings alarm bells for Ramit concerning their retirement prospects. Juan and Amber allocate 10% to investments and 7% to savings, but Ramit suggests they need to invest more aggressively. Their $80,000 investment and a yearly addition of $20 ...
Debt, Savings, and Investment Management
Juan considers it his duty to provide financial help to his family while grappling with his own finances and feeling the weight of his past actions.
Juan’s sense of obligation to his family's finances is deeply ingrained and emotional. He wants to ensure that his mother can retire comfortably, recognizing she isn’t well-prepared for retirement due to her sacrifices as a single parent working seven days a week. Juan also feels the need to support his siblings if necessary. To aid in his mother's retirement, Juan has set up an IRA, to which both he and his mother contribute monthly, although it’s only been active for a few years. He also admits to feelings of guilt stemming from his teenage years and acknowledges his negative influence on his siblings, reinforcing his commitment to their financial support.
Juan's financial dedication to his family includes stashing away $200 a month into a Roth IRA for his mother and sending about $300 every other month to his sister. His anxiety about not being able to provide financial aid, perhaps due to illness or injury, compounds his concern, as he fears the responsibility of support would revert to his already overworked, elderly mother.
Ramit Sethi challenges Juan's approach to assisting his family by suggesting alternatives to simply sending money which might perpetuate a dependency cycle. He underlines the importance of financial education and coaching as potentially more beneficial in the long run. Ramit recommends sending financial literature alongside the money or helping with a spending plan. He advises that Juan’s family may need a compelling reason to change their financial behavior and proposes they read personal finance books and engage in discussions about money.
Ramit sugges ...
Balancing Family Obligations and Personal Financial Goals
Juan and Amber face a challenging situation as their income fluctuates and they look to increase their financial stability. Ramit Sethi identifies that they can tremendously improve their situation by increasing their rates and seeking higher-paying clients. Juan is convinced about the concept of a rich life, aligning with his philosophy of meeting people at their level, and so he considers charging more for his services. Ramit suggests Juan should put all the additional money into investments to compensate for feeling financially behind.
Ramit explains that it's feasible for Juan and Amber to earn an additional $50,000 per year combined and suggests investing $30,000 of that increase to reach their retirement goals. Ramit offers to share his business program with the couple to accelerate their progress. After speaking with Ramit, Amber discusses changes they've made, such as adjusting how they collect payments and what Juan charges for his services.
Moreover, Ramit encourages Juan to ask for higher rates, implying that the best clients value quality service, which allows increasing income and reaching financial goals faster. Ramit explains that raising rates would probably lead to a natural increase in income and consolidation of jobs, allowing more focus on higher value and higher return activities.
Another potential strategy for increasing income is through the selling of assets like motorcycles, which can f ...
Strategies For Increasing Income and Reaching Financial Goals
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